Digital Marketing for Fintech Companies: 3 Tactics to Use

The Fintech industry is competitive — you need every edge you can get. That’s why investing in Fintech digital marketing is the best option for your business. A strong digital marketing strategy puts you in front of qualified leads looking for your product or service.

Keep reading to learn about three strategies you can use to promote your Fintech business through digital marketing!

P.S. Looking to make a smart marketing investment? WebFX has over 29 years of experience running digital marketing campaigns resulting in over $10 billion in revenue for our clients. Contact us today to learn more!

Challenges in Fintech Marketing

The Fintech space is an exciting, innovative environment that moves quickly. Some companies can keep up with it, while others are left behind. To see success, your marketing needs to work in harmony with your Fintech company — which is a challenge.

Here’s a breakdown of a few of the challenges of marketing for the Fintech sector:

Needing to stand out from the other Fintech businesses

There is a lot of competition, and you need to develop a brand that stands out and resonates with clients. It needs to start from in-house and spread outwards into your marketing efforts.

Show why you are the best and why what you offer is better for people than other businesses.

Getting customers to trust you

Your marketing efforts need to demonstrate credibility. You have to offer a level of professionalism that users feel comfortable with. Finances are a very personal matter to most, so they need to feel confident in using your product or service.

Deliver high-quality content, services, and products to demonstrate your credibility. Build good relationships with the customers you have, and they will share their positive experiences with others, which helps you grow even more.

WebFX is a Partner in Driving Results

Hear from HydroWorx, who saw a 131% increase in organic forms by partnering with WebFX

Watch the Video Testimonial

Digital marketing for Fintech companies: The top 3 digital marketing strategies trending right now

As we continue through 2025, there are some marketing strategies you’ll want to invest in if you want to grow this year. Here are the top three marketing strategies for Fintech companies:

Bonus Read: How To Build a Finance Marketing Budget

1. Use social media marketing to build a community

Nobody knows your clients better than you. You have an idea of their demographics, income, and interests. But do you know what social media platform they are on, or what corner of the Internet they prefer?

A lot of companies tend to spread their resources all over the Internet. They have a little for each social media platform and a little for advertising. The result is that only a handful of conversions happen.

Instead, you should focus on investing in platforms you know your audience uses frequently. Once you identify the platform(s), you can start marketing to prospects.

Top fintech marketing strategies to try on your social media include:

• Partnering with an influencer: Identifying influencers within your market that have a balance between giving quality content and having a decent-sized audience. The more credible the influencer is, the better for your credibility. Collaborate with them to work out how you can get your service or product to the right audience.
• Gamification: Rewards and achievement are great ways to motivate users to spend efficiently and reach their saving goals. But it is also a great way to interact with your audience online. Think about puzzles, quizzes, and how to turn statistics into play.
• Be a personal adviser: A lot of people feel like they were dumped into adulthood and now have to just figure out taxes, home loans, student loans, and insurance on their own. Create social media content covers these important topics. Let your audience know they can ask questions, and take time to reply.

2. Invest in content marketing to build trust with finance rookies

Five or ten years ago, you could get away with doing articles such as “5 tips to save money.” Today, there are a million articles like that available on the web. The content strategy you need for today’s market has to be creative, engaging, relatable, and actually useful.

Sounds simple, right?

It’s a lot more in-depth than that. It also has to carry your brand’s voice, speak to the user, and be interesting. Sounding a little more complicated?

The biggest content strategy tip for Fintech businesses you should know about is that it is not about you at all. Yes, your first urge is to tell people about your product, and there is a time and place for that. But the first thing your content strategy should do is answer the questions your audience has.

Content doesn’t just mean blog posts, either. It can include all types of interactive elements, such as:

• Website copy
• Online guides and ebooks
• Infographics
• Video
• Webinars

Remember to include your keywords for the search engines and call-to-action (CTA) buttons so your audience can take the next step.

We’re masters of our craft.

WebFX is a marketing and design industry leader.

Meta, Amazon, and Google Partner

9,000+

books read

4,000+

blog posts written

200+

industries worked in

300+

Google Certified team members

100+

CMS experts

Contact Us

3. Use advertising to help keep customers loyal

Over 40% of users uninstall their fintech app, making it the fourth-highest uninstall rate next to dating, gaming, and entertainment apps. This statistic shows that you need to spend time building loyal customers to keep them engaged with your Fintech company.

In-app marketing is a way to engage with the users you currently have and get them to either:

• Keep the app
• Upsell or cross-sell your other offerings

You can also run campaigns specifically for your audience, giving them access to information that isn’t available to the general public. Share content, promotions, and personalized marketing messages to let them know they are a priority to your business.

Invest in digital marketing for Fintech from WebFX

If you want to get a leg up in the Fintech sector, digital marketing is no longer optional. To get a campaign that helps you reach the right audience, you need to partner with an experienced digital marketing agency like WebFX.

We have a team of over 500 marketing experts who know the fintech industry and can help you create a campaign that skyrockets business growth.

By partnering with us, we can align our marketing efforts with your core purpose of empowering financial freedom and innovation for your clients and stakeholders. Many fintech companies operate globally, and we know how to reach them with our worldwide talent and operations.

Let’s get started! You can call us at 888-601-5359 or contact us online to see how you can grow your Fintech company’s revenue with digital marketing services!

We Drive Results for Fintech

• Dedicated account manager backed by 500+ digital experts
• Renowned for our communication and transparency

Get a Quote