What is Facebook Marketplace for Business?
In 2016, Facebook unveiled Marketplace — the social giant’s platform for buying and selling items locally.
Facebook Marketplace has traditionally been used by individual sellers. But Facebook recently introduced Marketplace for Business — a new feature to help businesses sell more online.
With Marketplace for Business, you can:
- Display inventory for retail items, home rentals, vehicles, and event tickets
- Advertise your store or items on Marketplace — even if you don’t post directly on Marketplace
- Show new or refurbished items from your Facebook Page shop on Marketplace for free
- Allow customers to purchase without leaving Facebook
If your business wants to boost exposure and product sales online, Facebook Marketplace for Business can help.
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5 benefits of using Facebook Marketplace for Business
Let’s look at five benefits of Marketplace for Business for small and midsized business sellers.
1. Start listing products for free
Unlike most other platforms, Facebook Marketplace for Business lets you create and manage listings for no additional cost.
Marketplace for Business gives you a fast and free selling option, so you can instantly boost revenue. And you’ll have extra budget to expand your reach with paid ads.
2. Increase brand awareness
More than 800 million people across the globe use Facebook Marketplace each month — and Marketplace for business will help you instantly expand your online audience.
Even if your business doesn’t post directly on Marketplace, you can advertise your products on Marketplace to reach more shoppers. Using Facebook’s Ad Manager tool, you can create targeted ads people see when they shop on Marketplace.
Coupling your Marketplace for Business listings with paid ads will turbocharge your exposure and help more people find and learn about your items.
3. Boost product sales
With Facebook Marketplace for Business, you can list items from your Facebook Page shop for free. This allows customers to purchase directly on Facebook, without leaving the platform.
Selling on Marketplace for Business allows you to streamline the conversion process, so you can earn more sales and revenue.
So, if you want to sell more online, consider linking your Facebook Page shop with Marketplace for Business to boost product sales.
4. Interact directly with customers via Messenger
When you sell on Marketplace for Business, you can respond directly to questions from interested buyers on Facebook Messenger.
Interacting with leads in real-time allows you to answer questions and provide the information they need to purchase before they lose interest. You can also show off your customer service chops and make people feel more confident in their purchase decisions.
5. Outsell competitors online
Since Facebook Marketplace for Business is a new feature, selling on the platform will give you an early mover advantage.
Getting started with Marketplace for Business allows you to diversify your selling channels to stand out online and outpace competitors.
You have a unique opportunity to reach customers on social media — and since 2.2 billion people use Facebook every day, you’ll reach more customers than competitors who don’t sell on the platform.
Partner with WebFX to start selling on Facebook Marketplace for Business
Ready to start selling more online with Facebook Marketplace for Business?
Contact online or give us a ring at 888-601-5359 to start listing your products on Facebook Marketplace for Business!
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