As a business owner, you know the importance of targeting customers. Though your business thrives off of newly-interested customers and a growing customer base, it’s also imperative to market to a specifically targeted group of customers.

This is because rather than trying to make new customers from people who are unfamiliar with your brand, it’s often easier (and more effective) to market to individuals who are already interested in your products and services. In this case, we’re talking specifically about those who are close to your location at any given time.

How can you target this specific group of customers on Facebook, though? It’s now extremely easy thanks to geofencing Facebook ads.

Why Digital and Experiential Marketing Deliver Powerful Results

No matter a person’s age, everyone loves to have good experiences with others. Meaning that, as a business, creating an event that can allow potential customers to interact and experience your product or service can lead to people being more likely to choose your company.

In today’s world, technology has enabled us to communicate in ways that past societies would never have dreamed. We can use this increased dependence on technology to amplify the impact of experiential marketing.

Without the use of online marketing methods, it’s difficult to get the word out about a given event, especially if it’s a one-time thing. However, using digital marketing, you can inform more people about your event and therefore can see the best results.

By taking experiential marketing online, companies have adopted digital experiential marketing.

15 Amazing SEO Benefits You Haven’t Heard of Before

Not sure if your business should invest in search engine optimization (SEO)? As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online.

That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy. Keep reading to discover the full list of benefits that come with an SEO strategy!

Google Ad Manager: Everything You Need to Know

With the revamp of Google AdWords to Google Ads, Google’s simplified its advertising platform and captured the full potential of its advertising options, which range across go-to websites like YouTube, Google Maps, and Google Play. Another new platform the company’s introduced? Google Ad Manager.

Like Google Ads, Ad Manager replaces already existing programs to simplify things for advertisers. There are many things that Google Ad Manager encompasses, all of which are useful and enhance your advertising efforts.

What should you know about Google Ad Manager? These eight things:

10 Tips for a Killer Amazon PPC Campaign

Does your company sell products on Amazon? If so, then an Amazon pay-per-click (PPC) campaign might be perfect for you! Amazon PPC lets your company earn a front-and-center position in search results on Amazon, which can lead to bigger and better sales.

Ready to build an Amazon PPC campaign that does just that? Here are 10 tips to get you started:

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