With a billion more people on the Internet today than five years ago — and twice as many people on smartphones — marketers need the most helpful and up-to-date campaign management tools available.

That’s why in July 2018, Google, at its annual Google Marketing Live event in San Jose, announced the rebrand of Google AdWords to Google Ads. So, what is Google Ads and how does it compare to Google AdWords?

Keep reading to find out, plus discover how it will improve your campaigns!

Did you know that 77% of people choose, recommend, and pay more for brands that provide personalized experiences?

When people interact with your business, they want a customized experience, tailored to their needs. But how can you personalize your marketing plan to pack the greatest punch?

In this post, we’ll explore how you can use data to personalize your marketing and improve customer experience and engagement.

Let’s get started!

Productivity is one of the biggest challenges workplaces face in today’s fast-paced world. In fact, studies show that during an 8-hour day, the average employee is only productive for a startling two hours and 53 minutes.

What if you could market to your target audience while they’re shopping with your competitor? How about while they’re browsing your offline or online store? Or, even as they’re preparing to use your service?

While that seemed impossible decades ago, it’s now a reality for business owners.

With geofencing marketing, which is compatible with 92 percent of U.S. smartphones, you can reach your audience in new ways, boosting your profits to record levels. At WebFX, we specialize in geofencing marketing, and it shows — we’ve generated more than $1 billion in revenue for our clients.

Keep reading our handy mini-guide to get the scoop on this powerful marketing tool, which includes tons of examples to inspire you.