8 Amazon Storefront Examples to Inspire Your Online Store

Key Takeaways for Amazon Storefronts

1. Commanding hero section: Use a high-contrast cover image or video with your logo front and center to grab attention.
2. Clear, shallow navigation: Place a simple top menu or product grid with 4–6 clearly labeled categories so shoppers find what they need fast.
3. Consistent branding: Stick to your core colors, fonts, and imagery style across every section for a cohesive feel.
4. Interactive elements: Add “hover to preview” hotspots, embedded videos, or modular feature blocks to engage users and explain product benefits.
5. Leverage Amazon widgets: Use the built-in “Recommended products” tile to surface related items without manual curation.
6. Visual hierarchy: Break content into bite-sized sections — hero, highlights, grids — so skimmers can quickly scan and shop.

Over 2 million small to mid-sized businesses (SMBs) sell on Amazon.

Amazon is an excellent place for you to market your products to people interested in your business — and if you want to take your Amazon presence a step further, you can open an Amazon Storefront.

But how do you get started with an Amazon Storefront? And how do you design one?

On this page, we’ll tell you what an Amazon Storefront is and how you can set one up. We’ll also provide you with Amazon Storefront examples to inspire your store!

What are Amazon Storefronts?

Amazon Storefronts are personalized pages for businesses that enable companies to provide an engaging experience for shoppers. Companies can add their personal touch and tell their story to help people get to know their brand. Amazon offers three templates for Storefronts: marquee, highlight, and product grid.

How to set up an Amazon storefront

Before we dive into the best Amazon storefronts, we’ll quickly cover how to set up your Amazon storefront.

Watch the video and continue reading to learn all about creating an Amazon storefront that converts visitors to customers.

1. Enroll in Amazon Brand Registry: This program is for brand owners that want to register and enhance their brand on Amazon.

2. Create your Storefront: Go to Seller Central > Storefront > Manage Stores. You can start editing your store.
3. Design your Storefront: You can choose from the pre-design templates we mentioned earlier or a blank template. Once you select your template type, you can start building.

4. Submit for approval: If you’re happy with the Storefront you created, you can submit it for approval and enable Amazon to review it.

Best Amazon Storefronts

Now, let’s look at some Amazon Storefront examples to help inspire your Storefront!

1. Callaway

First on our list of the best Amazon Storefronts is Callaway. This golf retailer built an incredibly intuitive Amazon Storefront that makes it easy for users to find the golf products they need.

As soon as you visit the store, you see the brand’s logo as the cover photo, which immediately helps build brand recognition. Brand recognition is critical for earning sales because when people recognize your brand, they’re more likely to buy from you because they’re familiar with your company.

This store features organized navigation at the top that makes it easy for users to find the page that’s most relevant to their shopping needs, whether it’s golf balls or golf bags. The home page of Callaway’s Storefront features numerous products they sell.

Why is Callaway one of the best Amazon store examples? Callaway has numerous features that make it one of the best Amazon Storefronts:

• High-quality visuals: As soon as you visit Callaway’s store, you’re greeted with numerous high-quality photos of their products. Not only do these visuals draw users in, but they give users a high-quality presentation of your products, so they can see them better.
• Organized navigation bar: Callaway’s navigation bar is organized, making it easy for shoppers to find the products they need.

2. Sperry

Next on our list of the best Amazon storefronts is Sperry.

Sperry’s Storefront immediately features their product and logo at the top of the page —exciting loyal Sperry fans and engaging new shoppers. The home page for Sperry’s Amazon Storefront features product categories like women’s and men’s and has separate categories for their popular boots.

The page is very aesthetically pleasing, with the page’s consistent image style and symmetrical placement. Why is Sperry one of the best Amazon store examples? Sperry is one of the best Amazon storefront examples because:

• They use images that fit their aesthetic: As you browse through Sperry’s story, you see photos on nearly every page. Every single photo has the same warm, earthy aesthetic, which helps to reinforce Sperry’s brand across the store.
• They organize their pages for easy browsing: Sperry’s store is easy to navigate and makes it easy for shoppers to find products. Whether you’re looking for a specific shoe style, specific gender, or both, Sperry’s store categorizes and organizes its products to make shopping easy.

3. Lego

One of the best Amazon Storefronts that resonate with their audience is Lego. As soon as you enter Lego’s Amazon Storefront, you’re greeted by a bright graphic at the top that features their product and logo.

Lego caries its bright and bold aesthetic throughout their homepage. The Storefront also features easy-to-browse categories by allowing users to show by theme and age, or to see the newest products.

Why is Lego one of the best Amazon store examples? Lego’s Amazon Storefront has numerous qualities that make it one of the best Amazon brand store examples:

• Personalization: When you visit Lego’s homepage, they offer personalized recommendations using Amazon’s recommended products tile. This personalized touch allows people to shop faster because they can see products they’re most likely to want.

• Audience targeting: Lego does a great job distinguishing between their child audience and adult audience and targeting them accordingly. They use their colorful color scheme to appeal to children while using a sleek black, white, and red theme to appeal to adults.

4. Adidas

Next on our list of the best Amazon storefronts is Adidas. Adidas keeps their cover photo simple by using their signature black background with their white logo.

As you scroll further down the page, you’ll see numerous photos of their products that fit within their aesthetic and highlight the different categories of products they offer. Why is Adidas one of the best Amazon storefronts? This Amazon brand store example from Adidas is one of the best for two reasons:

• Custom cover photos: If you look at the general page for each category, you’ll notice that the cover photo fits the category page. So, for example, the golf category page has a cover photo with two golfers. This feature enables shoppers to know they’re on the right page.

• Easy to use navigation: Adidas makes it easy to shop on their Amazon Storefront. The navigation is organized and categorizes products to make it easy for shoppers to find what they need fast.

5. Beats

One of the best Amazon storefronts is Beats. As soon as you enter their store, you’re greeted by the Beats logo at the top of the page.

As you scroll further down the page, Beats highlights their different products with high-quality images. Beats shares some of its popular products and has a “Shop Now” button to accompany each product image.

Why is Beats one of the best Amazon storefront examples? This Amazon Storefront design has two key features that make it stand out from other companies:

• Highlighting product features: Next to each product listed on their homepage, Beats includes an image next to it that highlights the different features for each headphone type. These selling features, like long battery life, noise-canceling, and sweat resistance, show shoppers why they want to buy.

• Interactive elements: Beats utilizes an interactive feature on their headphones’ product page, where users can hover over the dot on the product they like and see the product listing for it. This setup creates an interactive and easy shopping experience.

6. Hydro Flask

One of the best Amazon Storefront examples comes from Hydro Flask.

When you visit their page, you’ll see their logo with a bright graphic of models using their product. This cover photo is accompanied by organized navigation that makes it easy for shoppers to find products.

As you scroll down the homepage of their Storefront, you can see numerous graphics of their products, as well as their bottles in action. Why is Hydro Flask one of the best Amazon storefront examples? Hydro Flask has two key components that make it among the best Amazon store examples:

• Utilization of video: At the top of the store, Hydro Flask features a video that highlights travelers using their products. This feature is great for highlighting your products while keeping your audience engaged.
• Product features: Like Beats, Hydro Flask highlights their product features, but they take it a step further. With each product page, you get a specific product highlight to see the value in each product.

7. Anker

What stands out in Anker’s Amazon storefront example? A few things, including:

• Bold brand claim: Leads with a strong, data-backed headline (“World’s No. 1 Mobile Charging Brand”) to build trust instantly.
• Focused navigation: Keeps primary menu items to 7–8 choices and adds a site-wide search for deeper exploration.
• Clear CTA placement: Uses a light-blue button that pops against the background to drive clicks.
• Product-first visuals: Arranges high-res images of each flagship device so individual products shine while conveying breadth.
• Cohesive color palette: Leverages shades of Anker blue across banners, buttons, and background to create a unified look and guide the eye.

8. Lavazza

When it comes to coffee, Lavazza provides another storefront example:

• Video-ready hero: A play-button overlay invites visitors to watch a quick product-in-use clip, boosting engagement.
• Focused product grid: Four clearly labeled tiles let coffee lovers jump straight to the format they want.
• Contextual imagery: Each tile pairs the product with its brewing setup (machine, cup, accessory), illustrating real-world use.
• Shallow, intent-driven nav: “Home,” “Subscribe & Save,” “Super Crema,” and format-specific links keep discovery tight.
• Consistent brand styling: Signature blue-white palette and the Super Crema logo appear across hero and category images, reinforcing brand recall.

Use these Amazon Storefront examples to inspire your Storefront today

If you want to make the most significant impact on Amazon’s platform, you should build an Amazon Storefront that highlights your brand and gets your audience to browse your products.

After looking at the Amazon Storefront examples we provided, you may feel inspired to start designing your store. But if you aren’t sure where to start, WebFX is here to help.

The first step to increasing your SMB’s Amazon sales is getting a FREE proposal.

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We have a team of over 500 Amazon experts that can help you build the best Amazon Storefronts you need in order to sell more of your products on Amazon. We can help you design a user-friendly Amazon brand store that drives engagement and sales.

In the past five years, we’ve driven over $10 billion in sales and managed over 14.9 million transactions for our clients. You can feel confident that we know how to design the best Amazon Storefronts that help your business thrive online. Want to learn more?

Contact us online or call us today at 888-601-5359 to speak with a strategist about our Store launch services for Amazon!