Smart marketing starts here

Online marketing consists of many elements, from social media to email. But the spearhead of all your marketing is Google. When you market through Google, you can reach an audience larger than virtually anywhere else. Of course, marketing in Google […]

Dylan shares 6 tips for when you're looking to outsource content marketing. Watch the video to learn more! https://youtu.be/5KK8VZ2_dag 30% of B2B businesses said they’ve hired outside help for at least some part of their content marketing, according to a […]

Knowing your audience is one of the most crucial elements of digital marketing. A given marketing strategy could look many different ways depending on whom it’s targeting. You could be trying to reach consumers, businesses, or even government organizations. That […]

If you want your small-to-medium-sized business (SMB) to succeed at driving revenue, you need to generate leads — that is, attract people with a vested interest in your company. If you’re looking for ways to do that, lead magnets are […]

In this video, Alyssa from the WebFX Social Media team has the lowdown on driving leads through LinkedIn. https://youtu.be/fcy92dqIv5s Your business can reach people who have double the buying power of the average web user, and it’s all because of […]

When creating your website, one of your most important tasks is making sure your site is secure. Proper site security protects you and your site visitors, builds trust with users, and boosts your search engine optimization (SEO). Securing your site […]

Did you know that 71% of business-to-business (B2B) clients start product research with a search engine like Google? If you want B2B clients to find your products or services when searching online, you must take advantage of B2B search marketing. […]

Generating leads is an essential part of any marketing strategy. Lead generation involves identifying, attracting, and eventually converting consumers into paying customers. Understanding the ins and outs of different types of leads, such as marketing qualified leads (MQLs) and sales […]

Search engine optimization (SEO) is an ever-evolving strategy. Google continually updates its algorithm and how it processes queries, so your SEO strategy must stay fresh to stay competitive. If you’re preparing your SEO strategy for the new year, take a look […]

Email remains at the core of business marketing strategies, with 89% of marketers saying email marketing is their primary strategy. To reap the benefits of email marketing for your business in 2022, you must keep up with the trends and predictions for the new […]