Why Hire a Marketing Agency? (+6 Tips for Hiring One)
Why hire a marketing agency?
If you’re toying with the idea of hiring a marketing agency, here are a few reasons to hire one:
1. You don’t have marketing experience
One of the biggest reasons to hire a marketing agency is that you don’t have experience with marketing. If you don’t have experience with marketing or knowledge about certain strategies, you must take the time to learn everything.
Learning the entire scope of marketing is a challenging task.
Some strategies, like search engine optimization (SEO), are intricate and require a lot of time and dedication to learn. If you’re adding other methods to your campaign, you’ll have to dedicate more time and energy to learn those strategies too.
If you don’t have the time to learn how to do marketing, it’s better to hire a marketing firm to handle your strategy instead.
2. You don’t have time to manage your online presence
When you’re busy running your business, you have numerous day-to-day tasks to worry about for your company. From managing your employees to balancing budgets, you have a lot on your to-do list. If you add marketing to that list, you may start to feel overwhelmed.
You’re not alone in feeling overwhelmed, either. Here’s an example of a business that felt overwhelmed by trying to manage their marketing, so they partnered with a marketing company. Learn more about their experience by watching the video!
If you hire a digital marketing agency, you can have someone manage all your marketing for you. It enables you to focus on other essential aspects of your business while reaping the benefits of having a marketing plan in place.
3. You don’t see the results you desire
Another reason to hire a marketing agency is if you aren’t driving positive results for your business. If you have a marketing plan in place currently and feel like your campaign isn’t delivering the results you desire, you might want to consider hiring a marketing firm.
A marketing company can audit your strategy and identify where your campaign may be lacking. They can help you revamp your plan and adjust it to drive better results.
4. You get experts working on your campaign
One of the biggest reasons to hire a marketing agency is to get experts working on your campaign. People who work at marketing companies work on campaigns day in and day out. When you hire a marketing agency, you get a team of experts that know how to create impactful marketing campaigns.
If you have experts working on your campaign, you’re more likely to drive better results for your business, which will lead to an increase in leads and sales.
How to find the right marketing agency
Now that you know the reasons to hire a marketing agency, you may feel prepared to hire one. But where do you start? With hundreds of options available to your business, you may not know how to begin narrowing down your list to find the right one.
Here are six tips for finding a high-quality marketing agency:
1. Know what you want and expect from a marketing agency
Before you can hire a marketing firm, you need to know what you want and expect from them. Do you want them to manage all aspects of your campaign or just some of your strategies? Do you expect them to involve you heavily in the process, or do you want to sit back and relax?
You must establish information like this before you can find the right company.
Ask yourself questions like:
- What strategies do I want to use for my business?
- How much am I willing to spend?
- How long do I want to work with a marketing company?
- What qualities do I expect my marketing company to have?
By establishing this information first, you can focus on marketing companies that fit your specific needs.
2. Look at their services to see if they offer what you need
One of the reasons why you hire a marketing agency is to manage your different marketing strategies. To find the right company, you need to ensure they offer the services you need.
Generally, it’s best to go with full-service digital marketing companies.
These companies offer dozens of strategies, like:
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing
- Social media advertising
- Content marketing
- Infographic design
- Video marketing
- And more
Even if you only want to invest in a service or two, it’s always good to choose a full-service marketing company so you can add services to your plan down the line if you need them.
For example, Sharretts Plating needed a website redesign and SEO.
If they hadn’t partnered with a full-service agency, they would have to use multiple companies to get the services they needed. They’d also have to make sure the companies communicated to ensure the web design firm designed a site that followed SEO best practices outlined by the SEO agency.
But when those services are under one roof, it’s much easier to coordinate.
3. Check out their pricing to see if it fits with your budget
When you know a marketing company has the services you need, the next step is to make sure they’re within your budget. Comb through a marketing company’s site to see how much it costs to get the services you need.
This task is challenging because many companies don’t publish their pricing or packages online. You must contact these agencies to get information about their services. It makes the process longer for your business as you wait to hear back from companies.
That’s why it’s in your best interest to focus on transparent marketing companies. Transparent companies publish their pricing and packages online so you can browse the information at your leisure. You can feel more confident that they’ll be honest and upfront with business.
If the agency fits within your price range, you can keep them on your shortlist.
4. Look at their portfolio to see if they have experience with your industry
When you want to hire a marketing agency, you need to know if they have experience working with your industry. You can sift through their portfolio to see if they have experience with companies like yours.
If an agency has experience with your company’s industry, you can sift through the work they’ve done for those clients. It will help you gain valuable insight as to what they do for their clients and what you can expect them to do for you.
If a company doesn’t have experience with your industry, don’t count them out just yet! Look for diversity in their profile and see if they’ve worked in multiple sectors. If they have a diverse portfolio, you can feel confident that they will get to know your business to create an impactful campaign.
5. Analyze their client testimonials and reviews to get insight into a company’s performance
When you want to hire a digital marketing agency, you need to look at their client testimonials and reviews to understand how people like working with that company.
Client testimonials can tell you about the positive experiences people have had with a company. You can see what businesses like about working with that agency and some perks you can expect if you choose them.
Generally, the more testimonials you see, the better.
Reviews, on the other hand, can contain both positive and negative experiences with a company. You can use these reviews as an opportunity to see potential issues that may arise with a marketing company and how they handle those issues.
Use client testimonials and reviews as a tool for vetting different agencies. If a marketing firm doesn’t have many testimonials and has mostly negative reviews, you may want to nix them from your list.
6. See if a firm drives results for their clients
When you want to hire a marketing agency, you want to ensure you’re choosing a company that knows how to drive results. You want to partner with an agency that can help your business thrive online.
You’ll want to see if they’ve driven results for their clients in the past. You can find this information in their portfolio or case studies page. At the very least, you want to see that they drive leads and sales for their clients.
If a company doesn’t show any results they’ve driven, you may want to take them off your list, as you have no way of knowing if they can help your business grow online.
Hire a marketing agency like WebFX
When you look to hire a digital marketing agency, you want to ensure that you’re choosing one that will help your business thrive online. You don’t need to search for the top marketing agency any longer — WebFX is a leading marketing company that can help you grow online.
Our team of over 200 marketing experts knows how to create campaigns that drive results. In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. You can feel confident that we’ll help your business thrive online.
Additionally, we have 550+ glowing testimonials that attest to the excellent work we do for our clients. Check them out to see why people love working with us!