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PPC Resources: Tips, Tricks, and Resources to Help You Maximize CPL

Welcome to your ultimate hub for PPC knowledge. Whether you’re a beginner, a business owner, a marketing professional, or considering hiring an agency, find the resources you need to succeed here.

Learn~ 2 minute read

Conducting a PPC Audit

The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]

Learn~ 2 minute read

How to Excel at Google Ads Campaign Management

How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]

Learn~ 2 minute read

How to Boost Conversion Rates with Remarketing

How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]

Learn~ 2 minute read

PPC for Local Business

How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]

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Learn~ 2 minute read

Conducting a PPC Audit

The 10-Step PPC Audit Guide & Checklist When you invest time, money, and effort into creating a pay-per-click (PPC) campaign, you want to make sure that it’s working for your business. A good PPC campaign will drive valuable results for […]

Learn~ 2 minute read

How to Excel at Google Ads Campaign Management

How to Excel at Google Ads Campaign Management With Google Ads (previously known as Google AdWords), your company can earn an impressive return on investment (ROI) of $8 for every $1 spent. Pocketing that kind of ROI, however, requires committing […]

Learn~ 2 minute read

How to Boost Conversion Rates with Remarketing

How to Boost Conversion Rates with Remarketing When you create an online marketing campaign, the ultimate goal is to get people to convert. You want people to see your advertisement and immediately become customers. The fact of the matter is […]

Learn~ 2 minute read

PPC for Local Business

How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]

...
Learn~ 2 minute read

The 13 Best Google Ads Agencies Around the World

The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]

Learn~ 2 minute read

PPC for Local Business

How to Use PPC for Your Local Business If you own a local business, it’s likely that one of your main goals is to spread the word of your products or services to as many potential customers as possible. But […]

Learn~ 2 minute read

PPC for Bing

4 Reasons to Choose Bing for your PPC Ad Campaign When someone says ‘search engine,’ most people think of Google. And while Google is the most popular search engine today, it’s not the only search engine people use. View Our […]

Learn~ 2 minute read

Should You Create PPC Ads for Your Competitors Names

Should You Create PPC Ads for Your Competitors’ Names? Pay-per-click advertising (PPC) is a tricky marketing medium. On the one hand, it helps you target new keywords and has the potential to bring in a huge ROI. On the other […]

Learn~ 2 minute read

The World’s Best PPC Companies in 2025

The 10 Best PPC Companies Around the World Looking for the ideal PPC company in your region of the world? You’re in luck! Here are our picks for the 10 best PPC companies across the globe. View our PPC Services

Learn~ 2 minute read

The 13 Best Google Ads Agencies Around the World

The 10 Best Google Ads Companies Around the World In this article, we’re going to talk about the best Google Ads companies in the world. Read on to learn more about the best Google Ads companies in your region! VIEW […]

Learn~ 2 minute read

9 Top Adtech Companies in the World for 2025

8 Top Adtech Companies in the World for 2022 Advertising technology, or adtech, is essential for streamlining advertising tasks and analyzing campaign results. But which adtech company or solution should you choose? We’re here to make your decision a little […]

Learn~ 2 minute read

PPC for Pennsylvania Companies

PPC Tips for Pennsylvania Companies Are you operating a business in Pennsylvania? Whether you’re in Allentown, Philadelphia, Pittsburgh, or the state capital of Harrisburg, you want your pay-per-click (PPC) ad campaigns to successfully target your audience and bring you the […]

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📰 Google Ads for AI Overviews

With AI taking over the search results, it’s no surprise that Google is bringing ads to AI overviews including search and shopping ads.

Expert insights from

Colton
Colton W. Lead PPC Consultant at WebFX

“The increasing role of AI and machine learning in ad platforms means the traditional ‘levers of control’ are changing. You’re not truly ‘losing control’ of campaign optimization; rather, the method of control is evolving.”

Keep Reading About Ads in AI Overviews on the Blog

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