Attracting customers with appealing content is a savvy way to bring more visibility and revenue to your company. However, without a coherent content marketing plan, your strategy isn’t accomplishing what it could.

A content strategy plan pulls your endeavors together, and a successful one puts you on a profitable path from the start.

Check out this actionable guide to build an innovative content marketing plan in eight steps! Or, if you’re looking for professional help when it comes to developing your website’s content strategy, contact WebFX to learn more about our award-winning content marketing services.

Did you know that 71% of B2B clients start product research with search engines?

If you want to ensure that these leads can find your business in the search results, you must invest in search engine optimization (SEO) services to optimize your site. Seeing as SEO is a big project, you’ll want to look into hiring a B2B SEO agency to manage your campaign. However, if you want to find the best B2B SEO agency for your unique business, it’s important to ask questions that lead you to learn as much as possible about what they offer, the results they’ve driven, and how they operate.

On this page, we’ll provide you with nine questions to ask a B2B SEO agency before deciding to sign on the dotted line. Keep reading to learn more and call us today at 888-601-5359 to learn about the B2B SEO services that WebFX offers!

Getting your ads in front of as many eyes as possible is a challenge fit for the Internet, but with a variety of platforms, it’s difficult to pick the most effective one. While showcasing your services and products, you need to use the right websites for a profitable pay-per-click (PPC) campaign.

That’s why we’ve compiled a list of the eight best places to advertise online so that you can attract and convert your target audience, plus give your company the return on investment (ROI) it wants.

Following up with your target audience is valuable.

Retargeting can draw previous visitors to your website, driving sales and revenue. If you’re launching a remarketing campaign on Google Ads, though, its display network offers ad sizes in a range of shapes and placements. Which is the best for your business?

Let’s look at the features and benefits of the 17 Google retargeting ad sizes to find out!

Almost 1.4 billion people worldwide donate to a charity. Even though millions of people give, it’s still a challenge for many organizations to reach their goals while keeping expenses low. A $10,000 monthly advertising grant from Google, however, can change that.

With Google Ad Grants, your nonprofit organization can reach people looking to help. Whether they’re interested in donating, volunteering, or learning more, an ad on Google can skyrocket your organization’s reach, donations, and ability to make a change in the world.

Curious to learn how Google Grants for nonprofits can help your organization?

Keep reading to learn all about Google’s advertising grants for nonprofits, from the requirements to the application process. Plus, discover why pay-per-click (PPC) advertising is a worthwhile channel for nonprofit organizations like yours.