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Without a website, you’ll have a hard time finding the right buyers for your aircraft listings. Whether you sell two-seater planes or luxury jets, you need to craft an online presence that helps people discover your company and encourages them to become customers.

Not just any website will do — investing in quality web design for aircraft sales can take your efforts to the next level.

This page will cover why web design matters for aircraft sales and how you can start elevating your own site. Read on to learn more, or call 888-601-5359 if you’re ready to jump in and see how the right design will work for you!

Why does web design matter?

Today, 94% of customers’ first impressions are from web design. While some might find you on social media or from a friend’s recommendation, they’ll all access your website at some point. Therefore, your website design — the digital face of your business — is crucial.

Generally, proper website design is two-fold. First, it provides an intuitive user experience (UX) that allows customers to easily find what they need. Second, it uses search engine optimization (SEO) techniques for a better chance of ranking on search engine results pages (SERPs).

When your website accomplishes both of those aspects, you can enjoy better average session duration to increased form completions, all of which help you convert casual visitors into loyal customers.

6 tips for web design for aviation companies

Web design is essential to your bottom line, but where do you even begin? Below, you’ll find several web design tips for aviation companies to take your website from unremarkable to unforgettable.

1. Showcase your brand voice

Every brand should have a unique identity that makes it easy for customers to tell it apart from other companies. This brand voice should be reflected on your website so that users know they’re in the right place from the second they access your platform. Here are a few ways you can do that:

  • Use branded colors consistently throughout your website
  • Stick to one or two font style
  • Display your company logo in the right places, like the top left corner of the header
  • Maintain the same voice style in all of your copy
  • Post product images

2. Use a minimalist interface

No buyer wants to sift through endless confusing web pages to find what they need. Keep the experience straightforward by leaning into a minimalist website design. Ultimately, you’ll want to ensure all text is easy to read, images are used sparingly, and navigation buttons are obvious.

Look through your current website to find anything you might need to clean up. For example, your product listings could have clunky descriptions and images that won’t load. If you’re unsure what to look for, have a team test your website and make notes on what needs to be improved.

3. Keep calls to action in mind

The whole point of your aircraft sales business is to get people to buy your inventory. Without calls to action (CTAs), users might not feel the urge to contact you for a quote or inquire further about a specific plane. To convince them to take that next step, you must sprinkle CTAs throughout each page:

cta example

A few examples of CTAs include:

  • A button at the top of the header with text that says, “Get a free quote”
  • A paragraph at the bottom of each blog post listing your phone number
  • A dedicated contact page listed in your navigation menu

4. Put your products on dedicated pages

Depending on what you sell, consider giving your listings their own specific pages. This designation makes it much easier for users to find what they need right when they access your website. If you list everything together on the front page without options for filtering or sorting, your website will offer poor UX.

For example, if you sell a variety of aircraft parts, break down your pages into categories that are easy to browse:

product pages

5. Offer more information about your company

Authority is a huge component of the buying experience. If someone decides to browse your website, you want them to leave feeling like you’re the only option for them — and they need to trust you for that to happen. By being transparent about your company’s history, benefits, and services, you can help establish yourself as an expert they can rely on.

Spend time crafting a page dedicated to what you’d like to share about your company. Maybe you’ve been in the industry for over 100 years, so you have a detailed past that speaks to your aircraft knowledge. Maybe you’re new to the space but have made several notable achievements as a start-up. Either way, your company has a unique history that can be a major selling point for users.

6. Design for mobile users

Did you know that 61% of surveyed customers are more likely to make a purchase on a mobile website? While purchasing an aircraft is often a more involved process than just clicking “add to cart,” you can still capture the attention of interested buyers by ensuring your website works for mobile, too.

Because your mobile website will be more minimalistic than your desktop site, you may have to cut down on some of your content for it to work. Include all the important aspects, such as your product listings and contact information. Additionally, remember to test your site before you launch it, so you know it works properly.

We’ll help you create a website that stands out.

“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”

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Choose professional web design services from WebFX

Becoming one of the go-to options for aircraft sales starts with a high-quality website that offers a great UX and hits the top of SERPs. After all, customers need to know you exist before they can buy from you.

If you’re looking for professional design help, WebFX has the expertise to build you a stunning website with SEO features that help you reach your goals. Our team of 500 includes web developers and designers who can create a stunning, effective design for your business.

First, check out our portfolio to see what we have done for our clients so far. Then, contact us today for a free quote!

We Drive Results for Aircraft Sales Companies

  • 145+ experts in heavy equipment
  • You get a team dedicated to your success

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Solving key challenges for aircraft sales

Our website isn’t driving enough traffic

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