Affordable Social Media Marketing Services for Your Business
Before you can invest in affordable social media marketing, you need to know how much you should expect to pay and how to set an appropriate budget for your social media marketing. You’ll also want to know how to identify cheap social media services versus affordable ones to ensure you don’t pay for less than stellar services.
On this page, we’ll share everything you need to know, like:
- Is social media marketing affordable?
- Cost of affordable social media services for small businesses
- Cheap social media services vs. affordable social media management
- How to budget for affordable social media marketing services
Keep reading to find out how your business can afford social media marketing services!
Want to get affordable social media marketing services from a results-driven marketing agency? Learn how you can drive revenue with our award-winning social media agency by contacting us online or calling us at 888-601-5359 to speak with a strategist!
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Is social media marketing affordable?
Yes. Affordable social media marketing services exist and you can use them for your business. The critical component is that you know what you’re willing to spend to find the right services for your budget.
There are numerous factors you’ll need to keep in mind when determining if affordable social media management is the right fit for you:
1. Affordable social media marketing services involve multiple platforms
When looking into affordable social media services for small businesses, consider that social media involves various platforms. The most popular platforms include:
Before you invest in social media marketing services, you’ll want to know how many platforms you want to use with your strategy. Many social media companies will make you pay based on how many platforms you use, so it’s important to know what you want to invest in before looking for services.
Keep in mind that you don’t need to build a presence on every platform. You want to focus on platforms where your audience spends their time, which may only be one or two platforms.
2. Affordable social media marketing services don’t always include tools
Another thing to keep in mind with social media marketing services is that not every provider includes tools as part of their package. You want to keep this in mind when looking for affordable social media marketing for your business.
Some companies will include tools to run your strategies, while others will require you to pay a separate fee for the tools. Other companies may not provide any software, so you have to find your own software.
You need to keep this factor in mind when looking into affordable social media services for small businesses.
3. Affordable social media marketing services are separate from social media advertising
When shopping for affordable social media marketing services, keep in mind that social media marketing and advertising are separate entities.
Social media marketing focuses on building your organic presence. You focus primarily on engaging with your audience and getting them interested in what you offer.
With social media advertising services, you focus on creating promotional marketing materials to reach news leads for your business. These ads appear in the newsfeeds of people most interested in what you offer.
Most companies will offer social media marketing and social media advertising as separate services. So, if you find you want to create ads on social media, you’ll need to invest in a separate set of services.
4. Affordable social media marketing services take time to drive results
When you invest in affordable social media marketing services, keep in mind that you won’t see an immediate uptick in social media performance. You won’t wake up to dozens of followers, comments, and shares on your content the day you invest.
It takes time to build engagement on your profile. You may not see immediate results, but that doesn’t mean your social media services aren’t working. You need to consider that your services will take time to develop results for your company.
Additionally, when you start driving results, you need to take time to optimize your campaigns to improve them.
How much do affordable social media services for small businesses cost?
So, how much does social media cost? In the video below, we break down the costs of social media services and how much you can expect to pay.
Generally, affordable social media services cost anywhere from $900 to $7000 per month for social media management services.
Cheap social media services vs. affordable social media management: What’s the difference?
When looking into affordable social media management services, you must be mindful of low-cost social media marketing services. Many companies will try to offer what seems like an excellent bargain for your budget, but these services often don’t deliver the results you desire.
So, how do you identify cheap social media services from affordable social media marketing services?
History of driving results
One great way to distinguish cheap services from affordable services is to look at the results driven. Generally, cheap social media service providers don’t have proof of results driven –– because they don’t drive them.
An affordable social media company will be able to provide you with indications that they’ve helped businesses grow through social media. You’ll want to look for a record of stats like increased followers, increased revenue, and more.
Additionally, affordable social media companies will generally customize their social media packages to fit your needs. Every business is different and needs varying levels of assistance with social media. An enterprise business will pay more for social media marketing services because they need more than a small business.
A credible and affordable social media management company will customize your strategy to fit your unique business. Low-cost social media marketing services typically come with a cookie-cutter solution that doesn’t work for your business.
Published pricing and packages
If you invest in affordable social media services for small businesses from the right company, you’ll know what you’re getting.
Companies that offer low-cost social media marketing services often don’t share what you get with their packages. They typically only boast the cheapness of their services but don’t share everything you get with those services.
You know precisely what you’re getting with affordable social media marketing services. You’ll know the cost and the services included to make the best decision for your business and budget.
How to budget for affordable social media marketing services
Before you can find affordable social media management services, you need to establish your budget. Your budget will determine which companies are viable options for your business.
So, how do you set a realistic budget for social media marketing?
First, you need to consider what other strategies you want to invest in or already run for your company. Most small businesses should spend about 7-8% of their revenue on marketing, while small-to-midsized businesses (SMBs) and enterprises should spend 10-15%.
Knowing your overall marketing budget and what services you invest in can determine how much room you have to spend on social media after considering other strategies you’re investing in with your marketing budget.
Additionally, you’ll want to consider your goals with your social media marketing. What do you want to achieve? Your goals will influence how much you spend on social media because you’ll want to invest in services that help you meet those goals.
Keep in mind, you don’t want to break the bank to invest in affordable social media marketing services. Stick to what you can afford and find a provider that offers what you need to grow through social media.
Want to invest in affordable social media marketing services for your SMB?
Finding affordable social media management services doesn’t have to be a struggle. At WebFX, we offer social media management services that help you drive results with your investment.
We’ve driven over in revenue and over 7.8 million leads for our clients. With our affordable social media services for small businesses, you can feel confident we’ll deliver social media services that help you grow your business.