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What is awareness advertising? Awareness advertising is a marketing strategy that aims to increase consumers’ familiarity with a business’s products or services. While you may be tempted to focus solely on bottom-of-the-funnel (BOFU) goals, like conversions and revenue, BOFU efforts […]
Geofencing marketing is a type of location-based marketing strategy that enables companies to advertise to potential customers within a specific geographic radius or area. https://youtu.be/tdk6MC_fNiI This strategy uses a combination of technology, including GPS and radio frequency identifiers, to construct […]
Speed to lead definition: Speed to lead is the average time it takes for your business to respond to an inbound lead. It is typically the elapsed time between the moment the prospect fills out your form and the time […]
In this video, Alex from the WebFX Interactive team will walk you through some of the simplest and most widely used programming languages. Keep reading for more info! https://youtu.be/3A5HTfIJf-g Transcript: Hey guys! When you think of the word “programming,” what […]
When you think of business-to-business (B2B) advertising on social media, your first thought is likely geared toward LinkedIn — and that’s not wrong! At least, not necessarily. While LinkedIn is seen as the end-all-be-all for B2B advertising and targeting, there’s […]
Data transformation definition: Data transformation is the process of converting and structuring data into a new format that a business can analyze, process, and use for growth. It's no secret that you need data to make informed business decisions. […]
https://youtu.be/DN299I9iO78 There are several different types of social media out there, but what are they and how can you decide which one is best for your company? On this page, we’re answering those exact questions! We’re taking a deep dive […]
Buying signal definition: A buying signal is a prospect’s action or behavior that indicates interest in a business’s product or service. Buying signals give marketing and sales teams an idea of a prospect’s level of interest in the business. Is […]
A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. The average conversion rate is between two and five percent for all advertisers, from brand names to small-to-midsized businesses (SMBs). https://youtu.be/D-M8kVQUPnc Earning a top-notch conversion rate helps you […]
Video is the most robust medium for conveying ideas, evoking reactions, and connecting with a target audience because of the human propensity to respond to sensory inputs such as sound and visuals. That's why many thriving businesses are incorporating video […]
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