Want to earn more leads and revenue for your swimming pool company? There are numerous lead generation methods your business can use to earn more leads. So, how do you know which lead generation methods are right for your business?
On this page, we’ll discuss the top three lead generation methods for swimming pool companies. If you need help creating your lead generation strategy, contact us online or call us today at 888-601-5359 to speak with a strategist.
Let’s get started!
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the best methods for lead generation. This method is the process of boosting your website’s ranking in the organic search results.
Why is this so important? When people are going on the Internet, 93% of these online experiences start with a search engine. With so many people conducting searches, you want to ensure that they can find your site if they are searching for a swimming pool company like yours.
There are two main parts you’ll want to focus on with SEO.
1. Keyword optimization
An important part of SEO is keyword optimization. Keywords trigger your site to appear in the search results. You want to use the right keywords, so you can draw in qualified leads.
When users conduct searches, they are using specific keywords to generate results that fit their query best. You want to conduct keyword research, so you can appear in the most pertinent results.
Once you have your keywords selected, you’ll need to optimize your page. If you’re trying to rank for a certain keyword, you want to use that keyword on your pages. When Google crawls through your site, they look for keywords to understand the context of your page.
Your visitors need keywords, too. It helps them understand your page and see if it is a page that will answer their questions. By integrating keywords, you will help them understand your page better.
You can place keywords in numerous places. These places include the body text, meta description, header, and title.
As you integrate keywords, be careful that you don’t use them too often. This leads to keyword stuffing, which negatively impacts your ranking. Only use keywords where they fit naturally.
By integrating keywords, you will help more qualified leads find your pages.
2. Link building
Link building is a crucial part of SEO. When a site links to your content on their own page, this forms a backlink.
Backlinks are important to your swimming pool company because they help build the trust and authority of your site. If a credible site links to your page, it sends a positive signal to Google that your information is helpful and trustworthy. Google will boost your site’s ranking to help more people find your helpful information.
One of the best ways to earn backlinks is through content creation. When you create content, you can invite industry authorities to look at it. If they like it, they may use it as a resource on their own page.
This is an opportunity to build a relationship with other companies. You can earn more backlinks from them, which will boost your SEO ranking. It’s a great way to help your site rank better.
If you want to use a method that will generate more leads for your business, SEO is a great way to capture leads and nurture them towards conversion.
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2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a great way to obtain more qualified leads. PPC is a paid advertising method. These advertisements appear at the top of the search results and are tagged with the word “ad”.
This method operates on keywords, just like SEO. These keywords trigger your ad to appear in the search results, so you want to make sure you are choosing the best keywords for your campaign. This will help you get more qualified leads.
Once you have your keywords selected, you will bid for your placement. This is known as your maximum bid. Your maximum bid is the amount you are willing to spend each time someone clicks on your advertisement.
This amount is flexible and can be changed at any time. Your maximum bid and quality score will determine your placement.
PPC is a great option for your swimming pool company because you can reach more qualified leads that will convert. In fact, PPC visitors are 50% more likely to convert than organic visitors. This means that you are driving in qualified leads that are interested in buying your swimming pool products.
When you utilize PPC, you have complete control over your campaign. You control when your campaign runs, how it looks, and how long you want to run it. If you only want to spend a certain amount on a PPC campaign, you can set that budget and stick to it.
One of the best features of PPC is that you only pay when people click on your advertisement. You don’t pay for impressions. This enables you to put your money towards leads that are most likely to convert.
By utilizing PPC, you will generate more qualified leads for your swimming pool company.
3. Content marketing
Content marketing is a great way to generate new leads for your swimming pool company. When people search online for information about swimming pools, you want your content to appear at the top of search results.
Content includes blogs, videos, and infographics, amongst other things. The point of this content is to provide your audience with helpful information.
You want to write about industry-specific topics that will interest your audience. This is information your audience is seeking, so you want to help provide them with the information they need. It’s a great way to draw in leads to your site.
There are numerous types of content you can create. You can create how-to posts, informational posts, or provide tips. These are all helpful things to write about to attract leads.
You can write about how to properly clean your pool, which chemicals work best, or winter pool maintenance. There are many things people don’t know about pools, so they are constantly seeking out information. When they find your helpful information, they are more inclined to pick your business because they trust that you are knowledgeable about pools.
Content marketing helps you reach leads you may not have reached otherwise. It draws in people who are seeking out information. After they view your content, they will check out other content or your website.
It is a great way to draw in new leads for your swimming pool business. You can grab your audience’s attention and get them engaged with your business.
If you want to garner more leads for your swimming pool company, content marketing is a great way to do it.
Attract a pool full of leads with WebFX
Lead generation is important to your swimming pool company because it helps you earn more conversions for your business. At WebFX, we know how to create lead generation plans that help your business earn more leads and conversions. We’re a full-service digital marketing company that specializes in customized lead generation plans.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team takes the time to get to know your swimming pool company to help you create a plan that works for your company.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 1090 client testimonials from a variety of industries. Check them out to see what it’s like to dive into a lead generation plan from a gold medal company like WebFX!
If you want to learn more about how a lead generation plan from WebFX can help you earn more leads with social, SEO, and more, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to working with you!