Social Media Marketing for Banks

With social media platforms growing every year, it’s no surprise that using them is one of the best ways to advertise your bank.

You can use social media platforms to share information with your friends and followers, expand your audience, and reach new potential customers.

Social media platforms create a huge opportunity to advertise your bank, gain more customers, and keep current customers up-to-date with your services.

On this page, we’ll talk about some of the best ways to advertise your bank on social media platforms including Facebook and Twitter.

Is social media important for banks?

Social media is absolutely important for banks – especially if you’re looking to grow brand awareness and spread the word about your institution.

Social media platforms are constantly growing, and with billions of users already, they’re some of the best places to advertise your bank.

Facebook and Twitter are two of the most popular platforms for banks, so on this page, we’ll talk about how to use them for the highest success rate.

Facebook for banks

Facebook has over one billion users, and many of them could be potential customers. But how do you reach them and teach them about your bank?

1. Informative posts

The easiest way to use Facebook for your bank is to simply create posts that will increase engagement.

Ideally, you should post to Facebook twice a day if you have at least 10,000 followers. However, if you have less than 10,000 followers, you should only post 1-5 times per month for maximum engagement.

graphic about how often you should post on social media

As far as what kind of content to post, you have many different options.

First, you should always make posts when something new is happening at your bank. For example, if you’re promoting a special interest rate on personal loans for the next two months, Facebook is the perfect platform to share that information with your followers.

This helps your current members be aware of the promotion, and can show potential customers what they stand to gain.

You can also create posts with more general information, like banking or money-saving tips.

Sharing information that can help your customers is a sure-fire way to increase their trust in your bank because they know you’re willing to help and offer valuable advice.

2. Infographics

Infographics are pieces of content that illustrate information in a visual way.

Users tend to interact and share infographics more than written content because they are engaging and fun to look at. In fact, infographics are “liked” and shared three times more than any other content on social media.

Whether you create one yourself using a program like Canva, or you hire a freelancer to create an infographic for your bank, you should always be sure to include only the most important information.

The purpose of an infographic is to allow users to skim it quickly and get the information they need, alongside some fun and engaging graphics.

For example, you could create an infographic on the step-by-step process of opening a checking account, along with tips on how to keep it healthy.

example of banking infographic

It’s also possible that if users find your infographic extremely helpful or unique, they could share it with their friends – spreading word of your bank even further across Facebook.

3.Links to your banking site

Facebook is a great place to share links to your website. It makes it convenient for your friends to simply click, and end up on your blog, informational pages, and more.

If your bank has a blog, you can share links to your latest posts to keep current and potential customers coming to your site.

You can also share links to pages that give more information about the different kinds of loans you offer, your FAQs, and other popular pages on your website.

4. Industry leader content

When you share content that belongs to leaders in the banking industry, you’ll be satisfying your followers’ needs for useful and informative content.

Not only that, but when industry leaders see that you’re sharing their content, they might be more willing to share your content as well – which takes your posts to the next level in terms of reach.

5. Customer service

Though social media shouldn’t be the only part of your bank’s customer service strategy, it’s definitely great to have.

Often times, social media is the first place dissatisfied customers will go with their thoughts and feelings about a business. If you see that your bank is tagged in a negative comment, use it as an opportunity to do some reputation management and customer service.

You should try your hardest to respond to every complaint you’re tagged in to ensure that users know your bank is paying attention to their needs.

Respond nicely to negative comments, and encourage customers to contact you via messenger or to call your office to resolve the issue.

You should also respond to positive comments to thank users for their feedback and answer any questions that you might be tagged in.

Additionally, if you get a query via messenger, you should always respond in a polite, timely manner.

Twitter for banks

Twitter is another great platform to advertise your bank. Though Twitter only supports posts up to 140 characters, you can still use it to your advantage.

1. Use hashtags

When you advertise your bank on Twitter, you should always be sure to use hashtags so that potential customers can find you.

Hashtags are a way of labeling your posts and organizing them in a way that tells users what you’re talking about.

screenshot of hashtag example on twitter

For example, if you tweet “get ready for your summer vacation with 2.9% interest rate on personal loans,” you could use any number of hashtags including #personalloans, #vacation, #lowinterestrate, and any other hashtag that classifies your tweet.

When users search for a hashtag, like #personalloans, your tweet will show up, and users that didn’t even know about your bank could find you.

2. Hold contests

Everyone loves free things – and that’s why contests work so well on social media.

Your bank could share an image describing a contest that you’re holding – such as a drawing for gift cards to local businesses, or tickets to popular events.

Contests like these help spread the word about your bank since they encourage users to share your accounts – all the while being entered in a contest to win something for free.

example of contest held on twitter

3. Share links to your banking website

Since Twitter has a limit on how many characters you can post, links are a great option to share a lot of information with a small amount of text.

Similar to Facebook, Twitter is a great place to share links to your bank’s blog, a link to your service pages, or a link to your FAQs page.

Does your bank need a social media marketing campaign?

If your bank is ready to create a social media presence, WebFX can help.

We have a whole team of social media gurus who know the ins and outs of how to help your bank flourish with a social media campaign.

Contact us today for a free quote!

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