Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads (formerly known as Google AdWords). Is Google Ads the best ad network for your business, though? What better way to find out than with 50 Google Ads statistics!
Below, you can learn about Google Ads’ performance, benefits, costs, return on investment (ROI), and more with these 50 Google Ads statistics. The stats are divided into the following sections:
Keep reading to learn more. Then, for the latest updates on Google Ads, as well as digital marketing and advertising, join our Revenue Weekly newsletter!
General PPC stats
Let’s start off by looking at a few statistics about PPC in general:
Around 65% of small-to-midsized businesses (SMBs) have their own PPC campaigns.
The average conversion rate for PPC overall is 2.35%.
50% of users can’t distinguish between paid search ads and organic search results.
94% of users immediately skip over paid search ads.
65% of people click on ads while they’re looking to purchase something.
PPC visitors are 50% more likely to buy than organic visitors.
63% of consumers would click on Google Ads over other types of paid ads.
80% of users are more likely to click on an ad if it mentions a business location.
33% of users click on ads because they help answer a particular question.
26% of users click on ads because they mention a brand users are familiar with.
Google Ads reach and results
Ultimately, the value of Google Ads comes down to the type of results it’s able to drive. Here are some stats demonstrating those results, as well as the worldwide reach it has:
The average CTR for the top-ranking ad in Google search results is 7.94%.
Paid ads allow businesses to increase their brand awareness by as much as 33%.
Google Ads costs
Looking at the results that Google Ads can drive is all well and good, but the thing about paid ads is that they are still paid. So, what exactly does it cost to use Google Ads? Here are some stats that shed some light on the answer to that question:
$351.5 billion is the projected amount companies will spent on search advertising globally in 2025.
$100–$10,000 is the average monthly cost of Google Ads for SMBs.
$501–$3,000 per month is how much businesses typically pay for PPC services from an agency.
$0.11–$0.50 is the average cost per click (CPC) for the Google Search Network.
$6–$30 is the average cost per lead (CPL) for Google Local Services ads.
Google Shopping Ads stats
One of the most successful types of Google ads is Google Shopping Ads. Shopping ads don’t just consist of text, but also include images of products, as well as info like pricing. Here are some stats about this type of ad:
Google Shopping Ads drive over 75% of all retail search ad spend in the United States.
85% of clicks on all Google Ads campaigns come from Google Shopping Ads.
The average conversion rate of Google Shopping Ads is over 1.91%.
The average CTR of Google Shopping Ads is around 0.86%.
To close out our list of Google Ads statistics, here are a few stats that focus on ad publishers (that is, the sites that show display ads) and the way revenue is distributed between them and Google:
Go beyond Google Ads statistics and start building your first Google ad
You can read everything about Google Ads, from reviewing its starter guide to browsing its statistics, but the best experience comes from actually using the platform. If you need help launching your first campaign, contact WebFX. We’re among the industry leaders in PPC advertising.
With more than 650 successful pay-per-click campaigns managed, as well as more than $10 billion generated in revenue for our clients, we’re a top choice for small-to-midsized businesses looking to do more with digital advertising.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.