How to Use Psychographics for Data-Driven Marketing

Have you ever wondered what motivates people to buy your products or services? It’s no secret that your offerings likely satisfy one or more of their needs.

But how do consumers’ underlying attitudes, values, and lifestyles impact their purchase decisions? Why did they choose your products or services over a competitor’s offerings?

The answer to that question lies within the field of psychographic marketing — and it’s extremely valuable. Understanding psychographics allows marketers to better understand and influence consumer decisions.

In this post, we’ll explore the definition of psychographics and how you can use psychographic segmentation to reach more customers.

Psyched to learn more? Just keep reading!

Google Feed Ads: 6 Things Every Marketer Should Know

Every Internet marketer knows the power of Google, as well as Google Ads. As a digital marketer, you can use Google Ads to promote and remarket your business to the users that matter to your company. With Google Feed Ads, however, Google introduces a whole new way to advertise your business.

Ready to learn more about this groundbreaking ad option? Keep reading!

9 Niche Marketing Examples

Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.

Niche marketing is especially useful for smaller companies with limited budgets.

In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.

Let’s get started!