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How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

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AI Browsers Are Creating New Search Battlegrounds (Here’s Your Future Playbook)

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Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)

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12 Biggest SEO Trends in 2026 (+ Data-Backed Strategies To Get Ahead)

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6 PPC Trends to Follow in 2026 for ROI Growth

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The Evolution of AI: From DaVinci to Aliens to SEO

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What is OmniSEO™? A Modern SEO Strategy for the Age of AI and Social Search

Revenue marketing 101

Revenue Marketing 101

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SEO Marketing Strategy: 8 Components of a Successful SEO Strategy in 2025

12 min read 9/24/2025

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30+ Digital Marketing Trends for 2026

11 min read 9/22/2025

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Turning AI Visibility Into ROI: Why Proxy KPIs Are the Missing Link

8 min read 9/22/2025

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How to Choose a Digital Marketing Agency: 8 Steps to Make Finding an Agency Easier

16 min read 9/22/2025

AI overviews in home services

AI Overviews in Home Services: What Our 237K+ Query Analysis Reveals (Insights + Strategies for Providers)

7 min read 9/22/2025

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SEO vs. PPC: Which is Better? [Pros, Cons, & Use Cases]

11 min read 9/19/2025

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Learn how to grow website traffic

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ChatGPT vs. Google: When to Use One Over the Other

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2026 SEO Benchmarks: What “Good” Looks Like (Real Data + Expert Insights)

2026 Google Business Profile Benchmarks: What the Data Shows

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Google Drops Support for 7 Schema Types: What Marketers Must Refocus on as Search Evolves

Learn how to grow your brand

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Expert Insights)

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Expert Insights)

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15 Website Marketing Strategies for Driving More Traffic and Conversions

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Top 10 Marketing Goals Examples for 2025

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What Is Content Marketing and How Does It Work?

Learn how to level-up with AI

What Siri’s Gemini Integration Means for Marketers

What Siri’s Gemini Integration Means for Marketers

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What the Thanksgiving AI Recipe Meltdown Reveals About the Future of Search

Research: How AI Is Changing Brand Discovery in 2025

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10 AI SEO Tools You Can Use to Outrank Your Competitors in 2025

Discover marketing insights specific to your industry

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How SEO for Machinery Manufacturers Can Help Your Business Drive More Qualified Leads

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7 Key Roofing Trends to Watch for 2026

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Seasonal Search Shifts in Home Services Demand: What Spikes When (and How to Stay Booked Year-Round)

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13 Construction Industry Trends to Watch for in 2026

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2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Expert Insights)

2026 PPC Benchmarks: Your Business vs. Your Industry (+ Real Numbers & Expert Insights)

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Top Display Ad Networks: 10 Powerful Options for Advertisers

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The 10 Biggest 2025 Adtech Trends to Watch Out For

A Comparison of Self-Serve vs. Managed Programmatic Services

A Comparison of Self-Serve vs. Managed Programmatic Services

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An AI-generated header image for December 2025 digital marketing trends, plus the tactics to ship now, and the tools we trust.

CTRL + FX: December 2025 Digital Marketing Trends, Tactics, & Tools You Need to Close Q4 Strong

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CTRL + FX: October 2025 Digital Marketing Trends, Tactics, & Tools You Can’t Afford To Miss

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