PPC Resources: Tips, Tricks, and Resources to Help You Maximize CPL
Welcome to your ultimate hub for PPC knowledge. Whether you’re a beginner, a business owner, a marketing professional, or considering hiring an agency, find the resources you need to succeed here.
Industry Outlook: Ads in ChatGPT and Other LLMs
AI platforms like ChatGPT are gearing up to offer ads starting as early as 2026. Learn more about what we’re most excited about, and challenges we’re anticipating, with this new PPC opportunity on the horizon.
Discover the best PPC companies of 2025. Compare top PPC management services and paid search companies to pick a partner that maximizes ROI. See our list.
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📰 Google Ads for AI Overviews
With AI taking over the search results, it’s no surprise that Google is bringing ads to AI overviews including search and shopping ads.
Expert insights from
Colton W.Lead PPC Consultant at WebFX
“The increasing role of AI and machine learning in ad platforms means the traditional ‘levers of control’ are changing. You’re not truly ‘losing control’ of campaign optimization; rather, the method of control is evolving.”
Turn high-intent searches into revenue with targeted campaigns that capture demand the moment prospects are looking. Our specialists optimize keywords, ad copy, and bidding to lower CPA, increase ROAS, and fuel consistent growth—learn how our approach scales with your goals.
Convert social attention into pipeline with precision audience targeting and conversion-focused creative across Facebook, Instagram, LinkedIn, and TikTok. We build full-funnel programs that grow awareness, generate qualified leads, and reduce acquisition costs—see how we turn scrollers into customers.
Reach more of your ideal customers at a lower cost with data-driven buying across premium web, mobile, audio, and digital out-of-home. Our team unifies targeting, frequency control, and creative testing to maximize incremental reach and ROI—learn how we make every impression count.
Put your brand on the biggest screen with TV-quality storytelling and digital-level targeting to drive awareness and measurable conversions. We connect CTV exposure to site visits and sales with cross-device attribution—discover how our campaigns deliver brand lift and performance.
Capture nearby buyers and win market share by delivering timely mobile ads around your locations, events, and competitors’ storefronts. We measure visit lift and retarget visitors to boost repeat business—see how geofencing turns real-world intent into revenue.
