Meta Ads AI: Features That Drive Better Ad Results

Meta is embracing AI’s revolutionary role in improving social media efficiency and personalization. As a result, they’ve launched Meta AI — a set of generative AI tools that help advertisers boost ad performance while sparing most campaign targeting decisions.

Meta’s AI system is based on data, patterns, and predictable trends from its platforms. You can access all of Meta’s generative AI features through the Advantage+ Ads manager to maximize performance and drive faster results.

The best part of Meta Ads AI is that you can apply them across all the steps of your campaign, from audience selection and accurate targeting to budget allocation.

Below, we get into everything you need to know about Meta Ads AI features, including:

• What is the Meta Advantage+?
• Overview of AI features for Meta ads
• How businesses can take advantage of AI for Meta Ads
• FAQs about Meta ads AI

What is the Meta Advantage+?

Meta has a suite of automated AI-powered advertising tools that make executing Meta ad campaigns more efficient. Meta Advantage automates and optimizes smaller campaign elements like budget and targeting, while Meta Advantage+ is the suite of tools that facilitates end-to-end campaign automation.

Meta Advantage+ houses all the automated ad products to maximize the performance and impressions of ad campaigns. It leverages enables digital advertisers to streamline campaign management across all types of ad campaigns.

Advantage+ simplifies your ad campaign structure by allowing you to manage different campaigns and goals with one ad set within each. Meta leverages a variety of cutting-edge technologies to power its AI ecosystem, such as:

• Generative AI: These are a bunch of algorithms that produce new content and ideas, including text, images, and conversations.
• Natural learning processing (NLP): NLP enables the tools to interpret, understand, and communicate in human-like language.
• Reinforcement learning: This branch of machine learning allows AI tools to make decisions through adaptive learning.
• Computer vision: With computer vision, AI tools can analyze images and videos and extract valuable information.

Overview of AI features for Meta ads

Meta Advantage+ has numerous features that help businesses like yours improve the efficiency and productivity of their paid ads campaigns. Here are the Meta ads AI features you can use to automate your campaigns:

Meta Advantage+ creative

Meta Advantage+ has generative AI tools that allow marketers to create high-quality ad variations efficiently. It puts a lot of creative and editorial power in your hands, allowing you to churn out more ads during a campaign.

Advantage+ creative is a tool available in Meta Ads Manager or Meta Business Suite to help you optimize images and videos to formats your audience will find appealing. You can make a wide range of creative enhancements to your ads using Meta AI. Some of these include:

• Generating AI images and videos
• Creating diverse text variations
• Adjusting brightness and contrast
• Adding visual effects and text improvements
• Adding overlays and music
• Conducting visual touch-ups and video expansion
• Performing image animation and 3D animation

For static carousel ad formats, you can use the Advantage catalog to expand images to fit different aspect ratios, minimizing editing time. Using Advantage + Creative is as easy as toggling the enhancements you want and switching off some default enhancements to improve user experience.

Meta Advantage+ audience

Meta Advantage+ audience uses advanced AI to find the right audience for your campaigns. Audience learns from key information pieces, like past conversions, Meta Pixel data, and past ad interactions, to help you reach a broader audience with detailed targeting options.

This AI feature aims to inform you of additional people outside your defined target audience who show a keen interest in your offerings. Therefore, it provides audience suggestions for other people looking for your products or services, and you can update your audience controls to limit who ads are shown to.

You can use Advantage+ audience for all campaign types, apart from remarketing campaigns. Here are the steps to follow to leverage the power of the Advantage+ audience:

1. Open an existing or create a new Campaign or Ad set in Meta Ads Manager
2. Click on the Advantage+ audience section in the Ad set
3. Select Search existing audiences to select the custom audience or create a new one
4. Check or uncheck Advantage custom audience
5. Click Finish to create your ad and publish

Meta Advantage+ placements

The Advantage+ placements enable Meta’s delivery system to plan your budget efficiently and effectively and maximize your ad’s exposure. It boosts your ad visibility on the various Meta platforms you’ve enabled, including Facebook, Instagram, Messenger, and the Meta Audience Network.

With the AI integration, your ads are optimized in real time to appear in more places at the same cost you’d incur placing ads on individual platforms. So, you can minimize marketing costs while reaching more people with the same budget far beyond Meta’s platforms.

Typically, Advantage+ placements fill the lower-cost placements first to drive more results for you, but you can still choose your own placement. However, manual ad placement is the better choice over Advantage+ placements sometimes, such as:

• When you have more specific placement goals, you need more control and precision over your campaigns.
• When you don’t want to give Meta the mandate to set up, place, and manage your ads.
• When you notice a trend of low-quality conversions after certain placements, like accidental clicks and clicks from bots.
• When you need to control budget allocation, considering Advantage + placements sometimes leads to higher spending for increased exposure.
• When you are an experienced media buyer with a deep understanding of your target audience and Meta’s platform performance.

Meta Advantage+ campaign budget

Meta’s Advantage campaign budget automatically distributes and manages the budget across different ad sets to maximize your campaign performance. You can leverage this AI feature to set one central campaign budget that is automatically distributed in real time to the most promising ad sets and less on underperforming ad sets.

The Advantage campaign budget allows you to set a daily, monthly, or lifetime campaign budget. With the lifetime budget, you can opt to run ads on a schedule, ensuring your active ad sets have different start and end times.

Automatic budget optimization can be helpful if you want to:

• Set up flexible campaign budgets for different ad types
• Maximize campaign results at the lowest costs
• Simplify or streamline campaign setup
• Minimize the number of budgets you need to manually manage

How businesses can take advantage of AI for Meta Ads

Meta Advantage+ has been proven to drive a wide range of results for businesses, including:

• 32% increase in ad spending using Advantage+ shopping campaigns
• 26% boost in average cost of acquisition using the Advantage+ app campaigns
• 14% improvement in incremental purchases for every dollar spent through Advantage+ creative
• Five times more reach through the Advantage+ custom audience

So, how do you achieve these impressive results? Here are some ways businesses can leverage Meta AI for better campaign performance:

• Analyze trends and patterns that reveal emerging market opportunities you can adapt to quickly and gain a competitive advantage
• Enhance your ad targeting by accessing audiences beyond your predefined custom audience and lookalike audience
• Streamline processes to boost productivity and efficiency
• Deliver personalized messaging and recommendations to audiences
• Filter harmful or inappropriate content to keep you safe online
• Enhance ad campaign performance and minimize costs for a higher return on investment (ROI.)
• Find ideal ad placements for your marketing materials
• Adjust your ad in real time to maximize ad campaign performance
• Update your budget for the active campaign

FAQs about Meta ads AI

Here are some common questions and answers about Meta ads AI features.

What is a Meta ads manager?

The Meta Ads Manager is an all-in-one tool that you use to create, edit, manage, and track ad performance on Instagram, Facebook, Messenger

Is Meta Advantage+ free?

Meta ad automation helps optimize ads across various apps and services in real time at no extra cost. You simply need an ad account in the Meta Business Suite or Business Manager that you’ll use to create and manage all ads you set on Meta platforms.

Is Meta Advantage+ worth it?

Meta Advantage+ is absolutely worth it. This tool saves time by boosting productivity and efficiency while minimizing costs with strategic budget allocation.

Maximize the power of Meta ads AI with help from WebFX

AI is still growing and morphing, so keeping up with these changes and meeting your business’s strategic needs may prove challenging. To leverage the power of Meta ads AI and other emerging AI tools, you need the help of professionals like WebFX.

As Meta Business Partners, WebFX is at the forefront of learning about the Meta ads AI tools to maximize ad campaign performance and results. Our team of social media marketing and paid advertising experts can help you manage your Meta ads to maximize your results.

Call us at 888-601-5359 or contact us online to learn more about how we can help you leverage Meta AI for your business advertising.