What is digital marketing?

Digital marketing refers to any kind of marketing done through online channels and electronic devices. In practice, it primarily means marketing that occurs on the Internet, such as email, websites, and social media. Digital marketing can appear in your inbox, in the margins of the websites you visit, and even in your Google searches.

What are the main types of digital marketing?

The main types of digital marketing include: 1. Content marketing – Creating valuable, informative content to attract your target audience. 2. Search engine optimization (SEO) – Optimizing your website and content to rank higher in search engine results. 3. Pay-per-click (PPC) advertising – Placing paid ads in search engines and only paying when someone clicks. 4. Social media marketing – Using platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to reach and engage your audience.

What is search engine optimization (SEO)?

SEO is the process of optimizing your website and web content to rank higher in search engine results pages (SERPs). It includes keyword research and integration, matching user search intent, internal linking, optimizing title tags and meta descriptions, and other strategies to improve visibility.

What is pay-per-click (PPC) advertising?

PPC advertising is a digital marketing strategy where businesses bid on keywords and pay only when someone clicks their ad. These ads typically appear above organic search results, driving targeted traffic directly to a website's landing page.

What is social media marketing?

Social media marketing involves using platforms like Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and others to promote your business. It can include posting content, running ads, or hosting contests to engage with existing and potential customers.

How does digital marketing offer better targeting opportunities?

Digital marketing allows you to target your ads and content to specific demographics or geographic locations, ensuring your marketing efforts reach the audience most likely to convert, unlike traditional marketing channels such as billboards or flyers.

How does digital marketing support inbound marketing?

Digital marketing strategies like content marketing attract potential customers to your business by providing valuable information, encouraging users to come to you instead of relying solely on outbound tactics like radio ads or flyers.

How can I get digital marketing help from WebFX?

WebFX is a full-service digital marketing agency offering help with SEO, PPC, social media, and more. You can contact them online or call 888-601-5359 to get started with their team of over 500 experts.

Smart marketing starts here.

Q: How can digital marketing help your business?

Digital marketing can help your business by: 1. Expanding your potential reach beyond traditional advertising methods. 2. Allowing better targeting of specific demographics or geographic areas. 3. Generating inbound leads by attracting users who are actively searching for your products or services.

Q: What is content marketing?

Content marketing involves creating valuable, helpful content such as articles, blog posts, or guides that appeal to your target audience. This content is designed to engage users, build trust, and drive qualified traffic to your website by targeting relevant search keywords.

Featured In

Featured

Numerous coins of various sizes and colors are scattered in mid-air against a blue background with a yellow stripe at the bottom, suggesting motion as if the coins have been tossed or are falling.

PPC

How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

Smart marketing starts here.

Featured

Watch Now

What's New

Don’t miss our Revenue Weekly emails!

Learn how to grow website traffic

Learn how to grow your brand

Learn how to level-up with AI

Discover marketing insights specific to your industry

Explore more

WebFX News

How is your website’s SEO?

Explore More Topics

Don’t miss our Revenue Weekly emails!

Increase in organic transactions

increase in ecommerce sales

The WebFX Portfolio

Industry-leading revenue acceleration platform

A next-level approach to digital

Simple, all-in-one CRM platform for B2B

Equip your sales team to win

#1Best Placeto Work in PA

#1Best Place
to Work in PA