Google Local Search Ads: Everything You Need to Know

Google’s unveiled the next big thing in pay-per-click (PPC) advertising and local search advertisements. In the past, a lot of marketers and business owners struggled to see conversions with responsive text ads. That’s why Google’s found a better way for marketers to advertise local businesses.

Behold, Google’s new local search ads!

6 Things You Need to Know About Google Marketing Platform

In June 2018, Google announced the fusion of its marketing products into Google Marketing Platform. According to Google, the platform is, “a unified advertising and analytics platform for smarter marketing and better results.”

Ready to learn how Google Marketing Platform improves your marketing strategies? Keep reading!

How Does Geofencing Technology Work?

If you’re pleasantly surprised with the local ads you’ve seen lately, geofencing technology could be to blame. Competitor geofencing is a marketing strategy that has taken businesses by storm.

Geofencing technology allows businesses to target their most qualified audience by simply providing virtual boundaries. When target customers step into that boundary, they activate ads or push notifications for a specific business — enticing potential customers within that boundary to visit a storefront.

It sounds like a story straight out of a science fiction magazine, but it’s actually real life — and more and more businesses use the technology every day.

But how does it work?

In this post, we’ll take a look into the world of geofencing technology and talk about how it can work for your business.

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