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PPC
How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting […]

8 minute read
ai-robot
SEO
Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search
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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
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Google’s AI Mode Is Here: What SEOs Need to Know (And Do) to Succeed
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Ads on ChatGPT? A Primer for Marketers
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Ads on ChatGPT? A Primer for Marketers
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SEO
Can You Do SEO Yourself? Yes! Learn DIY SEO (& When to Outsource)
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Top 8 Website KPIs for Measuring Your Website’s Performance (And ROI)
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Rank Tracking: Why Should You Track Rankings?
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Shopify vs. Wix in 2025: Which Platform Should You Use to Build Your Ecommerce Site?
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What Is a CRM Database & Why Does Your Business Need One?
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Learn how to grow website traffic

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SEO
AI Bait Is a Mirage — Here’s How to Get Discovered in the New Age of Search
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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Where and Why Google’s AI Overviews Appear: A Study of 2.3m Keywords
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10 AI SEO Tools You Can Use to Outrank Your Competitors in 2025
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Learn how to grow your brand

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The Citation-Conversion Balance: Redesign Your Landing Pages for AI Discovery and Conversion
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30+ AI Visibility Tools That Track Your Brand in ChatGPT and LLMs
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8 Amazon Storefront Examples to Inspire Your Online Store
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What Is Amazon Listing Hijacking? (And How to Protect Your Listings)
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Discover marketing insights specific to your industry

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Home Services Search Patterns 2025: What’s Changed & Why It Matters
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AI for Home Services: How You Can Start Using It to Get Ahead
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15 Revenue-Driving Marketing Ideas for Industrial Companies
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Land More Jobs With This Guide to Digital Marketing for HVAC
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Grok Gets Ads: Inside X’s Entrance Into AI Search Advertising
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The Paid Social Tune Up: Your Ultimate 10-Step Social Media Ad Audit to Maximize Performance
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Numerous coins of various sizes and colors are scattered in mid-air against a blue background with a yellow stripe at the bottom, suggesting motion as if the coins have been tossed or are falling.
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