Best Practices for Using Social Media for Wholesale Suppliers

If you’re a wholesale supplier looking to determine the best ways to use social media to your advantage, our team is here to help. Social media allows people to get in touch with each other from all over the world, and as a wholesale supplier, using this massive reach is crucial to your success.

Below, you can read our top strategies for using social media to help advance your business. If you’d like to get started right away, you can also contact one of our specialists now. For more marketing insight, be sure to subscribe to our Revenue Weekly newsletter!

1. Optimize your social media profiles

The first step in any social media strategy is choosing the right platforms and optimizing your profiles. Think about which platforms your customers and audience most likely use — such as Instagram, Twitter, LinkedIn, Facebook, and TikTok — and select the ones you find most feasible for your business.

Once you’ve done that, you can start creating the profiles. Choose a username or page name that reflects your brand as closely as possible. Make your icon a picture with your wholesale company’s name and logo. Your header or cover image can demonstrate the products you sell.

You’ll also want to fill out the bio and about sections on each platform with pertinent, concise information about your business. Include a brief description of what you do, a way to contact you, your location, and hours of operation where applicable.

2. Use social media ads

Much like paying to have your ads appear on TV or a search engine, you can do the same thing with social media platforms. Many ads resemble standard posts on the site, so it’s crucial to keep your brand voice and style consistent with how you normally appear.

Engaging elements like images, GIFs, and videos are also essential for your social media ads. Sometimes, you can have your ad play before or after a video on your chosen platform, such as Facebook. Regardless of how you go about using paid ads on social media, they help increase brand awareness and provide useful information.

3. Post videos and images

Videos and pictures dominate social media, as many people prefer getting information in those forms rather than reading large blocks of text. For wholesale suppliers, product images are often the key to creating an engaging visual ad.

No matter what you sell, showcasing those products through images and videos can help assure buyers that you are legitimate. Those pictures and videos provide insight into how your products work and what they look like.

Aside from product images or videos, you can post infographics with critical business updates or popular statistics for the wholesale industry. Another option is making an image that displays upcoming promotions, a change in contact information, or other company news.

If pertinent, you could also release behind-the-scenes videos or informational webinars. Demonstrating that you possess valuable information through a video and posting it on social media helps your audience better understand and trust your business.

4. Share updates and blog links

As mentioned above, social media is an excellent place to share updates and happenings in your wholesale supply business. For example, if you are gearing up to offer a new product, sharing that on social media can help get your audience interested.

Promotions, giveaways, and limited-time free product trials all represent valuable information you can share with your followers. Social media also gives you the opportunity to direct users to your website — whenever you post a new blog or other content, be sure to share a link on your social media to promote it.

Facebook and Twitter ads allow you to put links in your captions. On Instagram, you are better off linking the article in your story because the platform’s layout requires your audience to copy and paste information left in a caption.

5. Engage with your target audience

Social media is a place for engagement. While views and likes are helpful and can give you an idea of whether your posts are reaching the right people, engagement is more indicative of your content or wholesale product sales inspiring action.

People can comment on your posts or tag you in their own. When possible, reply to them. For example, if you post something and a user comments with a question — whether it’s positive, negative, or neutral — take the time to write a quick, helpful response.

If someone makes a post on their page and tags you — think of a tweet — and it seems like something you should respond to, do it. Answering questions or thanking someone for their feedback helps users know that a live person is there and paying attention.

Another way to engage on social media would be to set up Q&A sessions, polls, and surveys. Depending on what you’re asking, you can use the poll and rating features on platforms like Twitter and Instagram to get information.

Some social media platforms, like Instagram, have a built-in feature for asking for questions from followers. That said, you could also make a post and tell people to reply with their questions. Or, you could announce you’re hosting a livestream Q&A and allow your followers to ask a question during the stream.

You can answer the questions by replying directly to a person, posting it on your story, making a video, or saying it on a livestream. No matter what method you choose, engaging with your followers is a clear-cut way of improving your wholesale supply brand’s reputation.

Let WebFX handle your social channels

Do you want to reach more of the right people through your social media channels? Let WebFX help you out! We offer social media management and marketing services for wholesale suppliers that will help you boost brand awareness, drive return on investment, and get you the qualified leads you’ve been looking for.

Trust our team to make you stand out online. Get in touch with a strategist by contacting us online or calling 888-601-5359 to get started!

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