70+ Retail Statistics Marketers Should Know in 2025

To help you reserach the current retail market, we’ve gathered a collection of retail statistics to give you a full picture of the current industry trends.

Keep reading to learn more about the latest retail statistics in 2025, including:

• General retail industry statistics
• General retail consumer trends
• Social media and the retail industry statistics
• AI retail statistics for 2025
• Augmented reality (AR) and the retail industry statistics
• Brick-and-mortar retail store statistics
• Buy online, pick up in-store (BOPIS) retail statistics
• Omnichannel retail statistics in 2025
• U.S. retail statistics
• Global retail statistics

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General retail industry statistics

The retail industry is forecast to grow at a faster rate in this decade compared to 2010 through 2019. Looking at current retail stats can help us see how the industry will grow in the future.

Here are some retail statistics that show the past and projected growth:

1. The retail industry provides around 55 million jobs in the U.S., making it the largest private-sector employer in the country.
2. The retail trade sector added aroundd 30,000 jobs in January of 2025.
3. Total worldwide retail sales are estimated to reach $32.4 trillion by the end of 2025.
4. Global ecommerce sales will reach $6.86 trillion in 2025.
5. The retail Industry is expected to grow from $35.18 trillion in 2025 to $50.86 trillion by 2030, at a compound annual growth rate (CAGR) of 7.65%.
6. Retail contributes $5.3 trillion to annual GDP, making it the nation’s largest private-sector employer.
7. Ecommerce accounted for 20% of total retail sales worldwide in 2024.
8. 7% is how much retail sales grew on average from 2010 to 2019.
9. Total U.S ecommerce have increased 7.5% from Q3 2022 to Q4 2024.
10.  There are 4.6 million retail establishments in the U.S.

General retail consumer statistics

What makes retail shoppers choose one brand over another? Convenience, price, and brand loyalty all contribute to how shoppers choose products. Transparency, sustainability, and inclusivity also affect purpose-driven retail buyers worldwide.

Check out these retail statistics for 2025:

1. Two out of three Americans say that their social values influence their shopping choices.
2. 32% of U.S. shoppers switched brands because of their sustainability practices in 2023.
3. Total returns for the retail industry reached around $890 billion in 2024.
4. 76% of consumers consider free returns a key factor in deciding where to shop.
5. 95% of purchasing decisions are subconscious.
6. 46% of consumers are more inclined to make an online buy if they can recycle the packaging.
7. Around 1 in 4 Gen Z are more likely to buy a product with lots of “likes” or positive comments.
8. 46% of consumers changed brands between February and March 2022.
9. 45% of Americans believe that retailers should support Black-owned businesses and brands.
10. 40% of shoppers start their buying journey with a broad search.
11. 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.

Social media and the retail industry statistics

Social media is an excellent channel for retailers to build brand awareness and reach new audiences. Tools such as livestream and in-app selling are making it easier for companies to reach customers across the board.

Here are some retail statistics for 2025 to help you learn more about social media and retail:

1. 53% of global consumers intend to shop more through social platforms in the future.
2. Social commerce will be a $79 billion industry in the U.S. by 2025.
3. Thailand and Colombia have the highest shares of social commerce buyers worldwide.
4. Facebook has 63.5 million buyers, making it the top social commerce platform in the U.S.
5. Instagram has 41 million social buyers in the U.S.
6. The global live streaming market size was estimated at $87.55 billion in 2023 and is projected to grow at a continuous annual growth rate (CAGR) of 23.0% from 2024 to 2030.
7. By 2026, the U.S. livestream market is forecast to make up as much as 20% of all ecommerce sales.

AI retail statistics for 2025

AI integrations are helping retail businesses improve their workflows and lower costs. Here are some statistics that show how AI is transforming the retail industry:

1. AI in the U.S. retail market is projected to reach estimated value of $17.76 billion by 2032.
2. 87% of retailers have already deployed AI technology in at least one area of their business.
3. 80% of retail executives expect their organizations to adopt AI automation by the end of 2025.
4. 3% of consumers are open to AI-powered chatbots for customer service
5. Brands leveraging advanced digital personalization tools see revenue jump by 6% to 10% faster.

AR and the retail industry statistics

AR has the potential to engage customers and boost retailers’ sales through digital try-on tools and enhanced visualization.

Here are some stats that show the power of AR:

1. The AR market is valued at over $32 billion.
2. AR revenue is projected to exceed $50 billion by 2027.
3. There are approximately 1.4 billion active AR user devices.
4. AR-based shopping encourages almost half of all consumers to spend more.
5. 61% of consumers say they prefer retailers with AR experiences.

Brick-and-mortar retail store statistics

While ecommerce is a staple across retail markets, in-person shopping is still a huge perk for many customers of all ages. In fact, 73% of Gen Z customers in the U.S. visit brick-and-mortar stores to discover new products, so we can’t count out in-person marketing and trends.

Here are retail industry statistics that show the importance of physical stores in 2025:

1. 56% of U.S. Gen Z prefer to shop online than in-store
2. 72% of consumers say they ‘showroom’— they visit a retail store to experience the products and purchase it elsewhere or online.
3. 47% of consumers were more likely to purchase from a brand because of its local presence.

1. 46% of retail brands plan to prioritize showrooming in the next year.
2. 34% of consumers say they are likely to engage in in-store appointment shopping.
3. 31% of brands plan to put up or expand their retail footprint.
4. In-store sales represented 85% of U.S. retail revenue in 2023.
5. American brick-and-mortar stores’ average daily revenue totaled $19.4 billion in the first eight months of 2024.
6. 24% of adults are less likely to purchase online from a business that doesn’t also have a storefront.
7. 80% of all U.S. retail purchases take place in brick-and-mortar stores.

BOPIS retail statistics

Buy online, pick up in store (BOPIS), also known as click and collect, is a hybrid approach that offers the convenience of online buying and the efficiency of in-store shopping.

Here are retail industry statistics showing that a growing number of consumers are becoming more comfortable shopping in-store and online:

1. U.S. BOPIS retail sales totaled $113.2 billion in 2023, accounting for 9.11% of ecommerce sales.
2. Almost two-thirds of retailers currently offer or plan to offer buy online, pick up in store.
3. 55% of consumers want to check out products online and see what’s available in nearby brick-and-mortar stores.
4. 85% of U.S. BOPIS shoppers have made an additional purchase when they went to the store to collect an order.
5. 50% of consumers who use BOPIS do so because they find it more convenient, and 46% of shoppers use BOPIS to save time.
6. 51% of retail shoppers make purchases on their phones while inside a store.

Omnichannel retail statistics in 2025

Retail consumers expect convenient, frictionless shopping, so retail brands are forced to provide an omnichannel shopping experience that creates a seamless path to purchase.

Check out these omnichannel retail statistics to learn more:

1. 73% of retail shoppers are omnichannel shoppers.
2. Omnichannel campaigns coupled with push messages have a 614% higher order rate.
3. Brands using three or more channels in a campaign garnered a 494% higher order rate than brands using a single-channel campaign.
4. Omnichannel campaigns with an SMS component were 429% more likely to end in conversion compared to single-channel campaigns.
5. 53% of brands are investing in tools that allow them to sell anywhere.
6. 33% of brands are prioritizing order fulfillment through omnichannel means.

U.S. retail statistics

The U.S. is a leader in the global retail sphere. Here are some U.S. retail statistics to help you learn more about retail in the U.S.:

1. Overall employment of retail sales workers is projected to decline 2 percent from 2022 to 2032.
2. U.S. retail sales totaled an estimated $7.48 trillion in 2023.
3. 21% of global retail is how much American retail sales revenue represents.
4. $19,653 over 12 months is how much the average American consumer spends on retail.
5. In 2022, 3.1 million workers were retail salespersons and cashiers, and around 3 million were first-line supervisors of retail sales workers.

Global retail statistics

While understanding the U.S. market is many companies’ main goal, if you sell internationally, you need more data on the countries you operate in.

These global retail statistics can help you get started:

1. Global online shopping revenue was valued at $5.78 trillion in 2023, up 8.91% YoY.
2. Global retail sales are projected to reach $32.76 trillion in 2026.
3. North America leads the number of global retail sales (47.9%), followed by Europe (33.2%), Asia Pacific (15.7%), Latin America (1.7%), and Africa/Middle East (1.3%).
4. $6.3 trillion is how much global ecommerce sales are expected to total in 2024.
5. Consumers in the Asia-Pacific (APAC) region are 13% more likely to buy a product now at full price.
6. 84% of Chinese consumers have shopped on social media channels.
7. Walmart is the largest retail company in the world.

Turn retail marketing stats into revenue-driving insight

If you were inspired to get started with your revenue-driving digital marketing strategy for retail with these statistics, look no further than WebFX.

We’re a full-service digital marketing agency with 25+ years of experience. Our team has generated more than 24 million leads and $10 billion in revenue for our clients. We’ll be glad to deliver results for your retail business, too.

Contact us online or call us at 888-601-5359 to speak with a strategist and get started with your digital marketing strategies!

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