7+ Construction Industry Trends to Watch for in 2025

We’ll also cover some of the top construction marketing trends for this year!

Then, for help managing your construction company marketing, partner with WebFX by calling us at 888-601-5359 or contacting us online.

Construction trends you’ll want to know for 2025

So, what’s trending in the construction industry for 2025? Here are some construction trends for the upcoming year:

1. Integration of AI technology

In nearly every business sector, AI technology is making its wave and integrating into business processes. For construction, as with recent manufacturing trends, it’s no different. AI technology is making it onto this list of construction industry trends because it’s a partial solution to the labor shortage issue.

Since construction firms are having trouble obtaining new workers, they need to find ways to make their processes more efficient with the workforce they have. Construction firms can leverage AI to help with processes like:

• Improving project design for efficiency
• Optimizing worker schedules and construction planning
• Cutting down on project costs
• Improving safety and compliance
• Quality assurance

There is some hestitancy to adopt this technology, though. Many construction firms are concerned with the safety and security of using AI platforms. So, while this is a construction trend for 2025, adoption will likely take time while construction firms figure out best (and safest) use cases.

2. Sustainable and efficient building

With environmental issues being the focus of so many conversations in recent years, it’s no surprise that sustainable building continues to be a trend for 2025. The focus, however, is different — it’s all about balancing sustainability with efficiency.

Adopting a green approach is challenging — it requires planning and use of different materials, which can delay projects. So, this year will be all about finding ways to continue using sustainable building practices, but also building these structures efficiently.

3. Climate adaptative builds

Not only is sustainability a big building industry trend, but so are climate adaptive builds. Climate adaptive building involves creating build designs that can withstand extreme weather, like hurricanes, wildfires, and floods. As these weather events become more extreme, the trend will become stronger.

4. 3D printing

One of the biggest contracting trends in 2025 is 3D printing. That’s not unique to the construction industry — other industries, like manufacturing, are also realizing the benefits of 3D printing.

Construction companies have found that they can 3D print many of the materials they need for their work. One of the best things about construction 3D printing is that you can do it using a variety of materials, including concrete and fiber.

3D printing also requires less time and less labor than with more traditional tools. You don’t have to hire as many people to do the job, and you can get your parts ready for use much faster.

5. Virtual design

Virtual design continues to trend for 2025 as technology develops and becomes an integral part of the construction industry. With virtual design, you use software to simulate the structures you want to build. It helps ensure that everything fits together and the structure is stable.

Leveraging virtual design can help with making building processes more efficient. A simulation tool like FlexSim or MATLAB can help you identify instabilities or problems in your design, allowing you to correct them before you even start to build.

You can even hook simulators up to virtual reality software that lets you view the digital structure from an up-close, first-person perspective. That makes virtual design one of the most valued contracting trends.

6. Drone technology

Drones have certainly made the rounds in recent years as a multi-industry trend, with companies using them to deliver packages and perform surveillance. And in 2025, construction companies are finding a use for them, too — they’re a big construction trend this year.

Contractors are using drones to survey construction sites and measure materials. When it comes to surveying sites, a drone can give you a better perspective than someone walking around on the ground. It can also provide faster, more accurate material measurements.

As a final bonus, using drones for tasks that human workers would otherwise perform can help you minimize on-site injuries.

7. Modular construction

Modular construction, also called prefabrication, is one of the biggest construction trends in 2025. If you’re not familiar with it, modular construction is where contractors assemble large pieces of a building offsite and bring them to the construction site afterward.

One of the main benefits of modular construction is that it minimizes clutter and chaos on construction sites since most of the small-scale work occurs elsewhere. On the site itself, you’re simply connecting the larger pieces you’ve already built. That can help improve site safety.

On top of that, prefabrication can help minimize waste and save you money. That makes it a very efficient construction method, so it’s no surprise that it’s such a big contracting industry trend.

Construction marketing trends for 2025

In addition to construction industry trends, let’s take a look at some construction marketing trends for the upcoming year. For your construction firm to grow in 2025, you need to leverage marketing.

Here are some of the top trends in construction marketing to look out for:

1. Leveraging AI in marketing

Not only is AI making it’s way into construction industry trends, but it’s also trending for construction marketing. AI is a great resource to leverage to increase your marketing efficiency and save time with marketing projects.

You can use AI to help with:

• Identifying keywords to target on your website to improve rankings
• Optimizing bid amounts to maximize budget
• Analyzing campaign performance data to uncover insights
• And more!

Leveraging AI is a construction marketing trend you can’t ignore if you’re looking to increase your company’s marketing efficiency and save time.

2. Investing in marketing software

A big construction marketing trend for 2025 is investing in marketing software. Data is becoming a valuable (and crucial) component of digital marketing — you need to leverage your data to get a better return on investment (ROI) from your marketing.

Leveraging marketing software, like RevenueCloudFX, enables you to track your campaign performance, keep tabs on your ROI, and more. Not only do you have a better understanding of how your marketing campaigns perform, but you can also leverage your data to create better marketing campaigns that grow your business.

3. Ramping up local SEO efforts

One of the biggest construction marketing trends for 2025 is ramping up your local SEO efforts. When you consider that 46% of Google searches are for local businesses, you can’t miss the opportunity to reach people who conduct local searches for construction industry companies.

Not to mention, most people seeking out construction equipment or a contractor are searching in their local area, so leveraging local SEO is a must.

So, what can you do to prepare for this construction marketing trend? Here are a few ways to optimize your local SEO:

• Claim and fill out your Google Business Profile
• Integrate local keywords into relevant pages on your website
• Ensure your name, phone number, and address (NAP) information is consistent across the web
• Create locally-relevant content

Optimizing your local presence in search engines will help you reach more people looking for your construction company.

4. Running localized Performance Max campaigns

Another construction marketing trend for 2025 is running Performance Max (PMAX) campaigns through Google Ads.

PMAX is a goal-based campaign type that enables advertisers to access all of their Google Ads inventory from a single campaign. It utilizes machine learning to help optimize ads, placements, and bids, and improve results for those ads.

Running localized PMAX campaigns is a great way to drive more local and qualified traffic for your construction company. Not only are these ads optimized, but they’re an affordable option for driving qualified leads for your construction business.

5. Preparing for generative engine optimization (GEO)

In addition to leveraging AI in your marketing, you need to prepare for GEO. In today’s online landscape, Google isn’t the only place people go for information and answers. With AI generative platforms continuing to develop, people are leveraging a mix of search engines and generative AI platforms to get information.

That’s where GEO comes into play. GEO involves optimizing for AI-based search results, like ChatGPT, Claude, and Google’s AI Overviews. The goal is to improve visibility in these AI search results, so you can increase brand awareness and drive traffic to your business.

So, how do you prepare for GEO? Follow best practices like:

• Creating high-quality content that answers user’s queries directly
• Leverage facts, case studies, and other information within your website content
• Build up your brand online to create trust and increase likelihood of appearing in generative search results

Having a GEO strategy, in combination with the SEO strategy of your construction company, will help you increase brand visibility across platforms and meet people no matter where they’re searching.

6. Integrating videos

To wrap up this list of construction marketing trends, let’s talk about integrating videos. More people are consuming video content –– The total time spent watching videos has increased 249% in 5 years. So, across all industries, video marketing is taking a stronghold.

If you want to get the most from your construction marketing in 2025, you’ll want to integrate videos into your marketing strategy.

Short-form video content is one of the most popular forms in 2025 and can be a great way to share information fast. You can use videos to show off your products, your team, and what your company does.

You can also opt to create educational videos, like how to have a safe construction site or how tooperate a piece of equipment safely.

Integrating video content is a great way for you to see success with your construction marketing efforts in 2025.

Learn how to take advantage of construction trends with WebFX

Following 2025 construction industry trends listed above can help you keep up with your competitors and drive more revenue. But bear in mind that there’s no better revenue driver than a good marketing campaign — that’s why you should consider partnering with WebFX.

While you’re managing other areas of your business and implementing the contracting industry trends listed above, we can handle your digital marketing and get your company in front of the right prospects. Our digital marketing services will drive more clients and more revenue for you.

To get started with us, call 888-601-5359 or contact us online today!