Smart marketing starts here

Did you know that 90% of TikTok users log in to TikTok every day? This platform garners the attention of over three billion people, which makes it an excellent place for you to market your company. But to master the […]

Protecting user data is the ever-present focus for big tech companies in the 21st century. With Apple’s shift to allow users to choose who they share their data with, many tech companies are creating ways for people to control who […]

Facebook. Twitter. Instagram. These platforms fall under the umbrella of social media because they allow users to consume content, connect with others, and build communities. While it’s clear that these platforms are social media, there’s one that remains up in […]

In this video, Chris from the WebFX Strategy team explains what a digital marketing consultant does for businesses. Transcript:  What is digital marketing? What is a digital marketing consultant? I’ll answer both of those questions and more in this video, […]

When you're searching online, there are descriptors attached to every website that help search engines like Google determine the relevancy of your pages. These descriptors are known as metadata. On this page, we'll answer all your questions about metadata, including: […]

Your reputation matters. If people have reason to distrust or dislike your business, it goes without saying that they won’t want to buy from you. On the other hand, someone who thinks highly of you will have good reason to […]

International Women’s Day celebrates women’s economic, political, and social achievements. It also calls for reflection on our progress in working towards gender equality. Since the early 1900s, women around the world have campaigned for the same rights as their male […]

If you have any experience with search engine optimization (SEO), you know that it pays to be familiar with Google ranking factors. Google ranking factors determine how high or low your site ranks in searches, so it’s vital to optimize […]

In this video, Dan from the WebFX Marketing team explains the basics of first-party data. Transcript:  Say goodbye to third-party cookies. It’s first-party data time! The Internet is more privacy-conscious than ever. Some of the biggest tech companies have made […]

When it comes to your search engine optimization (SEO), you want to constantly improve. If your SEO efforts become stagnant, you won’t generate any new customers, and you’ll fall behind your competitors. How can you improve your search marketing results, […]