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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
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SEO
Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
SEO
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
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Ads on ChatGPT? A Primer for Marketers
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Ads on ChatGPT? A Primer for Marketers
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
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Learn how to grow website traffic

The Rise of Command-Style Search Queries
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The Rise of Command-Style Search Queries
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AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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The 22 Best Generative AI Tools for SMBs to Stay Competitive in 2025
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The Citation-Conversion Balance: Redesign Your Landing Pages for AI Discovery and Conversion
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8 Amazon Storefront Examples to Inspire Your Online Store
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Discover marketing insights specific to your industry

Home Services Search Patterns 2025: What’s Changed & Why It Matters
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Home Services Search Patterns 2025: What’s Changed & Why It Matters
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AI for Home Services: How You Can Start Using It to Get Ahead
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A Comparison of Self-Serve vs. Managed Programmatic Services
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10 AI-Generated Ad Examples That’ll Blow Your Mind (And Inspire Your Next Campaign)
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