PPC Resources: Tips, Tricks, and Resources to Help You Maximize CPL
Welcome to your ultimate hub for PPC knowledge. Whether you’re a beginner, a business owner, a marketing professional, or considering hiring an agency, find the resources you need to succeed here.
Industry Outlook: Ads in ChatGPT and Other LLMs
AI platforms like ChatGPT are gearing up to offer ads starting as early as 2026. Learn more about what we’re most excited about, and challenges we’re anticipating, with this new PPC opportunity on the horizon.
The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]
How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]
How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]
How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]
How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]
How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]
4 Reasons to Choose Bing for your PPC Ad Campaign When someone says ‘search engine,’ most people think of Google. And while Google is the most popular search engine today, it’s not the only search engine people use. View Our […]
Should You Create PPC Ads for Your Competitors’ Names? Pay-per-click advertising (PPC) is a tricky marketing medium. On the one hand, it helps you target new keywords and has the potential to bring in a huge ROI. On the other […]
The 10 Best PPC Companies Around the World Looking for the ideal PPC company in your region of the world? You’re in luck! Here are our picks for the 10 best PPC companies across the globe. View our PPC Services
The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]
8 Top Adtech Companies in the World for 2022 Advertising technology, or adtech, is essential for streamlining advertising tasks and analyzing campaign results. But which adtech company or solution should you choose? We’re here to make your decision a little […]
PPC Tips for Pennsylvania Companies Are you operating a business in Pennsylvania? Whether you’re in Allentown, Philadelphia, Pittsburgh, or the state capital of Harrisburg, you want your pay-per-click (PPC) ad campaigns to successfully target your audience and bring you the […]
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📰 Google Ads for AI Overviews
With AI taking over the search results, it’s no surprise that Google is bringing ads to AI overviews including search and shopping ads.
Expert insights from
Colton W.Lead PPC Consultant at WebFX
“The increasing role of AI and machine learning in ad platforms means the traditional ‘levers of control’ are changing. You’re not truly ‘losing control’ of campaign optimization; rather, the method of control is evolving.”
Turn high-intent searches into revenue with targeted campaigns that capture demand the moment prospects are looking. Our specialists optimize keywords, ad copy, and bidding to lower CPA, increase ROAS, and fuel consistent growth—learn how our approach scales with your goals.
Convert social attention into pipeline with precision audience targeting and conversion-focused creative across Facebook, Instagram, LinkedIn, and TikTok. We build full-funnel programs that grow awareness, generate qualified leads, and reduce acquisition costs—see how we turn scrollers into customers.
Reach more of your ideal customers at a lower cost with data-driven buying across premium web, mobile, audio, and digital out-of-home. Our team unifies targeting, frequency control, and creative testing to maximize incremental reach and ROI—learn how we make every impression count.
Put your brand on the biggest screen with TV-quality storytelling and digital-level targeting to drive awareness and measurable conversions. We connect CTV exposure to site visits and sales with cross-device attribution—discover how our campaigns deliver brand lift and performance.
Capture nearby buyers and win market share by delivering timely mobile ads around your locations, events, and competitors’ storefronts. We measure visit lift and retarget visitors to boost repeat business—see how geofencing turns real-world intent into revenue.
