How to Make a Mobile-Friendly Website

Today, more than half of the world's Internet traffic comes from mobile devices. As smartphone and tablet use grows by the hour, so does the number of people who require a mobile-friendly website.

If your company doesn't have a site compatible with mobile devices, it's likely that you're losing a high number of potential customers.

Fortunately, there's a solution. By updating or building a mobile website, you can capture all of the customers and leads that you otherwise would've lost to your competitors. But what are your options for creating a mobile website?

If you have the knowledge and the manpower to create your own mobile site, that's always a great option - and you'll save money in doing so. However, it takes a specific skill set to be able to create a functioning mobile site that will attract and convert visitors. For that reason, hiring an agency that designs mobile websites is most likely your best bet.

Of course you'll pay for the service and the website, but the result will be a clean, organized mobile website that reflects your brand, and attracts and converts customers.

We'll outline all of your options on this page so you'll be able to decide what's best for your company. If you want to get to the good stuff and have WebFX design your mobile site for you, click the button below to get a free quote for a mobile website!

Get a quote for your mobile website design.

Did we mention that the quote is free?

Video: How to choose your mobile web designer

William Craig, president of WebFX, delves into how you can choose a web design partner that'll give you a high-quality mobile website.

It can be overwhelming to choose the perfect web designer for your company - especially when there are so many options available. However, there are a few things you should consider to make the choice a little easier. In order to make the right selection, you'll need to know:

  • Your budget
  • Your website goals
  • Your company goals
  • Your industry
  • How all of them work together

Most of these factors make sense. You need to know how much money you have to spend, what you want to achieve online, and how you want your business to grow. But why is it important to know your industry?

The truth is, mobile web design helps some industries more than others, and it's important to know and understand the potential ROI of a mobile site before investing in one for your business.

In order to determine the benefits of a mobile site for your industry, it's so crucial to understand how it's represented online.

For example, if you're in an industry where your competitors haven't updated their websites since 1998, mobile web design will be a miracle for your site in terms of Google search results and user-friendliness.

But if you're one of the last companies in your industry to get a mobile website, you may notice lower returns. But that's not a bad thing - you'll still earn a great ROI from investing in a mobile website.

It simply comes down to how much of an ROI you'll earn. No matter what, launching a mobile website will always get your business some level of ROI.

Mobile website pricing and packages

At WebFX, we have an award-winning team of web designers that strive to give our clients the absolute best results. We've even won numerous awards for our accomplishments. Those awards translate to high-quality websites, improved website traffic, and more customers for our clients — all of which can help any business grow.

Are you ready to take your business to the next level?

Check out our mobile web design packages below!

Enhanced w/ SEO
Design and build of mobile pages
Design / branding consistent with existing website
Automatic resizing and adjustment
Install / code provided to redirect mobile visitors
Click to email function
Click to call function
Ability to turn mobile site on/off
Location map
Addition of YouTube video (if applicable)
Addition of Google Analytics visitor tracking
Development of mobile sitemap
Setup of web form  
SEO for mobile    
Call tracking number for monthly ROI tracking Additional $200/mo. Additional $200/mo. Additional $200/mo.
Custom programming Call for quote Call for quote Call for quote
Database integration Call for quote Call for quote Call for quote
Initial Investment: $1,400 $2,200 $2,800

Mobile websites in a nutshell

We understand you're swamped with running your business or organizing a marketing department.

If you want the fast details on mobile web design, check out the slideshow below.

Why are mobile websites important?

Without a mobile website, you stand to lose more than half of your potential customers online. In a nutshell, that means you're earning 50% of what you should be earning every day, every month, and every year.

More than ever, shoppers are turning to their mobile devices to surf the web and to make transactions. In fact, in 2014, $350 billion was spent on mobile ecommerce, and that number has only continued to rise. By 2020, the mobile ecommerce amount is set to reach $625 billion in spending.

In addition, in 2015, mobile commerce reached 30% of all U.S. e-commerce.

Have we convinced you that a mobile site is crucial yet?

Some of our client Successes

case study Increased
Traffic by
Ocean City NJ paddle boat
case study Increased
Rate by
image of heavy equipment
case study Increased
Generated by
“We measure our success by how much we WOW our clients.”

Bill Craig
WebFX President

Bill Craig
See how we can help you
Grow Your Business
Want to speak with an expert? Call us at 888-601-5359

How does mobile web design work?

Mobile web design lets your website detect the size of the device that someone is using. Then, your website automatically scales to the size of that device's screen.

This lets users easily scroll through your website without having to zoom in on text or tap at tiny text links, which is definitely a reason for users to navigate away from your website and find one that responds well to their tiny screen.

You could also hear people call this "responsive design," which is essentially the same. But there's a key difference you should know.

Mobile web design gives businesses the option to have a separate, mobile-only website in addition to their current website. A lot of companies that use this format keep their website name the same, but they'll add an "m" before their domain name.

graphic showing the difference between mobile design and responsive design

Responsive design gives you one single website, but it has the ability to adapt to different screen sizes. So whether someone uses a 30" desktop monitor or a 5" smartphone screen, they'll get a great experience on your site. This does not require you to have a second version of your website.

Still, there's no right or wrong answer. Sometimes it makes more sense for a company to use a mobile-only site, and sometimes it makes more sense to use a responsive one.

While we can't give you a recommendation right now, we're always happy to hear your thoughts on your business's site. We can help you figure out the best solution for your site with one conversation!

There's more to mobile web design than just screen sizes, though. You also have to consider load times.

Reducing website load time

One of the most challenging parts of mobile web design is making your website load quickly on every possible device.

This is important since it only takes half a second of loading for someone to leave your site and go to a competitor. In fact, 47% of consumers expect a web page to load in 2 seconds or less.

In order to ensure that your site loads quickly, you'll have to make sure that you reduce your image sizes, streamline your HTML code, and perform a number of other optimization tasks.

pull quote

None of this is difficult - but it can be time consuming if you've never dealt with these elements before.

However, the payoff is huge. Google ranks fast-loading sites high in search results. It also uses mobile-compatibility as a ranking signal for your site. So when you have a mobile website that loads quickly, you can be sure you're ranking well in Google search results.

Those rankings may not happen overnight, but your users will notice right away. After all, there's a huge difference between a site that takes 10 seconds to load and one that loads instantly.

One of the most extreme ways to reduce load time on your mobile site is to use accelerated mobile pages, or AMP. This is a simplified coding language that helps Google read, understand, and recommend your pages more easily.

AMP also helps pages load instantly on mobile devices.

Still, this doesn't cover all of the important qualities of a mobile website.

Other considerations for mobile websites

The success of mobile websites also relies on these key factors:

  • Finger compatibility. Can someone tap all the links on your site?
  • Vertical scrolling. Can someone use their thumb to read all of a page?
  • Top-loaded pages. Is your most important information at the top of each page?
  • Extra graphics. Can you remove any unnecessary images or videos?
  • Large form fields. Can someone tap a form field with their thumb?
  • Minimal form requirements. Do you absolutely need all of the information you require in form fields?
  • Modern code. Are you using HTML5 code?

Now, let's check out a few examples of mobile web design and compare them to desktop websites.

Examples of mobile web design


Youtube Desktop Version
Youtube Mobile Version


CNN Desktop Version
CNN Mobile Version

Clarity Way

Clarity Way Desktop Version
Clarity Way Mobile Version

Yuma Dental

Yuma Dental Desktop Version
Yuma Dental Mobile Version

Are you ready to go mobile?

Now that you've had a crash course in mobile web design, it's time to put your knowledge in action!

WebFX is here to give you the support you need. Our award-winning team of designers, marketers, and developers will make a website for your business that'll help you stand out against your competitors.

All you have to do is contact us!

Get Your Mobile Website!

Ready to go mobile with your website? Call 888.449.3239 or contact us online today to get started!