PPC for Restoration Companies: 4 Tips to Drive More Revenue
Learn all about PPC for restoration companies, from the benefits to best practices, in this mini-guide from our award-winning Google Premier Partner Agency.
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insights from 185,000+ hours of professional services marketing experience
Do you want to drive more conversions and revenue for your restoration company? Would you like to boost your online visibility in search engines like Google? Pay-per-click ads, or PPC, can help!
On this page, we’ll explore the benefits of PPC for restoration companies. Plus, we’ll go over our favorite PPC tips to help you create an effective campaign that drives impressive results for your business.
So, keep reading to learn more!
Did we mention that WebFX is an industry-leading PPC agency? That’s right! Our team of over 500 PPC experts are some of the best in the world. We’ve already helped clients drive over $10 billion in revenue in the past few years, and we can help your company drive more revenue too.
Learn more about our top-tier PPC services for restoration companies by contacting us online or chatting directly with one of our strategists at 888-601-5359. We can’t wait to help grow your business!
What is PPC for restoration companies?
PPC for restoration companies is a digital marketing strategy that enables you to advertise your services on search engine result pages (SERPs).
With PPC ads, you can bid on keywords and phrases that your ideal clients search for online, such as “restoration services near me.” With a successful bid and a high Ad Rank, your ad will display at the top of the search results when a user searches that phrase.
And as the name suggests, you’ll only have to pay for your ad when a user clicks on it. As a result, investing in PPC ads is an excellent cost-effective digital marketing strategy for your restoration company.
What are the benefits of PPC for restoration companies?
Because PPC ads display at the top of the search results, they are usually one of the first results users see. So, if you want to boost your online visibility and awareness on search engines, PPC ads are the perfect option.
Plus, PPC ads can help you outrank your biggest competitors on search engines, enabling more potential clients to discover your restoration company online.
Do you need more convincing that PPC advertising can drive revenue for your restoration company? Then check out these impressive statistics:
- You can earn $2 for every $1 spent on PPC ads
- PPC ads boost your brand awareness by over 80%
- Users who click on PPC ads are 50% more likely to convert than users who click on organic results
- 46% of total page clicks go to the top three PPC ads
Investing in PPC ads is essential to boost your online awareness, drive more web traffic, and ultimately increase your revenue.
4 PPC tips for restoration companies to drive more revenue
Now that you know the benefits of PPC for restoration companies, let’s dive into how you can launch a successful campaign!
Check out our top four PPC tips for restoration companies below to help you maximize your PPC results:
- Conduct keyword research
- Optimize your ad landing pages
- Write engaging ad copy
- Track your campaign results
1. Conduct keyword research to find relevant restoration terms
Bidding on the best, high-quality keywords for your PPC ads is the bread and butter of any successful ad campaign. But how do you know which keywords to choose? That’s where keyword research can help!
Keyword research enables you to identify the words and phrases your ideal clients search for online. Once you’ve found high-value keywords to target, you can bid on them. As a result, you help your website display at the top of the results when prospects search for your services online.
If you’re not sure how to get started with keyword research, there are plenty of free tools that can help, like KeywordsFX.
KeywordsFX helps you find the keywords and phrases that will bring the most value to your business. Plus, you can download your results to easily access them later.
2. Optimize your ad landing pages
Your ad landing page is the web page users will see after clicking on your PPC ad. Ad landing pages make or break the success of your PPC campaign, which is why optimizing them is essential.
To drive the best results for your restoration company, you’ll want your ad landing pages to:
- Load quickly
- Function smoothly
- Provide information relevant to your ad text displayed in the search results
- Adapt to mobile devices
- Include attention-grabbing calls to action (CTAs)
When you optimize your ad landing pages, you keep prospects engaged on your website and encourage them to convert into paying clients.
3. Write engaging ad copy
Next on our list of PPC tips for restoration companies is to write engaging ad copy. When a user clicks on your ad, they’ll read your ad copy to better understand your business and the services you offer.
Check out these top tips to help you write engaging ad copy:
- Include target keywords
- Focus on the benefits of investing in your restoration services
- Speak directly to prospects by using the word “you”
- Ensure your copy addresses prospects’ pain points and answers their questions
Writing attention-grabbing ad copy is the key to encouraging prospects to contact your business and invest in your services, leading to more revenue for your restoration company.
4. Track your campaign results
If you want to earn the highest possible return on investment (ROI) for your PPC campaign, it’s crucial to track your campaign results. Without analyzing your current performance, you won’t know which strategies and tactics drive the best results for your restoration company.
When you track the success of your PPC ads, you identify any areas in your campaign that need improvement. You can make data-driven optimizations to ensure that your ads always drive the best results for your business.
In addition, you won’t need to waste time or resources on the strategies that don’t work for your company, earning you a higher ROI in the process.
We foster and form long-term partnerships so that your business has long-term results.
Over 90%
Boost your brand awareness and revenue with PPC services for restoration companies from WebFX
Are you ready to implement a revenue-driving PPC campaign for your restoration company, but aren’t sure how to get started? WebFX can help!
When you partner with WebFX, you’ll gain access to an award-winning team of over 500 PPC experts and industry-leading technology to power your PPC campaign and results.
Our team will help you implement a customized PPC campaign that suits your company’s needs and helps you achieve your business goals. In addition, we’ll manage and optimize your campaign regularly to ensure that your PPC ads continuously drive the best results for your business.
Are you ready to get started with our top-tier PPC services for restoration companies, or want to learn more? Chat with one of our strategists by calling 888-601-5359 or contact us online today. We can’t wait to hear from you!
We Drive Results for Restoration Companies
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Solving key challenges for restoration companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
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Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
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