If you’re seeking professional web design services for your law firm, you want nothing less than the best.
Running a law firm is no small feat, and you need a designer that understands the many nuances and complexities of the legal field. In order to be effective, they need to take the time to craft a truly custom web presence for your firm.
Because the web design industry is so saturated with freelancers and agencies, it can be difficult to determine exactly which designer is the best fit for you and your firm.
In this article, we outline some general guidelines for vetting potential web designers, so you can get the high quality web design work that your law firm deserves. Feel free to give us a call at 888-601-5359 or contact us online to learn more about our award-winning web design services.
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1. Ask for a portfolio
When you’re considering potential web design agencies, a stellar portfolio is the number one indicator of high quality work.
A web designer’s entire reputation is based on their ability to make something that will look attractive and inviting to the public. It only stands to reason that any designer capable of doing so will want to show off past results.
When looking at portfolios, pay attention to the style of the work. It’s important that you find a designer capable of creating something in line with the tone of your law firm, so keep shopping around until you see a portfolio that demonstrates a suitable style.
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2. Ask for references
While a portfolio is proof of high quality results, you want to make sure your prospective designer is easy to work with as well.
Great design agencies should be proud of their history with clients, and are usually more than happy to send over a list of references for you to get in touch with.
Ideally, you want to speak with other law firms that have also used this particular designer. They’ll be able to tell you whether the designer has a decent grasp on designing for a law firm, and how knowledgeable they are of your industry in general.
3. Have a list of desired design elements
It’s important to know what you want when searching for proper web design work. If you’re not quite sure what works and what doesn’t, we’ve outlined some general elements of successful law websites below:
Responsive design means that your website is viewable and usable on mobile devices. This is essentially a requirement if you want to remain competitive online in 2016.
Responsive design should be a standard for any web designers worth their salt, but it’s still worth asking about early on.
Historically, law firms are very referral-based businesses. If you do good work, people will talk about it and recommend your services to others.
Testimonials work similarly. If you’ve helped clients successfully in the past, featuring those testimonials prominently on your website acts as a sort of social proof. Potential clients will be more inclined to trust you and eventually hire your firm over competing firms.
Maintaining a quality blog is one of the best ways to drive online growth and attract potential clients. While your designer won’t have much to do with the content of the blog, it’s important that the layout of your blog is intuitive and consistent with the rest of your website.
While these are only three of many design elements that comprise a successful law firm website, they’re excellent starting points to discuss when vetting potential designers to partner with.
As a rule of thumb, there is no such thing as “one size fits all” design work. Any agency that tries to sell you a pre-packaged design and won’t discuss custom elements or features is not worth your time.
4. Ask questions
Asking questions is a great way of vetting potential design partners.
Always ask “why?” following recommendations from the designer, and always ask for clarification if you’re not familiar with certain terminology or with a certain process.
Experienced designers will be happy to sit down and discuss the ins and outs of design work with you, as they understand how important it is for law firm leadership to understand the “what” and the “why” behind web design.
Avoid agencies that get flustered or refuse to talk specifics until after you’ve signed something.
Are you seeking professional web design service for your law firm?
Web design is extremely important to the continued online success of your law firm. You want to get the designer selection process right the first time around, and the guidelines above can help you do so.
At WebFX, we’re a full-service digital marketing agency with an experienced design team. If you’re in the process of selecting a designer for your firm, we’d love to talk to you.
Our expert team of web designers has years of experience creating customized websites for law firms across the country, and we can do the same for you.
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