If you’re looking for ways to attract new members to your bank, SEO could be the perfect solution. In fact, 57% of marketers state that SEO generates more leads than any other marketing initiative – so if you’re not yet optimizing your site, it could be exactly what you need to reach your goals.
SEO, or search engine optimization, is a collection of strategies that helps your bank’s website rank higher in search engine results pages. This is extremely important if you are looking to increase website traffic and overall business, because many of today’s consumers begin their searches for everything they need on search engines like Google.
SEO is made up of many different strategies, and on this page, we’ll take a look at a few that work best for banks like yours.
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Why do banks need SEO?
The keyword “banks near me,” receives anywhere from 30.3 to 70.8 thousand Google searches per month – and that’s the best reason out there for why your bank needs SEO.
Users who search this keyword near one of your locations are all potential customers. However, there are hundreds of banks in the search results that they can choose from.
With SEO, you can improve your rankings in those search results, so that users can easily find you and click through to your bank’s website.
After all, the top-ranked site in Google’s search results gets 33% of the page’s clicks, while the top three results drive 61% of clicks. And only 10% of users even make it to the second page of results.
This mean that if your bank isn’t among the top 10 results for the keywords your potential customers are searching, only 10% of them will find your site. This makes it crucial for your bank to show up on the first page.
SEO strategies for banks
There are a few SEO strategies that can help your bank achieve the results you want.
Before you do anything else for your bank’s website, you should do keyword research so that you know exactly what your potential customers are searching for.
Another great way to find keywords that can help you earn new customers is to research your competitors’ sites.
You can use a tool like SEMrush in order to pull data for which keywords your competitors are currently ranking for.
After you’ve decided on the keywords that you want your site to rank for, you can include them strategically throughout your pages.
You should never try to add keywords where they don’t sound natural, though – this is considered keyword stuffing. If you do this, Google can consider your site “spammy”, and probably won’t rank you very well in search results.
Instead, you should only add keywords where they make sense, and with the intention of helping your visitors find the information they need.
There are few strategies more powerful than content creation in terms of SEO for your bank.
If you want to rank highly in search engine results pages (SERPs), you need to have the information your potential customers are looking for. As a bank, you can write about any number of things, as long as the content is informative to your readers.
For example, you could start a blog on your bank’s website and publish weekly posts with tips for finances.
You could also post articles that answer common questions, like the different kinds of bank accounts and who they work best for, strategies for saving money, and any other information that customers typically want to know.
The more pages on your bank’s website, the more chances you have to rank in search engine results.
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Although not technically an SEO strategy, one of the most important factors in ranking well in search results is having a site that is compatible with all devices. Today, many Internet users search for and access websites on smartphones and other devices – and if your site is difficult to navigate on them, it won’t rank well in Google search results.
Plus, many users may want to check their account balance while they’re at the grocery store, a restaurant, or any number of other places.
If your bank doesn’t have an app, but you offer online banking, it’s crucial that your website is mobile friendly – and even if you do have an app, your site needs to be mobile-friendly to help them find it.
This means that when users enter your website on a smartphone or other device, the navigation bars, forms, and buttons are large enough that users can use them. They shouldn’t have to zoom in on anything – the page elements should expand to fit their screen.
You should also keep in mind the mobile-first index, in which Google indexes and looks at your site from a mobile user’s perspective.
That means that the way your website looks on mobile devices is just as important to Google as how it looks on desktops.
Infographics are one of the best ways to get customers to your bank’s website.
65% of the world’s population are visual learners, which makes it easy to understand why so many people are drawn to infographics.
When you use infographics to share information with your current and potential banking customers, you not only help them understand complex topics, but create an opportunity to gain more exposure online.
Infographics can attract traffic to your site because they are extremely easy to share on social media. Plus, if another site owner likes your infographic, they may choose to share it with their readers – and the links to your site are extremely valuable for SEO.
Links within your site
When you create content, another great SEO strategy is to link your content to other content on your website.
When you do so, it helps Google to find more of your website’s pages more quickly, which allows more of your pages to rank in SERPs.
In doing so, you can also help some of your deeper pages rank higher, since you are linking to them from more popular, or newer pages on your website.
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Do you need help creating an SEO strategy for your bank?
If you’re ready to start reaching new customers for your bank, an SEO campaign could be exactly what you need to reach your goals – and WebFX can help.
At WebFX, we have a team of SEO specialists that are both experienced and passionate about creating the best strategy for your bank to help it rank higher in search engine results and reach new customers.
We’ll combine detailed keyword research, expert content creation, and relationship-based link building strategies to produce the best SEO campaign for your bank.
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