Choosing a daycare to offer care and support, while also providing an educational environment for their children can be an overwhelming for parents. And because they’re entrusting you with the safety and overall well-being of their child, families have high standards.
Many times, your website is a family’s first impression of your daycare. It’s also their first interaction with you. That’s why it’s so important to have a strong online presence through your website design. You want to establish an immediate connection in order to provide a meaningful experience to parents.
If you want to show parents that your daycare can meet their children’s needs, you need to provide information for them online. Your site should show them exactly what you have to offer, and give compelling evidence as to why they should select you over competitors for their child’s care.
So how can you do that? It depends on your daycare. On this page, we’ll discuss web design and the different approaches you can take.
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Daycare is the first educational experience for kids, as most daycares offer care for children infant aged through preschool. Your daycare needs to be a positive environment, and it also needs to ease a few parental concerns.
Here’s what you should focus on:
Here’s how your website can address these concerns:
Certainly, a well-created daycare site will contain many other features, such as videos, a calendar of events, teacher profiles, etc. However, the items above are a solid starting point to set your daycare apart from another.
There are also some general, but crucial web design tips that you should implement for your daycare. Consider each of these design standards as you refresh or design your website.
An increasing number of people use their smartphones and tablets for all of their Internet activity. And searching for a daycare is no exception. Parents with young children are often on-the-go, which makes it highly likely that their search for a daycare it will be on their phone.
If your daycare isn’t optimized for mobile devices and smaller screens, you could be sending parents straight into the arms of another daycare. The more that visitors have to scroll to view and read the content on your website, the longer it takes for pages to load, and the more images that are cut off, the more likely parents are to return to the search results and view a competitor’s website instead.
You can keep this from happening by creating a responsive design for your website. Responsive design involves the organization of your website’s design elements in a way that allows your site to automatically load properly on all devices, regardless of size. Having a responsive design means all the information and images on your website will be the same and you can reduce your website’s bounce rate.
Finding a daycare to entrust their child with is already a stressful process for some parents. The last thing you want to do is leave them frustrated trying to find information on your website. If they have to click through multiple pages before coming to the information they’re searching for, you need to simplify your website’s navigation.
Consider condensing information into a sub-menu for a more organized and clean feel. Make the main tabs the important, over-arching information, such as educators, classrooms, curriculum, parent resources, etc. If there is additional information you’d like to link to, but it holds less significance, you can put it in the footer of your site.
Parents with young, active children don’t have time to sit and stare at your website while it loads. When your website is slow, you risk losing money. If your website takes more than a few seconds to load, parents will leave your site and you’ll lose potential clients.
One way to increase site speed is by removing or compressing images on your homepage. You can also eliminate graphical elements that are part of your navigation with a redesign.
Your contact information, as well as other important information, should be easy to locate. For example, your daycare may want to make your phone number easy to access, as well as the information for scheduling a tour.
Avoid putting this pertinent information in places like the footer where people will not immediately see it. You should also be conscious of the font size and color. Be sure and increase the font size of your phone number as well the color so that it stands out against the rest of your site content.
The easier and more convenient you make it for parents to call you or schedule a tour, the more likely they’ll be to do so.
There are so many ways details involved in web design for daycares that it can be overwhelming. You want to stand out from competitors, as well as communicate to parents that you’re the right daycare for their children.
As a leading web design agency, WebFX has driven over $700m in sales and more than 3m leads for clients. With a team of more than 150+ experts, we possess the necessary knowledge and tools to help you reach your goals for your daycare’s website design.
Contact us today to speak with one of our design experts and find out how we can help!