Why Do You Need PPC Landing Pages? Pay-per-click advertising (PPC) is a great way to promote brand awareness, attract new visitors to your website, and even convert people into paying customers. You can earn a lot of revenue for a […]
The Advantages of Using an AdWords Certified PPC Company Google AdWords is one of the largest pay-per-click (PPC) platforms in the world, and millions of businesses use it to advertise. It’s a great tool for reaching potential customers when they’re […]
5 PPC Call Tracking Benefits for Your Business Did you know that roughly 80 percent of all companies focus on Google Ads for PPC? View our PPC Services
How to Set a Google Ads Budget That Drives Clicks and Conversions Unsure about how much to spend on Google Ads? You’re in good company, because businesses across the world have the same question when it comes to Google Ads […]
What to Do When You Are Banned from AdWords It’s a business owner’s worst nightmare. You’ve funneled lots of cash into your Google Ads account and your ad stops running. View our Digital Services
How Does PPC Bidding Work? If you’ve looked into online marketing options for your business, you’ve probably heard of PPC, or pay-per-click, advertising. And even if you haven’t, you’ve no doubt seen plenty of examples without even knowing it. View […]
PPC Resources: Tips, Tricks, and Resources to Help You Maximize CPL
Welcome to your ultimate hub for PPC knowledge. Whether you’re a beginner, a business owner, a marketing professional, or considering hiring an agency, find the resources you need to succeed here.
Industry Outlook: Ads in ChatGPT and Other LLMs
AI platforms like ChatGPT are gearing up to offer ads starting as early as 2026. Learn more about what we’re most excited about, and challenges we’re anticipating, with this new PPC opportunity on the horizon.
The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]
How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]
How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]
How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]
How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
4 Reasons to Choose Bing for your PPC Ad Campaign When someone says ‘search engine,’ most people think of Google. And while Google is the most popular search engine today, it’s not the only search engine people use. View Our […]
Should You Create PPC Ads for Your Competitors’ Names? Pay-per-click advertising (PPC) is a tricky marketing medium. On the one hand, it helps you target new keywords and has the potential to bring in a huge ROI. On the other […]
The 10 Best PPC Companies Around the World Looking for the ideal PPC company in your region of the world? You’re in luck! Here are our picks for the 10 best PPC companies across the globe. View our PPC Services
The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]
8 Top Adtech Companies in the World for 2022 Advertising technology, or adtech, is essential for streamlining advertising tasks and analyzing campaign results. But which adtech company or solution should you choose? We’re here to make your decision a little […]
PPC Tips for Pennsylvania Companies Are you operating a business in Pennsylvania? Whether you’re in Allentown, Philadelphia, Pittsburgh, or the state capital of Harrisburg, you want your pay-per-click (PPC) ad campaigns to successfully target your audience and bring you the […]
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📰 Google Ads for AI Overviews
With AI taking over the search results, it’s no surprise that Google is bringing ads to AI overviews including search and shopping ads.
Expert insights from
Colton W.Lead PPC Consultant at WebFX
“The increasing role of AI and machine learning in ad platforms means the traditional ‘levers of control’ are changing. You’re not truly ‘losing control’ of campaign optimization; rather, the method of control is evolving.”
Turn high-intent searches into revenue with targeted campaigns that capture demand the moment prospects are looking. Our specialists optimize keywords, ad copy, and bidding to lower CPA, increase ROAS, and fuel consistent growth—learn how our approach scales with your goals.
Convert social attention into pipeline with precision audience targeting and conversion-focused creative across Facebook, Instagram, LinkedIn, and TikTok. We build full-funnel programs that grow awareness, generate qualified leads, and reduce acquisition costs—see how we turn scrollers into customers.
Reach more of your ideal customers at a lower cost with data-driven buying across premium web, mobile, audio, and digital out-of-home. Our team unifies targeting, frequency control, and creative testing to maximize incremental reach and ROI—learn how we make every impression count.
Put your brand on the biggest screen with TV-quality storytelling and digital-level targeting to drive awareness and measurable conversions. We connect CTV exposure to site visits and sales with cross-device attribution—discover how our campaigns deliver brand lift and performance.
Capture nearby buyers and win market share by delivering timely mobile ads around your locations, events, and competitors’ storefronts. We measure visit lift and retarget visitors to boost repeat business—see how geofencing turns real-world intent into revenue.
