Do you want to attract more residents to your assisted living facility? Today, web design is an important part of the process.
In many cases, your website is the first interaction between your facility and potential residents and their families. So you need to make sure it leaves a great first impression.
On this page, we’ll take a look at five benefits of web design for assisted living facilities and five web design tips you can start putting into practice today.
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5 benefits of web design for assisted living facilities
Great web design has a number of benefits for assisted living facilities. Let’s take a look at five of the most important.
1. Promotes consistent branding
Professional website design helps you incorporate key branding elements, like your logo, colors, mission, and photos of your facility and staff.
Assisted living facilities with consistent visual branding make a more memorable impression. And keeping your branding consistent can help you boost awareness of your facility and attract more residents.
2. Improves credibility
Your website is a reflection of your assisted living facility, and facilities with great web design will appear more credible.
If your website is run down and out of date, people may assume that your facility is outdated as well. So if you want your facility to stand out as a reputable institution, great web design is a must.
3. Sets you apart from competitors
Great web design can set you apart from less reputable facilities, and it encourages people to choose you over competitors.
If your site is well-designed, easy to use, and inviting, people will feel more confident in their decision to choose your facility.
4. Gives people an inside look at your facility
You can also use web design to give people an inside look at your assisted living facility.
For example, you can include photos and videos of your facility and staff. You can also add custom content about your services and amenities, locations, and staff. And you can include helpful resources for taking the next steps with your facility.
This will help potential residents and their families feel more comfortable in their decision to choose your facility.
5. Increases conversions
Great web design also makes it as easy as possible for people to contact you and take the next steps with your facility.
For example, you can include a form on your site for people to request more information. And you can include calls to action to contact your facility to learn more.
This is a great way to improve conversions and attract more residents to your assisted living facility.
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5 web design tips for assisted living facilities
Now that you understand some benefits of web design, let’s take a look at five web design tips for assisted living facilities.
1. Streamline your navigation
While it may seem like a good idea to fill your navigation menu with links, this can actually confuse site visitors and cause them to leave.
Make sure the most important links stand out in your navigation menus, and have drop-down menus with other, less important pages.
You can also include breadcrumb navigation so that visitors can easily jump back to pages they’ve previously seen.
Streamlining your navigation is a great way to improve user experience on your site, and it’s essential for great web design.
2. Make sure your site is responsive
Today, more than 60% of searches take place on mobile devices. So if your site isn’t fully responsive, you could be missing out on valuable leads and traffic.
Responsive design helps unify user experience across a number of platforms, including desktop, smartphones, and tablets. And it uses flexible layouts that adapt to each user’s device.
If you’re not sure if your site is responsive, WebFX can help! We offer responsive design services, and our experience ensures that you won’t need to pay for additional research, experimentation, or trial development.
3. Spruce up your site’s aesthetic
Your website is often the first interaction between potential residents, their families, and your facility. So you need to make a great impression with your design.
If your website looks like it’s straight out of the 90s, it’s probably time for an update. Adding modern design elements, optimized images, and other multimedia is a great way to spruce up your site’s design.
WebFX can help you create beautiful designs that not only look great, but also perform well in search engines and help you reach more people online.
4. Capture visitors’ attention with multimedia
Once visitors land on your site, it’s extremely important that you keep their attention.
Incorporating multimedia elements like videos, downloadable content, and infographics can help you engage visitors and keep them on your site for longer.
When people stay on your site for longer periods of time, it sends positive signals to search engines like Google. This can help your site achieve higher rankings in search results.
Photos and videos are also great because they give people an inside look at your facility and help them feel confident in their decision to choose your assisted living facility.
5. Add calls to action (CTAs)
Finally, it’s important to incorporate calls to action (CTAs) in your site design.
You can have a beautifully designed site, but if visitors don’t know how to get in contact to take the next steps, you won’t earn any new residents from it.
This is why you should include CTAs on every single page of your site.
CTAs include text and image links, buttons, form fields, and more. You can experiment with different colors and text for your CTAs and try adding them to different locations on your pages to determine what works best for you.
When you add CTAs to your site, people will know exactly how to reach you to find out more about your assisted living facility – and be much more likely to convert.
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Web design plans from WebFX
WebFX is an award-winning web design company located in Harrisburg, PA. We offer custom web design plans to help you reach more customers and earn more revenue online.
Whether you want to create a new site from scratch or update an existing site, we can help. And we provide assisting design services for your blog, social media, and more.
WebFX also offers responsive design services, so you can make sure your site looks and performs at its best on a number of platforms, including smartphones and tablets.
What if I need a site fast?
If you need to create a website quickly, we can make it happen.
With our RainmakerFX templates, we can help you get your site up and running in 30 days. Our Rainmaker templates include three options, all of which are fully responsive, to help you reach more customers in less time.
RainmakerFX plans include hosting, 20 pages of content, and 3 custom lead forms — everything you need to inform and convert customers.
Ready to create a custom website design for your assisted living center?
Want to learn more about how web design plans from WebFX can take your assisted living facility to new heights?
We’re excited to help you grow and reach more residents and their families online!
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