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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read
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AI
AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)
10 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
9 min read
seo trends header
SEO
12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)
14 min read
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PPC
6 PPC Trends to Follow in 2026 for ROI Growth
7 min read

What's New

A screenshot of a chatbot conversation from 'Leeds Beckett Uni...' on a messaging platform, where the chatbot is assisting a user in finding a course. The user has selected 'Undergraduate' when asked about the type of course they are looking for, and the chatbot has just asked about the preferred mode of study.
Social Media
What Are Facebook Messenger Chatbots? [Guide to Facebook Bots]
7 min read 8/28/2020
Partner marketing example from Frito Lay and Taco Bell
Marketing
B2B Partner Marketing: 7 Tips for Successful Partner Programs
8 min read 8/27/2020
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Marketing
How to Calculate, Evaluate, and Improve Your PPC Conversion Rate
7 min read 8/25/2020
Screenshot of a search result listing the best golf clubs to buy, with images of different types of golf clubs and a 'Buying Guides' icon.
SEO
Blog SEO: How to Optimize Blog Posts for SEO [11 Tips]
11 min read 8/22/2020
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Social Media
2025 LinkedIn Video Guide: Why You Need It and How to Get Started
7 min read 8/21/2020
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Marketing
What Are Google’s Local Services Ads? [Guide]
7 min read 8/20/2020
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