Top 5 SEO Best Practices for Carpet Cleaning Companies

So if you’re looking to reach more customers and earn more revenue for your carpet cleaning business, SEO can help! On this page, we’ll discuss the five best practices for optimizing your SEO campaign to help you fill your carpet cleaning calendar in all seasons.

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1. Supercharge your visibility with local SEO

The carpet cleaning business is highly competitive, considering there are over 39,000 carpet cleaning companies in the U.S., meaning you have at least a dozen competitors in your local service area. Local SEO helps your business stand out as a top choice when customers in your area search for location-based keywords, like “best carpet cleaner near me” or “best carpet cleaning service in [my city]”

Appearing in local search results is incredibly helpful, especially considering 80% of all local searches convert. Implementing a successful local SEO strategy for your carpet cleaning business should follow these steps:

• Optimize your Google Business Profile (GBP): This is your free business listing on Google that allows you to appear on the Local 3-Pack and Google Maps. Optimizing your GBP involves including all key information, like address, contact information, services, and operating hours. 
• Create targeted location pages: If you serve multiple areas, you need dedicated location pages. This involves creating unique content for each area, local reviews and testimonials, neighborhood references, and driving directions.
• Ensure NAP consistency: Using the same format for name, address, and phone number (NAP), across your website, social media pages, GBP, and local directories prevents customer confusion and improves your chances of appearing in local search results. 
• Build local citations: Backlinks help boost your credibility and authority, making it easier for homeowners to find your business and choose you. Aim to get citations from trustworthy sites, like Yelp, Angi, HomeAdvisor, and Nextdoor, to help you attract more local customers organically. 

2. Target relevant keywords on landing pages

But how do you secure top rankings? As Google search bots crawl your site, they look for keywords to understand the context of your pages. Integrating keywords on your site will help your carpet cleaning business appear higher in relevant search results.

Here’s an example of top-ranking pages featuring relevant carpet cleaning keywords:

With tools like KeywordsFX and keywordtool.io, you can uncover the most valuable keywords for your carpet cleaning business. When conducting keyword research, you’ll want to focus on long-tail keywords, which contain three or more words, such as “carpet cleaners in Harrisburg, PA.”

Targeting relevant long-tail keywords communicates highly specific search intent and is easier to rank for, which makes you more competitive and visible. They happen to be less competitive, meaning big-name franchises won’t be using them, and you have a better chance of dominating search. 

Once you select your keywords, you should add them to key places on your site, such as your page titles, headings, meta descriptions, and body copy. It also helps to add relevant keywords, such as “Spring carpet cleaning offers,” to seasonal pages to capture customer attention even during slow periods, keep jobs coming, and streamline cash flows for your business. 

Check out another example of keyword usage on a carpet cleaning webpage:

3. Publish helpful and valuable content

Content marketing is a valuable tool for sharing the tips and tricks you’ve learned about carpet cleaning over the years. Sharing these in a helpful and valuable way positions you as a reliable carpet cleaning expert, making it easier for homeowners to trust you enough to welcome you into their homes.

An effective content marketing strategy involves providing in-depth answers to common homeowner questions, like “How to get wine stains out of carpets.” Focusing your content marketing strategy on DIY carpet cleaning tips that work makes it easier for them to trust you and ask for your help with bigger projects.

Here are some tips for creating an airtight content marketing strategy that attracts, engages, and converts your ideal customers:

• Understand the problems your customers are trying to solve.
• Determine the questions homeowners ask themselves before hiring carpet cleaners and similar service providers, such as “Why hot water extraction is the gold standard for carpet cleaning.”
• Define where your target audience spends time online so you can publish content there. Is it on a search engine like Google, neighborhood forums, or local Facebook groups?
• Create content for every stage of the buyer journey, such as optimized service pages to highlight your offerings and testimonials or case studies for an extra vote of confidence. 
• Publish after-care content, featuring advice such as the benefits of applying a stain protector like Scotchgard after cleaning.
• Create comparison guides around different carpet cleaning methods, such as encapsulation and steam cleaning, to boost credibility and help readers make the right choice. 

4. Clean up your technical SEO

If your website pages take too long to load, are hard to navigate, or are difficult to use on mobile devices, potential customers translate this to the experience they’ll get when they hire you to clean their carpets.

Additionally, if your site isn’t performing efficiently, it can hurt your SEO rankings. Technical SEO refers to the behind-the-scenes elements that ensure a website works well on all devices. Some key technical SEO elements to work on for a carpet cleaning website include:

1. Page speed

Your audience doesn’t want to wait for your site to load. They want answers and want them fast, so if your site doesn’t load quickly, they will leave without making an inquiry or booking you for their next carpet cleaning. 

It’s vital to monitor your site’s page speed to ensure it is running efficiently. You can use Google PageSpeed Insights to check your page’s performance. This tool will help you see where your site is optimized and where it needs improvement.

2. Responsive design

Today, 76% of people who conduct a local search on their mobile devices visit the business within 24 hours, and 28% make a purchase. Therefore, you want your carpet cleaning website to look great and work smoothly on smartphones, tablets, laptops, and desktops. 

A responsive design ensures that your website adapts to whatever device potential customers are using, giving them the best shopping experience. It makes it easy for homeowners to browse your services, call for inquiries, read testimonials, and request a quote. 

5. Consistently track your SEO performance

I’m sure you consistently keep track of your business revenue, profits, and expenses. In the same breath, you can’t go without tracking your SEO performance to determine what works, what doesn’t, and whether you’re efficiently and effectively spending your marketing budget. 

Tracking SEO performance shows how marketing investment translates to calls, quote requests, and carpet cleaning bookings. It also enables you to determine the keywords, landing pages, and content types that are driving results so you can double down on those. 

Besides, you identify the technical issues and unoptimized pages that may be hurting your visibility in search results. Many tools, including Google Search Console and Google Analytics (GA4), can help you track performance. 

At WebFX, we make it easy for our SEO clients to monitor and track their performance with RevenueCloudFX, our proprietary smart marketing technology.  It helps us connect marketing to revenue and visualize the direct impact of your efforts on your bottom line. 

Wash away the competition with an effective SEO campaign by WebFX

SEO will help you attract and connect with local homeowners actively looking to hire a carpet cleaner. WebFX SEO services position you as an expert and reliable carpet cleaner in your local service areas to boost your online visibility and search rankings. 

We have a team of 500+ experienced SEO professionals with 25+ years of experience creating customized SEO campaigns based on your company’s size, industry, and needs. Check out our 1,100+ client testimonials that attest to our transparency, professionalism, and innovativeness!

If you’re ready to stay busy cleaning carpets in all seasons, contact us online or call us today at 888-256-9448 to speak with a strategist. We look forward to hearing from you!