With 78% of organizations admitting that they use AI for at least one business function, it’s become important for marketers to use AI tools like ChatGPT.
ChatGPT is an AI-powered chatbot developed and launched by OpenAI in 2022. It reached over one million users in only five days, making it the first Internet service to achieve such a milestone.
Using natural language processing (NLP), ChatGPT can interact with users in a human-like conversation, making it easy for digital marketing. Need help with using ChatGPT for digital marketing?
Let’s go through these topics to help you:
- How to use ChatGPT in digital marketing
- 7 ChatGPT best practices for marketers
- Limitations of ChatGPT
- FAQs
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How to use ChatGPT in digital marketing
Did you know that seven out of 10 U.S. marketers said that they are deploying the help of generative AI tools in their work? Here are some use cases of ChatGPT in digital marketing to help you get started:
4 use cases of ChatGPT for digital marketing
Pro tip: Like most AI tools, ChatGPT is prone to hallucinations. Always fact-check its responses.
Let’s go through each one of these bot marketing applications:
1. Research: Use ChatGPT for initial research and competitive analysis
ChatGPT is a handy tool for research and analysis purposes. In fact, one-third of marketers and advertisers in Europe, and North and South America have been using generative AI for research.
Got a topic you need to quickly familiarize yourself with? Use ChatGPT to give you curated background information.
For example, you’re marketing a bakery that wants to introduce new seasonal pastry flavors. You can use ChatGPT to get background information on the most recent food industry reports and surveys to get new ideas.
ChatGPT is also a helpful tool for preliminary competitive analysis. Use it to discover new competitors or analyze your competitors’ social media strategy.
Sample ChatGPT prompts for research and competitive analysis
Here are some examples of ChatGPT prompts that marketers can use for research and competitive analysis:
- To identify your competitors’ strengths and weaknesses, and opportunities for your business: Analyze [Competitor A]’s product lineup, pricing, positioning, product descriptions, and customer reviews. What are the products’ strengths and weaknesses? How do their products compare to my company’s?
- To analyze consumer sentiment on your products: Give me a summary of the top customer insights on [Product A]. Review social media and forum discussions, and customer reviews on Google, Yelp, and other directories. Outline changes in their preferences, satisfaction, and sentiments on my product and competitor’s.
- To forecast competitive trends: Identify the latest products that [Competitor A and B] launched in the past six months. Analyze their marketing campaigns, messages, and positioning. List potentially new customer needs and pain points that these new products address.
- To stay ahead of emerging trends in your industry: Identify the top five emerging market trends in [Industry] based on recent reputable industry reports, research, and surveys.
2. Content marketing: Use ChatGPT for ideation, outlining, and topic generation
Writers and content marketers don’t need to worry about ChatGPT taking over their jobs. Instead, you can use ChatGPT for content creation by asking it to:
Provide background information about a particular topic
ChatGPT can also aid with your research on a specific topic. For example, let’s say your pet store business must create a blog post on a relevant topic you’re unfamiliar with. You can ask ChatGPT to provide you with preliminary information.
Generate topic ideas
If you need help developing new topics for content marketing, you can use ChatGPT for suggestions. You can ask broad topics or request topics specific to your audience by providing more details about your buyer personas.
Create blog outlines
Instead of letting ChatGPT write your website content (which lacks the personal touch and expertise of humans), use the AI chatbot to create your outline. Use follow-up prompts to identify sections you must add and opportunities to outrank your competitors.
Develop a list of FAQs for your business or product page
Are you developing a frequently asked questions (FAQs) section for your website? Ask ChatGPT to suggest FAQ topics relevant to your business. Ask follow-up questions if you need to refine your list.
Sample ChatGPT prompts for content marketing
Did you know that 34% of organizations report using generative AI to support their content marketing strategies? Here are ChatGPT prompt examples to get started with using ChatGPT for content marketing:
- To get an overview of a topic: Tell me more about [Topic]. I’m writing a piece about [Topic]’s [subtopic]. It will be published on a blog of a [Business/Niche]. Our customers are [General Customer Description].
- To brainstorm content ideas: Generate about 10 blog post ideas for a [Business] blog. Our customers are [General Customer Description].
- To generate blog outlines: Create an outline on the topic [Primary Keyword] for a [Business/Nature]’s blog. The primary keyword is [Target Keyword]. My customers are [Brief Customer Description].
- To generate FAQs for your business or product: Generate a list of questions related to my [Nature of Business] business [or product].
3. Email marketing: Use ChatGPT to generate subject line ideas and analyze email copy
About 49% of marketers using AI create email content with it. This doesn’t mean ChatGPT can write your email messages for you, though.
Instead, use it for the following tasks:
Get subject line ideas
Prompt ChatGPT to provide an initial list of compelling subject lines for your email. Think of it as a brainstorming activity with the tool.
To ensure a click-worthy subject line, have copywriters and email marketers write your final subject line ideas and A/B test them.
Personalize email messages
When writing welcome messages or other automated emails, tailor them to your recipient with the help of ChatGPT.
For example, let’s say you’re marketing a travel agency. Your customers subscribe to your email newsletter for various reasons — some of them are looking for offers on solo, budget-friendly travels, while others want updates on holiday tour packages for a family.
Use ChatGPT to create variations of your automated emails based on your customer segments. A word of caution, though: Check and edit each personalized version to add a human touch.
Analyze your email copy
ChatGPT is also a handy tool for analyzing your email copy. Prompt it to check your copy’s tone and appeal to your recipients.
Are your key messages clear? Does it have suggested tweaks to improve your copy? You can ask these questions in your follow-up prompts.
Take ChatGPT’s suggestions and feedback with a grain of salt, though. Test it with other human users, and use your judgment, too.
Sample ChatGPT prompts for email marketing
Start maximizing ChatGPT for your email marketing efforts with these prompts:
- To generate subject line ideas: Give me 10 email subject lines to promote my [Offer/Product/Service/Event] among my target audience. I’m marketing a [Business] selling [Product/Services] among [Customers] in [Location].
- To personalize email messages: Write variations of my email copy below for my different customer personas of [Customer Persona A, B, and C] using a suitable tone for each one. [Email Copy]
- To analyze email messages: Analyze the tone and style of my email subject and copy. How can I make them more engaging and persuasive? [Email Copy]
4. SEO: Use ChatGPT for keyword research and understanding search intent
SEO is a valuable strategy for marketers to reach their customers. In fact, 50% of marketers say that SEO provides a better ROI than any other marketing strategy.
Today, you can use ChatGPT for SEO to streamline your processes:
Keyword research
SEO professionals can use ChatGPT for keyword research. You can also ask it for long-term keywords relevant to your business.
To ensure you’re using the most recent and relevant keywords, complement your keyword research with tools like KeywordsFX. KeywordsFX is a free keyword suggestion tool that gives you insights into the keywords that your target audience is searching for.
Understand search intent
Search intent is the reason a user performs a search. The search engine results page (SERPs) can give you an idea of users’ search intent.
You can use ChatGPT as a Jarvis-like assistant to help you identify and analyze search intent. Take this conversation with the AI about the search intent of the long-tail keyword “vegan sausage made with whole food ingredients.” Most of the ranking pages on the SERPs are recipes for vegan sausages.
ChatGPT, however, added that it could also have transactional intent. It also added what other things the searcher could be looking for, so it can help you identify the next search intent. The next search intent is what a user searches for after they’ve found the answer to their first search query.
Generate SEO titles
Digital marketers can also use ChatGPT to suggest SEO titles based on the keywords and their intent.
Never use ChatGPT’s output as your final product, though. Chances are, your competitors are trying to rank for the same keywords, so they may use the SEO titles suggested by an AI. It’s good practice to edit and improve on ChatGPT’s suggestions.
Create content outlines
As ChatGPT’s popularity grows, more businesses will use this AI to create an entire blog post or SEO content. The consequence is that your website’s content will likely resemble your competitor’s. You can avoid this by using ChatGPT as a content outline creator and adding sections that you deem important.
Search engines like Google won’t automatically penalize you for using AI-generated content. In its guidance on AI-generated content published in February 2023, Google said that the appropriate use of AI or automation is not against its guidelines. By “appropriate,” it means the content must not aim to manipulate search rankings.
In the same document, however, Google underscored the importance of original and high-quality content showcasing expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) to rank in SERPs.
An AI that rehashes published information can’t possibly create pieces that demonstrate expertise, right? Google Search has been spotting poorly quality content written by humans and AI for years, so its systems can determine helpful content.
Sample ChatGPT prompts for SEO
Here are some ChatGPT prompts you can use for your SEO efforts:
- For keyword research: Give me long-tail keywords related to [Topic]. This is for a [Business] in [Location].
- To understand search intent: Analyze the ranking pages for the keyword [Keyword]. What is the search intent for the keyword? What types of pages are ranking?
- To create SEO title suggestions: Generate 10 SEO title tags for a [Content Type such as Blog Post, Product Page, or Category Page] about [Topic]. Include the primary keyword [Keyword].
7 best practices for using ChatGPT for digital marketing
ChatGPT is a versatile tool, but it’s not perfect. Because it can hallucinate and generate inaccurate information, relying on it too much may also cause more harm than good to your marketing strategy.
When used responsibly, though, ChatGPT can help you optimize your campaigns and streamline your processes. Get the most out of ChatGPT with these best practices:
- Understand its power and limitations. To better use any tool (be it a car, a household appliance, or AI), you must know how it works. When you understand how ChatGPT works, its training, and its limitations, you can maximize its potential and work around its imperfections.
- Use specific instructions in your prompts. What output do you want ChatGPT to provide? Be clear with your instructions.
- Provide context. Background information can help AI tools to perform your desired action better. When you provide useful context, ChatGPT can tailor its responses to your needs.
- Use follow-up prompts. Keep the conversation going with follow-up prompts to draw out better answers from ChatGPT. Think of each follow-up prompt as a training step for ChatGPT to calibrate its answers to provide a better output. We have tips on how to write better prompts!
- Start a new conversation for each topic. While ChatGPT’s capabilities have advanced, it may still get confused when you keep only one conversation for all topics. Keep one conversation for each topic or campaign.
- Fact-check ChatGPT’s output. ChatGPT may get confused or reference published information from unreliable online sources, so it’s best to double-check its output. Always review and revise its output. Use your judgment, and get your peers’ feedback, too.
- Employ ethical AI practices. Organizations must take AI ethical practices seriously to maintain their customers’ trust and ensure data privacy. Disclose your use of AI among your customers, and have AI governance in place.
Limitations of ChatGPT
ChatGPT has improved and may help with your digital marketing efforts. Like other AI tools, however, it has some pretty major limitations.
Hallucinations and bias are two of the challenges that users face with ChatGPT. Although it is now connected to the Internet, it can’t replace humans’ critical thinking, problem-solving skills, and creativity.
That said, ChatGPT can’t replace your human marketers who learn from experience and gain expertise along the way.
FAQs
Let’s answer your questions related to ChatGPT and digital marketing here.
What is ChatGPT?
ChatGPT is an AI-powered chatbot from OpenAI. It uses NLP and lets you interact with it in human-like conversations.
How much is ChatGPT?
ChatGPT has a free version. Its paid plans start at $20 per user per month.
What are some examples of ChatGPT prompts for digital marketing?
Here are some sample ChatGPT prompts that digital marketers can use:
· Keyword research: Generate long-tail keywords related to [Topic]. This is for a [Business] in [Location].
· Identifying search intent: What is the search intent for the keyword [Keyword]? What types of pages are ranking for this keyword?
· SEO title suggestions: Give me 10 SEO title tags for a [Content Type such as Blog Post, Product Page, or Category Page] about [Topic]. Include the primary keyword [Keyword].
· Subject line idea generation: Provide 10 email subject lines to promote an [Offer/Product/Service/Event] among [Customer]. I’m marketing a [Business] selling [Product/Services] among [Customers] in [Location].
· Email personalization: Write variations of my email copy below for my different customer personas of [Customer Persona A, B, and C] using a suitable tone for each one. [Email Copy]
· Email copy analysis: Analyze the tone and style of my email subject and copy. How can I make them more engaging and persuasive? [Email Copy]
You can get more ideas from our list of AI prompt examples.
Can ChatGPT replace marketing teams?
No. ChatGPT can’t replace marketing jobs.
While ChatGPT is getting better, it still can’t replace human marketers. ChatGPT and AI tools lack creativity, emotional intelligence, and critical thinking to solve problems.
Leverage the power of AI with digital marketing experts
ChatGPT and other AI tools are helpful digital marketing tools for your business. To learn more about using them, be sure to check out our ChatGPT cheat sheet. And if you need help with your digital marketing strategies, including SEO, content marketing, and email marketing, WebFX can help.
We’re a team of 500+ digital marketing experts with over 25+ years of experience that no AI can match. Committed to delivering results that affect our client’s bottom line, we’ve generated $10 billion in revenue for our customers.
Contact us online or call us at 888-601-5359 to speak with a strategist about our digital marketing services — including ChatGPT optimization packages!
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Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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Table of Contents
- How to use ChatGPT in digital marketing
- 1. Research: Use ChatGPT for initial research and competitive analysis
- 2. Content marketing: Use ChatGPT for ideation, outlining, and topic generation
- 3. Email marketing: Use ChatGPT for subject line options and analyzing email messages
- 4. SEO: Use ChatGPT for keyword research and understanding search intent
- 7 best practices for using ChatGPT for digital marketing
- Limitations of ChatGPT
- FAQs
- Leverage the power of AI with digital marketing experts
- Provide background information about a particular topic
- Generate topic ideas
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