What is Lifecycle Marketing?

When you use digital marketing, you’ll spend time engaging leads and getting them to convert into customers. Once you obtain leads and get them to convert, your goal is to get them to continue to purchase from your business. Lifecycle marketing plays an important role in helping you obtain customers the first time and keep them coming back.

Programmatic Advertising: How It Drives Results for Your Business

What do Google, Kellogg’s, and Holiday Inn all have in common? They all use programmatic advertising, a tool that provides businesses with new ways to promote their products, reach their target audiences, and achieve their performance benchmarks.

In other words, it helps your company drive purchases, quote requests, phone calls, visits, and more.

Before you add programmatic advertising into your business strategy, however, it’s critical to understand what it is and how it works for you. That’s why we’re providing the 411 on this go-to tool for marketers and advertisers.

Keep reading to get started!

With more than 20 million companies messaging consumers on Facebook Messenger, it’s obvious that the platform offers value to businesses. Whether you’re helping shoppers make a purchase, assisting customers with questions, or offering recommendations to new clients, it’s an essential tool.

Its bots, however, are an even more critical feature for small-and-midsized businesses (SMBs). With a smaller team and more responsibilities, a Facebook Messenger bot serves as the perfect assistant by handling those day-to-day customer service tasks that turn shoppers into repeat customers.

Keep reading to discover why a Facebook Messenger bot for business is perfect for SMBs!

LinkedIn boasts more than 550 million users, making it the world’s largest professional network. That makes it an excellent platform for businesses looking to find and recruit candidates for a variety of positions, from entry- to senior-level.

With carousel ads, LinkedIn now offers companies a whole new way to connect with professionals. Even better, these advertisements help your business minimize its ad spend and maximize its recruitment efforts, allowing you to fill positions with top-notch candidates fast.

Keep reading to learn more about the advantages of LinkedIn carousel ads!