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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
ai-robot
SEO
Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
9 min read
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
SEO
Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
8 min read
Ads on ChatGPT? A Primer for Marketers
Marketing
Ads on ChatGPT? A Primer for Marketers
6 min read
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
8 min read

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The Evolution of AI: From DaVinci to Aliens to SEO
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What is OmniSEO™? A Modern SEO Strategy for the Age of AI and Social Search
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Revenue Marketing 101
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What's New

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Marketing
4 First-Party Data Examples to Collect From Your Audience
6 min read 6/10/2022
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Conversion Rate Optimization
How to Create a Conversion Rate Optimization (CRO) Strategy
8 min read 6/09/2022
how to upsell your product
Marketing
How to Upsell: 6 Strategies SMBs Can Adopt
7 min read 6/09/2022
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Home Services
SEO for Window and Door Companies: Grow Your Business Online
9 min read 6/08/2022
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Social Media
How to Use Instagram Guides to Gain New Value From Your Posts
9 min read 6/08/2022
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Marketing
The 7 Best Digital Marketing Software Options of 2025 to Help You Grow
6 min read 6/07/2022

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  • Featured In
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Learn how to grow website traffic

The Rise of Command-Style Search Queries
SEO
The Rise of Command-Style Search Queries
4 min read
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SEO
AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
7 min read
Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
SEO
Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
18 min read
ChatGPT Vs. Google
SEO
When To Use ChatGPT vs. Google for Online Searches
11 min read

Learn how to grow your brand

chatgpt vs. google bard vs. bing chat
Marketing
The 22 Best Generative AI Tools for SMBs to Stay Competitive in 2025
30 min read
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Marketing
The Citation-Conversion Balance: Redesign Your Landing Pages for AI Discovery and Conversion
11 min read
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Marketing
30+ AI Visibility Tools That Track Your Brand in ChatGPT and LLMs
4 min read
Features of two products. Left: A narrow design cup that fits in hand, with a press-in lid to prevent spills, available in three sizes (16, 22, 32 oz). Right: A lunch box with maximum insulation, ultra-durable design, and easy-to-clean lined interior.
Marketing
8 Amazon Storefront Examples to Inspire Your Online Store
14 min read

Discover marketing insights specific to your industry

Home Services Search Patterns 2025: What’s Changed & Why It Matters
Home Services
Home Services Search Patterns 2025: What’s Changed & Why It Matters
4 min read
Man with toolkit facing a robot
Home Services
AI for Home Services: How You Can Start Using It to Get Ahead
9 min read
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Industrial
15 Revenue-Driving Marketing Ideas for Industrial Companies
15 min read
HVAC system on blue house
Home Services
Land More Jobs With This Guide to Digital Marketing for HVAC
7 min read

Explore more

A Comparison of Self-Serve vs. Managed Programmatic Services
PPC
A Comparison of Self-Serve vs. Managed Programmatic Services
5 min read
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PPC
10 AI-Generated Ad Examples That’ll Blow Your Mind (And Inspire Your Next Campaign)
11 min read
A graphic for Grok Ads
PPC
Grok Gets Ads: Inside X’s Entrance Into AI Search Advertising
4 min read
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Social Media
The Paid Social Tune Up: Your Ultimate 10-Step Social Media Ad Audit to Maximize Performance
13 min read

WebFX News

InsideFX: A Glimpse Into The Beginning of 2025 at WebFX
InsideFX: A Glimpse Into The Beginning of 2025 at WebFX
4 min read
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Your 2025 Post-Grad Career Guide
31 min read

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