5 Font Pairing Tips to Bring Out Your Inner Designer

Ah, font pairings — to a designer, the two-word phrase is exciting, but to an average Joe, probably not so much.

What’s so important about font pairings anyway? Can’t you just pick two fonts for your website and call it a day? Well, you could, but it may not be in your best interest.

Choosing fonts that go well together help your page to flow nicely, have an aesthetically-pleasing look, and ensure that your website or graphic looks professional and readable.

However, simply choosing any two fonts on a whim, or just because you like them each separately, doesn’t mean they work well together — and if they don’t work well together, your design may suffer.

In this blog, we’ll take a look at some of the best font pairings that work together to create a great design for your website, social media graphics, presentations, and more.

7 Tips for Creating Welcome Emails that Convert

How would you feel if you walked into a party, and the host, standing right by the door, didn’t even say hello?

Confused? Unengaged? Not sure why you came in the first place?

That’s exactly how new email subscribers will feel if you don’t send welcome emails.

Welcome emails are the very first emails a person will receive from your company, and they pave the way for developing relationships that encourage them to take the next steps with your company.

In this blog post, we’ll cover seven tips for creating engaging welcome emails that make your subscribers feel valued and drive results for your business.

Let’s get started!

What Is Voice Search?

Each second, Google processes over 40,000 search queries, and that number steadily grows each year. While our need for instant answers has not changed, what has changed is the way we search for those answers, and how Google presents the answers.

As internet searches have progressed from primarily desktop-driven to mobile-driven, the most notable change is how people are searching using voice assistant devices. Whether it’s Apple’s Siri, Google’s Home, or Amazon’s Echo device, people are going hands-free for their searches.

As voice search grows, here’s what you should know about optimizing your website so you can still reach your valued customers.