Why an SEO and PPC Strategy Wins Every Time

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.

Keep reading to find out why — and how SEO and PPC can benefit your business!

9 Benefits of Live Chat That Businesses Can’t Ignore

If you are searching for an effective way to interact with customers on your site, then live chat software could be the tool you need. Live chat allows you to communicate with consumers easily and ultimately provide them with a service that they will find useful.

Need proof? Check out this list of the nine benefits of live chat. With these live chat statistics, you can gain a better understanding of why live chat is essential in the digital atmosphere and why you should use live chat to stay ahead.

Why Google’s Smart Shopping Campaigns Change Everything

With more aspects of consumers’ lives becoming automated every day, it only makes sense that Google automates more of their services as well. That’s why the company’s released an automated version of their shopping campaigns — Smart Shopping campaigns.

Keep reading to learn more about these campaigns, and how they’ll help you!

5 Powerful Marketing Automation Software Applications for SMBs

If you’re looking to find the best marketing automation software platforms, look no more! Small-to-midsized businesses (SMBs) all over the U.S. use marketing automation software to increase their productivity and revenue — and your company can too.

Ready to learn about some of the most powerful marketing automation tools for SMBs? Keep reading!