Do you want more people to find your pet products when searching online?
If so, it's time to invest in search engine optimization (SEO). With SEO for pet products, you can help your business rank in more relevant search results to reach people who want what you offer.
But how do you start with pet store SEO?
On this page, we'll provide you with five tips on SEO for pet shops, including:
- Find relevant keywords for your pet store to rank in relevant results
- Make your site mobile-friendly to deliver a positive user experience
- Set up Google Analytics to track your campaign progress
- Improve your site load speed to deliver information fast
- Link internally to help more of your pages appear in search results
If you need help using SEO for pet products, WebFX has a team of over 300 marketing experts ready to help you. Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
See how we can help you GROW YOUR BUSINESS
1. Find relevant keywords for your pet store to rank in relevant results
If you want to get started with SEO for pet stores, identify relevant keywords for your business. To find your products online, you must optimize your site for relevant terms so they can find your listings in search.
To find terms for your site, use a keyword research tool to conduct keyword research. A keyword research tool like KeywordsFX can help you identify long-tail keywords, which contain three or more words, for your business.
Long-tail keywords are best for your pet store because they help you reach more qualified leads for your business because they're specific. You know what someone wants to find if they search a long-tail keyword like "large pink dog leash" or "small purple cat collar."
Once you identify relevant keywords for your business, you'll integrate them into your site.
Integrate your keywords into places like your:
Integrating relevant keywords into your pages will help your pet store rank in more relevant search results, which will lead to increased qualified traffic for your business.
2. Make your site mobile-friendly to deliver a positive user experience
When you do pet store SEO, a critical component of your strategy is creating a mobile-friendly website. Since Google moved to a mobile-first index, having a mobile-friendly site is more critical than ever.
Your site won't rank well in search results if it delivers a poor mobile experience.
So, how do you deliver a positive experience for mobile users? By integrating responsive design!
Responsive design enables your site to adapt to whatever device your audience uses, whether smartphone or tablet. Your website will automatically adjust to fit the users' screen and deliver the best experience.
By integrating responsive design, you'll help deliver a positive mobile experience for your audience and keep them engaged on your site longer. In addition, longer dwell times send a positive signal to search engines, which can help increase your ranking in search results.
3. Set up Google Analytics to track your campaign progress
When you start with SEO for pet shops, you'll want to make sure you're tracking your campaigns' performance. SEO is an ongoing strategy that requires continuous optimization — Google Analytics can help you figure out where to make improvements.
Follow these steps to set up Google Analytics for your pet store:
- Go to the Google Analytics webpage
- Create your account
- Set up a property in your Analytics account (i.e., your website)
- Set up a reporting view in your property
- Add the tracking code to your website
Once you set up your account and tracking code, you can configure your account to determine what type of data you want to see. You can customize your dashboard to see the data most valuable to you.
4. Improve your site load speed to deliver information fast
Next on our list of tips for doing pet store SEO is to improve your site load speed. Users want to access information fast –– if your site loads too slow, your audience will leave your site and go to another pet company's website.
When your site loads quickly, though, your audience is more likely to stay engaged with your business. In fact, websites that load in five seconds earn 70% longer user sessions.
So, how do you speed up your site?
First, start by checking your site's current load time. You can use a tool like Google PageSpeed Insights to see how quickly your site loads.
If you aren't happy with your site's current load time, PageSpeed Insights will provide you with suggestions for improving your site's load time.
Some improvements include:
- Optimizing site load time
- Reducing redirects
- Using browser caching
- Minimizing HTTP requests
- Reducing file sizes
5. Link internally to help more of your pages appear in search results
The last tip we'll cover on SEO for pet products is to do internal linking. Internal linking involves linking to other pages on your site within your content.
This practice is critical to your business because it helps search engines discover pages on your site. Google crawls and indexes your site to find new content to have your content rank in search results.
By linking internally, you help Google discover more pages on your site so you can appear in search results.
You can link internally to any pages on your site, as long as they're relevant to your anchor text. Your anchor text provides search engines and users with context on what to expect if they click on the link.
Let's say you wrote a blog post about the best toys for teething puppies. You have a product called the Super Chewer that's great for teething puppies. To link to it, you may write something like:
"Next on our list of best toys for teething puppies is the Super Chewer."
The "Super Chewer" text could be your anchor text in this sentence. With this setup, search engines could find your product page and have context for the page.
By doing internal linking, you'll help Google crawl and index your site to rank in search results.
Drive more revenue for your business
When you partner with WebFX, we'll help you use the web to attract more shoppers and sales.Speak with a strategist
Let WebFX help you with SEO for pet products
SEO is an excellent strategy for helping your business rank in search results and drive valuable traffic to your page. If you aren't sure where to start with SEO for pet products, WebFX can help.
Our team of experts knows how to craft SEO campaigns that drive results. In the past five years, we've driven over $2.4 billion in revenue and over 6.3 million leads for our clients. We can help you craft an SEO campaign that enables your business to grow online.