Companies have increased their Sponsored Products Ads budgets by 165 percent, proof that Amazon now plays a fundamental role in product advertising. With its growing role as an advertiser, Amazon’s developed a series of new tools for its ad platform, including Amazon Bid+.

Curious about Amazon Bid+, from what it is to whether you should use it? Keep reading!

A favorite tool of marketers, expanded text ads offer an innovative way to reach your target audience via pay-per-click (PPC) advertising. If you’re looking to use expanded text ads, however, you need to know what they are and how to use them to your advantage.

Keep reading to learn all about expanded text ads!

Have you ever wondered what motivates people to buy your products or services? It’s no secret that your offerings likely satisfy one or more of their needs.

But how do consumers’ underlying attitudes, values, and lifestyles impact their purchase decisions? Why did they choose your products or services over a competitor’s offerings?

The answer to that question lies within the field of psychographic marketing — and it’s extremely valuable. Understanding psychographics allows marketers to better understand and influence consumer decisions.

In this post, we’ll explore the definition of psychographics and how you can use psychographic segmentation to reach more customers.

Psyched to learn more? Just keep reading!

Every Internet marketer knows the power of Google, as well as Google Ads. As a digital marketer, you can use Google Ads to promote and remarket your business to the users that matter to your company. With Google Feed Ads, however, Google introduces a whole new way to advertise your business.

Ready to learn more about this groundbreaking ad option? Keep reading!

The creation and widespread adoption of smartphones and tablets, as well as the overall advancement of technology, has resulted in a new type of marketing — micro-moment marketing.

What is micro-moment marketing, and why does it matter? Keep reading to find out!

Unlike some marketing strategies that target a broad range of potential customers, niche marketing focuses on a specific segment of consumers that are most likely to connect with your business.

Niche marketing is especially useful for smaller companies with limited budgets.

In this post, we’ll take a look at nine examples of niche companies and the creative marketing strategies they use to reach customers.

Let’s get started!