Smart marketing starts here

Did you know that businesses that use content marketing see six times more conversions than companies that don't? Content marketing is one of the most valuable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions. […]

What is a marketing mix? Learn the basic elements of a marketing strategy by watching the video (or reading the transcript) below. Transcript: Product. Price. Place. Promotion. These four Ps describe the core elements of a marketing […]

Did you know that 65% of small- to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns? These numbers make it clear that PPC isn’t something you want to miss out on in your digital marketing. But even if you […]

Search engine optimization (SEO) is an ever-evolving strategy. Google continually updates its algorithm and how it processes queries, so your SEO strategy must stay fresh to stay competitive. If you’re preparing your SEO strategy for the new year, take a look […]

What is a marketing plan: A marketing plan is a roadmap that businesses use to organize, implement, and monitor marketing strategies over a certain period. Do you use a navigation app whenever you go on a road trip? A […]

In this video, Jess from the WebFX Marketing team explains how to advertise on YouTube.  Transcript: How do YouTube ads work? Keep watching this video for the answer. Why invest in YouTube ads? For starters, YouTube has a massive […]

Definition: Google AdSense is an advertising program on the Internet that lets websites or YouTubers host ads on their sites or channels to earn money. Looking for ways to make money from your website, blog, or YouTube videos? After all, […]

Definition: Consumer marketing is promoting a product or service to individuals for their personal use. Have you ever seen an ad or received an email from a brand promoting a consumer product or service? If so, you’ve experienced consumer marketing! […]

Do you want to measure your marketing activities’ success and learn how you can improve them? Or do you want to understand your customers better? Quantitative and qualitative marketing research can help you do all these. Quantitative marketing research collects […]