According to Bill Price, former Global VP of Customer Service at Amazon, “Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have.”

Wondering how you can create more loyal customers? You came to the right place.

In this post, we’ll look at why customer loyalty is so important, as well as seven tips to help you foster customer loyalty.

Let’s get to it!

People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand?

The answer is email personalization.

Personalized emails improve click rates by 14% and conversions by 10%. This means that if you aren’t personalizing your email messages, you’re likely missing out on new leads and customers.

In this post, we’ll look at why email personalization is so important, as well as nine tips for creating personalized email messages.

Let’s get started!

The best part about digital marketing is that these methods have measurable results. You can see all kinds of statistics related to your campaigns. Each type of method will show you pertinent numbers that will help you better understand your campaign.

Calls-to-action (CTAs) can make or break a sale. If your CTA is not enticing enough, a user won’t fill out that form, click your ad, or subscribe to your newsletter.

Without those kinds of actions, it will be hard to keep your business growing steadily. That’s why it’s so important to write effective calls-to-action for your website.

In this post, we’ll take a look at what a call-to-action is, different kinds of CTAs, and how you can ensure that your CTAs are effective.

It’s almost that time of year! All the hustle and bustle of the holiday season will soon be upon us, and marketers everywhere are already starting to think about holiday marketing campaigns.

One of the biggest components of this for most businesses is email – but how do you create emails that stand out in your subscribers’ inboxes among the many other holiday emails they’re receiving?

It’s certainly a challenge – which is why I’ve put together a list of 12 holiday email marketing tips you can use to make the most of the biggest spending season of the year:

Any marketer can tell you that it’s extremely difficult to stay up-to-date on all of the trends, changes, and news in the marketing industry. But one of the best ways to keep up with continued education and learning is to make a habit of listening to podcasts.

Podcasts are a great way to keep you and your business on the forefront of your industry and even your specific business niche. The tips and tricks you learn can help you stay one step ahead of your competitors, and they’re a great way to utilize your down time, like while you’re getting ready in the morning or during your daily drive to the office. You can also listen to podcasts on your smartphone with apps or listen to them directly from the podcast’s main site.

Given the amount of marketing podcasts available, though, it can be overwhelming to get started – which is why we’ve compiled a list of the best marketing podcasts today. Check out our list of the 15 best marketing podcasts to hear advice and stories from industry experts and other experienced marketers!