As the owner of a hotel, you have a lot of competition in your industry. That means you need to stay at the top of your game when you’re online.
One method of doing that is to get links from credible websites pointing back to your hotel’s site. Link building for hotels is one of the most budget-friendly, effective ways to ensure your hotel gets as many guests online as possible.
The reason this happens is because Google likes to see that your site attracts links from other credible sites. Plus, people who are on those other sites will click to yours, which means you get potential guests from all over the Internet.
So if you want to achieve that kind of recognition and revenue, you can use these six strategies to start. If you’d rather speak with a specialist, you can contact us at 888-601-5359.
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5 great link building strategies for hotels
Above all else, you need to make sure that any link building techniques you attempt will work for your industry. The following eight are great for hotels of all sizes and in all locations.
#1: Start a blog related to the travel industry
Blogs are excellent ways to attract links and traffic to your hotel’s site. But your blog doesn’t have to be about your hotel specifically — it can also be about broader subjects like travel, tourist sites in your area, and more.
Start writing posts around topics or questions you commonly get from guests.
For instance, you could write a post about how to travel successfully with small children or pets. You can also come up with lists about places to see, things to take, or activities to do while traveling.
Ultimately, the choice is yours, but creating a blog about the hospitality or travel industry is a great way to get links for your hotel.
#2: Encourage people to review your hotel
One of the best ways to build links to your hotel is to encourage reviews.
These reviews can come from blogs, media publications, and a variety of other areas. But the important part is that the link back to you.
This also lets you see if people are generally satisfied with your business. If they’re not, you can use their review as a way to improve your hotel’s service for better results.
#3: Offer to write an article on a reputable site
On top of creating your own blog, you can write for other publications, too.
These publications can include online trade magazines, blogs, and more. The idea is that you want to get a link from them since they’re sources of qualified traffic and authoritative figures.
This may not directly give you more guests, but the authority and industry buzz you generate can encourage others to link to your hotel’s site as well. That kind of run-away effect can really help a hotel online, especially when you’re just starting.
#4: Create high-quality content
Content is a broad term in Internet marketing that refers to anything you create and host on your website.
Content can include videos, infographics, articles, and even blog posts. The idea is that you want to create well-researched, sourced, helpful, informative, and attractive content to get the best results.
Infographics are great for this because they show data in a fun, engaging way. Videos are also great since they keep users on your site for a long period of time. Last, blog posts are essential since you can use them to regularly update your site and stay authoritative.
When you have all of this content, you give people reasons to link to you. And when they do, your site improves.
#5: Sponsor a local event
No matter how big or small your hotel is, you can always spare a little money to sponsor a local event.
That can be a county fair, a local soccer tournament, a high school’s football program, or anything else you can find. Once you sponsor it, you can ask the organization to include a link back to your site as credit for your sponsorship.
This is especially useful for building a positive reputation with your local community, even though they won’t be the people who directly use your service. But with positive PR and a fresh link for your site, you can get more guests in no time.
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WebFX will help you build links to your site
WebFX is a full-service Internet marketing agency, and that means we know how to build links to your hotel’s website.
Our team of link builders has worked in the industry for years, and they know all the best practices and newest innovations to make sure your hotel’s website gets the links it needs to grow. With credible links pointing to your hotel, you can regularly book more guests to get better revenue, all with one strategy!