What is CTV advertising?

CTV advertising refers to video advertisements for TVs that can connect to the Internet. You might know these devices by another more common name, “smart TVs.” Smart TVs give users access to multiple streaming platforms like Netflix, Hulu, Amazon Prime, and Disney Plus. With CTV advertising, you can promote your brand through these popular streaming platforms to audiences while they’re streaming their favorite shows.

How does CTV advertising work?

CTV advertising is a form of programmatic advertising, meaning you’re competing for ad space on your chosen streaming platform. Similar to pay-per-click (PPC) advertising, you need to create high-quality video ads and make strategic bids in order to snag a good ad spot with CTV advertising. You might be thinking, “So CTV ads are just like airing commercials on regular TV. What’s the big deal?” The major difference with CTV ads — and arguably the beauty of them — is that you can target specific audiences. With CTV advertising, you can target audiences by factors like age group and location so you can create optimized ads that tailor to your audience and drive a better return on investment (ROI).

What are the benefits of CTV advertising?

Besides the handy ad-targeting feature, there are two other significant benefits of CTV advertising. With CTV advertising, you can reach a much larger audience and track your campaign results to ensure you’re on track to achieve your marketing goals.

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