As a small business owner, you’re probably an expert at making every penny count. You know how to get the most value out of your money and when it comes to marketing, you keep the focus on strategies that deliver a high ROI. This makes search engine optimization, or SEO, one of the best marketing channels for small businesses.
People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand?
The answer is email personalization.
Personalized emails improve click rates by 14% and conversions by 10%. This means that if you aren’t personalizing your email messages, you’re likely missing out on new leads and customers.
In this post, we’ll look at why email personalization is so important, as well as nine tips for creating personalized email messages.
Let’s get started!
If your business advertises to customers on social media, you may find that some people engage with your advertisements, but don’t convert. It may feel like these leads are lost for good, but that isn’t true. Social media remarketing can help you reach those leads again and nurture them towards conversion.
Images are some of the most important parts of your content. Not only do they break up long blocks of text, but they help to keep users on your page for a longer period of time.
For this reason, 37% of marketers said that visual marketing was the most important form of content for their business.
Images help to brighten up your website while showing users what you’re talking about instead of just telling them. Not to mention, they help with user experience and can even help your pages rank higher in search engine results pages.
Want to evaluate the success of your Instagram marketing and optimize your posts for greater impact?
You can use Instagram analytics to track your progress, identify trends, and evaluate your target audience in more detail.
Using Instagram analytics, you can also gather valuable data about which hashtags are used most often, which photos receive the most interaction, and which times are most popular for posting.
These metrics are all valuable, and they provide insight about what you’re doing well and what you need to change or improve. You can also use the data to compare your success to competitors.
In this post, we’ll discuss the benefits of using both free and paid Instagram analytics tools, which data you should be tracking, and the overall benefit of using Instagram analytics for your marketing strategy. Let’s get started!
Your social media presence is important to your business. Considering 81% of people have social media profiles, it is vital that you build up your social media pages to maximize your chances of reaching new leads. The hashtag is an important social media tool to help you reach these leads.