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Your Ultimate Guide to Awareness Advertising


What is awareness advertising? Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with a business’s products or services. While you may be tempted to focus solely on bottom-of-the-funnel (BOFU) goals, like conversions and revenue, BOFU efforts […]

Geofencing Marketing: What is It and How Can You Get Started?


Geofencing marketing is a type of location-based marketing strategy that enables companies to advertise to potential customers within a specific geographic radius or area. This strategy uses a combination of technology, including GPS and radio frequency identifiers, to construct […]

Read Blog Post ~ 8 minutes read

What is Speed to Lead? + How to Improve Yours


Speed to lead definition: Speed to lead is the average time it takes for your business to respond to an inbound lead. It is typically the elapsed time between the moment the prospect fills out your form and the time […]

The 7 Best Programming Languages for Beginners

Web Design

In this video, Alex from the WebFX Interactive team will walk you through some of the simplest and most widely used programming languages. Keep reading for more info! Transcript: Hey guys! When you think of the word “programming,” what […]

b2b facebook targeting

B2B Facebook Targeting: Best Practices for Reaching Your B2B Audience

When you think of business-to-business (B2B) advertising on social media, your first thought is likely geared toward LinkedIn — and that’s not wrong! At least, not necessarily. While LinkedIn is seen as the end-all-be-all for B2B advertising and targeting, there’s […]

What is Data Transformation? Here’s Everything You Need to Know


Data transformation definition: Data transformation is the process of converting and structuring data into a new format that a business can analyze, process, and use for growth. It's no secret that you need data to make informed business decisions. […]

Read Blog Post ~ 6 minutes read

10 Types of Social Media & How They Benefit Your Business in 2023 There are several different types of social media out there, but what are they and how can you decide which one is best for your company? On this page, we’re answering those exact questions! We’re taking a deep dive […]

Read Blog Post ~ 10 minutes read

What is a Buying Signal? + 8 Examples of Buying Signals


Buying signal definition: A buying signal is a prospect’s action or behavior that indicates interest in a business’s product or service. Buying signals give marketing and sales teams an idea of a prospect’s level of interest in the business. Is […]

What is a Good Conversion Rate? (And How Does Yours Compare?)


A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. The average conversion rate is between two and five percent for all advertisers, from brand names to small-to-midsized businesses (SMBs). Earning a top-notch conversion rate helps you […]

programming languages and computer communication protocols

The Basic Guide to Video Schema Markup: How to Implement It in 5 Steps

Video is the most robust medium for conveying ideas, evoking reactions, and connecting with a target audience because of the human propensity to respond to sensory inputs such as sound and visuals. That's why many thriving businesses are incorporating video […]