Google’s unveiled the next big thing in pay-per-click (PPC) advertising and local search advertisements. In the past, a lot of marketers and business owners struggled to see conversions with responsive text ads. That’s why Google’s found a better way for marketers to advertise local businesses.
Behold, Google’s new local search ads!
Amazon is one of the most popular platforms for ecommerce businesses looking to sell more products. In fact, third-party sellers account for 50% of paid units sold on Amazon. Investing in Amazon search engine optimization (SEO) can help you optimize your product listings and earn more conversions.
You may — or may not — have heard about experiential marketing. Even if you or your company have, you’re probably wondering, “What is experiential marketing? And how can I use it to improve sales?”
Keep reading to find out, plus see some of the best experiential marketing campaigns!
When potential customers visit a website, the last thing they want is for the page to take too long to load. Pages that take a long time to load can completely disrupt a user’s experience on your site. That’s why page speed is becoming an important ranking factor — especially for mobile.
In June 2018, Google announced the fusion of its marketing products into Google Marketing Platform. According to Google, the platform is, “a unified advertising and analytics platform for smarter marketing and better results.”
Ready to learn how Google Marketing Platform improves your marketing strategies? Keep reading!
If you’re pleasantly surprised with the local ads you’ve seen lately, geofencing technology could be to blame. Competitor geofencing is a marketing strategy that has taken businesses by storm.
Geofencing technology allows businesses to target their most qualified audience by simply providing virtual boundaries. When target customers step into that boundary, they activate ads or push notifications for a specific business — enticing potential customers within that boundary to visit a storefront.
It sounds like a story straight out of a science fiction magazine, but it’s actually real life — and more and more businesses use the technology every day.
But how does it work?
In this post, we’ll take a look into the world of geofencing technology and talk about how it can work for your business.