As you build your digital marketing plan, you will see that there are many options for marketing your swimming pool company. From search engine optimization (SEO) to pay-per-click (PPC) advertising to email marketing, there are numerous opportunities to reach your target audience..
SEO is one of the best methods for reaching your target audience. It’s the process of boosting your website’s ranking for keywords related to your swimming pool company in the search results.
So, why is SEO important?
Most people start their online experience with conducting a search on search engines like Google. In fact, 93% of all online experiences begin with a search engine. With so many people conducting searches online, you need to make sure that they find your website in the search results.
SEO is a great way to boost your website’s traffic. When you boost your website’s traffic, you can obtain more leads for your business.
On this page, we’ll provide you with four tips that will help you maximize your SEO plan for your swimming pool company. If you need help constructing your ideal SEO plan, contact us online or call us today at 888-601-5359 to speak with a strategist.
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1. Conduct keyword research
When users search online for a specific business, they use keywords to help them find the right business. These keywords trigger your website to appear in the search results.
You need to choose the right keywords, so your site appears when people search keywords and phrases related to your business. The best way to ensure that you have the right keywords is to conduct keyword research. Keyword research will help you figure out which keywords are best for your campaign.
It is best to focus on keywords that are pertinent to your industry and your pages. This will ensure that your website appears in relevant search results.
As you conduct keyword research, it is important that you focus on the type of keyword. There are two types of keywords you can use for your campaign.
The first type is short tail keywords. These are keywords that only contain one or two words. In the case of a swimming pool company, your keyword would be “swimming pools.”
This is a very generic keyword that doesn’t specify user intent. What is someone trying to find when they search for “swimming pools?” Are they looking for a swimming pool company or a local community pool?
It is difficult to distinguish what a user is trying to find. Short tail keywords are too generic to generate great results for your swimming pool business.
Instead, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. For a swimming pool company, a good long tail keyword is “swimming pool companies in Harrisburg, PA.”
This is a very specific keyword that someone will type in to find a swimming pool company in the Harrisburg area. There may not be as many people searching for that keyword, but the people who are using it are better leads for your business than the leads from “swimming pools.”
Long tail keywords generate better results for your campaign. You will want to focus on long tail keywords as you conduct keyword research. These keywords are the best option to help you make the most of your SEO campaign.
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2. Use keywords on your pages
Once you have your long tail keywords selected, it is important that you use them on your pages. When Google crawls through your site, they look for keywords on your page to understand the context of it. If you want to rank for a specific keyword, it is best practice to use it to help your page rank for it.
You can use keywords in multiple places on your page. These places include the page headings, titles, body copy, and meta descriptions on your site.
As you integrate keywords, it is important that you don’t overuse them. This can lead to keyword stuffing, which negatively impacts your ranking.
It is best to use keywords only where they fit naturally. Don’t force yourself to include them wherever you can. If you focus on using them only where they flow, you will avoid keyword stuffing.
3. Build links
Link building is an important part of SEO. There are two types of links you’ll want to focus on to improve your SEO campaign.
Backlinks are links obtained from credible sites that link back to your page. These are important links to obtain because they help you improve your SEO ranking.
When an authority site links back to your page, it builds the trust and authority of your page. It sends a positive signal to Google that your page contains credible information. Google will boost your rankings to enable more people to find your information.
One of the best ways to earn links is through content creation. When you create content, you can ask authority sites to check it out. If they like what they see, they may use your page as a resource in their own content.
This enables you to build a relationship with certain sites, so you can earn more backlinks in the future. By obtaining as many backlinks as possible, you will boost your SEO ranking.
Internal links are an important to helping your SEO campaign. Internal links are links to your own pages.
These links are important because they keep users on your page longer. When you include links on your page, you are guiding users to click on them to find more information about a topic. This keeps them on your page longer, which means they will learn more about your business.
If you are using content marketing, you’ll want to use internal links in your articles. This will help you direct people to informational pages, pricing pages, or a contact page. You can move your readers towards a certain goal, such as downloading a guide or calling your business.
By using internal links, you will encourage people to learn more about your business. You will keep them engaged with your page longer. This will enable you to nurture these leads towards conversion.
4. Improve user experience
User experience is an important part of your website. When users on your site, you want them to have a good experience. If users have a negative experience, they will leave your site.
If users leave your site because of a poor experience, you will miss out on potential leads for your business. You need to ensure that you are providing users with a great experience. A good experience will help leads complete your desired action.
Your desired action can be to download something, contact your business, or make a purchase. You need to provide users with a good experience because it will encourage them to complete these actions.
Conversion rate is a user-experience based metric that you always want to improve. You can have a high clickthrough rate (CTR), but if users are dropping off after they click, it won’t help your conversion rate. By creating a positive user experience, you will prevent users from dropping off and help them move towards conversion.
WebFX is a top SEO company for swimming pool companies
If you’re looking for a digital marketing company that will keep your SEO plan afloat, look no further than WebFX. We’re a full-service digital marketing company with years of experience creating successful SEO plans for our clients.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team has the knowledge and expertise to deliver a successful campaign for your business. We take the time to get to know your business, so we can help you achieve your goals.
If you’re looking for results, we know how to bring them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting your business’ success first.
Our clients love the work we do, too. We have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
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