Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
SEM Management Services: Capture More Revenue With SEM
WebFX is an industry-leading search engine marketing (SEM) agency that can help improve your business’s success online. If you want to increase visibility, traffic, sales, or all the above, our search engine marketing services can help you grow and thrive in your market.
What do WebFX’s SEM management services include?
At WebFX, we offer professional search engine marketing services for small-to-midsized businesses (SMBs) that enable you to increase revenue for your company that skyrockets your online growth. Learn more about what our Google Premier Partner agency can offer your business below!
- Dedicated account representative
- Custom SEM strategy
- Proactive ad monitoring and management
- Performance analytics and reporting
- Landing page optimization
- And more!
Dedicated account representative
Dedicated account representative
One of the great things about investing in SEM management services is that WebFX will handle the work of your campaigns. When you partner with WebFX, you’ll get:
- A dedicated account representative as your point of contact for campaigns
- A team of dedicated experts who’ll handle the execution of your campaigns
- Monthly reports on campaign performance
- Guidance on actionable next steps to maximize campaign results
Custom SEM strategy
Custom SEM strategy
At WebFX, we don’t believe in using cookie-cutter strategies. For every client we work with, we create custom strategies tailored to their unique needs, and we’ll do the same for your business.
When you first partner with us, we’ll take the time to consider your audience, industry, and company needs to create an SEM strategy tailored directly to you. We’ll then continue to optimize that strategy going forward to ensure that it maximizes your success.
Proactive ad monitoring and management
Proactive ad monitoring and management
When WebFX takes the reins on your SEM campaigns, we won’t just throw a few ads into Google search results and call it a day. We’ll do the following:
- Our team of dedicated ad experts will develop various ad campaigns optimized for your target audience.
- We’ll first get your feedback on the decisions we make before implementing them.
- Your assigned team will continuously monitor your ads after we launch them.
- The ad experts will develop new ads and optimize existing ones based on the results we see.
That means your ad campaigns will continue to get upgraded over time, driving better and better results.
Performance analytics and reporting
Performance analytics and reporting
With us, you’ll receive transparent reporting and detailed updates about the performance of your SEM ad campaigns. You’ll have access to insights from our platform, RevenueCloudFX, which:
- Monitors campaign performance
- Tracks key metrics like ROI and acquired leads
- Enables you to enhance your strategies with data-informed decision-making
- Provides advanced audience insights that refine ad targeting
Landing page optimization
Landing page optimization
A great SEM strategy is incomplete without a stellar landing page to link back to.
To help ensure your target audience contacts you after visiting your landing page, we create compelling ad copy that drives conversions. Your landing page will be:
- Clear, strong, and concise
- Professional and consistent with your brand
- Crafted to speak to the needs and desires of your ideal audience
And more!
And more!
Learn more about what our SEM management services include in this video:
Powerful Data Activation for PPC
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Explore SEM service plans
Lite Plan
$650 / month
-
$100 – $5,000/month ad spend (paid to networks) -
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
-
$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
Display ad creative sets
-
15-second CTV commercial
Your search for SEM management services ends here
In the past five years, we’ve driven over $10 billion in revenue and managed over 24 million leads for our clients. As a results-driven search engine marketing firm, we know how to create ads that outperform competitors and attract more qualified leads. Enjoy the unique perks of partnering with WebFX.
Get transparent SEM pricing
You can peruse all our pricing and packages online. This gives you the freedom to decide if we fit your business’s needs without any hassle or time wasted. See our SEM deliverables and pricing chart further down the page!
Save time on SEM activities
We handle the day-to-day aspects of your marketing and optimize your campaigns while you focus on managing your SMB. You reap all the benefits of SEM without having to lift a finger.
Receive transparent communication
You’ll receive detailed updates from our team about how your campaigns are doing and the results they drive. You can contact your dedicated account representative to address questions, voice concerns, and share ideas.
Work with a full-service agency
Do you have other digital marketing strategies that need improvement? WebFX is a full-service agency that offers a wide array of digital marketing services, from SEO to email marketing to AI search optimization.
Run campaigns backed by decades of experience
We have over 29 years of experience optimizing digital campaigns. You can rest assured that your dedicated team is made up of carefully selected, top-rated talent. That includes a conversion rate optimizer, SEO content strategist, and digital PR, among other experts.
Drive real results
At WebFX, we’re no strangers to driving results. We combine our knowledge of your business and industry with insights from cutting-edge technology to build a strategy that increases your visibility and drives more qualified traffic to your site.
Pricing custom to you.
Starting at $650 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with our search engine marketing agency
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why work with a SEM agency?
When it comes to SEM management, you have two options: Do it yourself or hire an outside marketing company. If you’re unsure if hiring a company is right for you, here are a few reasons you’ll want to opt to hand it to a professional search engine marketing management company.
- You don’t need to spend time learning SEM
- You get everything you need
- You work with experts
- You may pay less than for in-house SEM
You don’t need to spend time learning SEM
You don’t need to spend time learning SEM
Time is valuable. Before you spend time launching and managing your campaigns, you have to learn how to establish your strategies. It can take you hours upon hours of work, trying to learn every last detail about how to run an SEM campaign. When you have a business to run, you don’t have that kind of time.
By outsourcing your SEM campaign to a search engine marketing management company, you save time. You get a team of professionals who already know SEM working on your campaign to help you drive results. You don’t need to add more to-dos to your list and can focus on more critical business matters.
You get everything you need
You get everything you need
Search engine marketing companies can offer people, tools, and time to help you with your campaigns. Whether you want to revamp ad copy, create a custom landing page, or find new keywords, your SEM company can help you manage all aspects of your ad campaigns.
You work with experts
You work with experts
One of the most significant benefits of investing in SEM management services from a marketing company is getting access to experts. Instead of learning SEM on your own, you can have people working on your paid ad campaigns that have been doing it for years.
SEM management companies work on paid ad campaigns day in and out, so they know what works and what doesn’t. They can apply their expertise to any campaign to ensure it drives the best results for your company.
You may pay less than for in-house SEM
You may pay less than for in-house SEM
Another reason to partner with a professional agency is that it can be a lot more affordable than doing it all in-house. In-house SEM requires you to spend money hiring new workers, training them on SEM, and investing in the right tools for the job.
But with an agency, none of that is the case. An agency already has all the experts, tools, and training needed to do the job. That can make it a lot cheaper than paying for all of those things on your own.
Of course, the exact pricing all depends on your business and the agency you partner with, so this can vary. On a general level, though, it’s common for in-house SEM to cost a lot more.
FAQs about SEM services
What are SEM management services?
SEM management services are a type of digital advertising service that uses paid strategies, like pay-per-click, remarketing, and geofencing to improve your online visibility, leads, and sales. In some cases, SEM will include unpaid strategies like search engine optimization.
How much do SEM services cost?
Prices for SEM services range from $301 to $10,000 per month. How much your business pays will depend on several factors, including your search engine marketing agency, your monthly ad spend, and your strategy’s aggressiveness. For the most accurate SEM pricing, request a custom quote.
What do SEM agencies do?
SEM agencies help companies manage their SEM campaigns. They offer services like remarketing, geofencing, and paid search advertising. A good SEM services company will handle the workload of your campaigns for you while still letting you call the shots.
If you’re struggling to manage your SEM on your own, partnering with an agency could be a smart move.
What key SEM management services does WebFX offer?
1. Pay-per-click audit services
Want to get a fresh look at your current PPC campaign? With our free PPC audit, our experienced team can take a look at your current ad strategy and find ways to improve your performance.
2. Remarketing advertising services
Want to draw interested prospects back to your business? With our remarketing advertising services, we can help you bring back website visitors to get them to reconsider your product or service.
Leverage location to target users in your target audience with this PPC service that helps drive store traffic, phone calls, and purchases.
Generate custom remarketing audiences using geofences to target conferences, competitor locations, and more.
Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with a custom social media advertising strategy.
Why do businesses use SEM management services?
There are several reasons businesses use SEM services, including:
1. It’s cost-effective
Avoid wasting marketing dollars with expensive traditional marketing methods. With SEM, you get more from your budget. You can control how much you spend by refining your targeting to people closest to your ideal customer.
Plus, you only pay when someone clicks on your ad, meaning you only pay for prospects most interested in what you offer.
2. It’s easy to track
One of SEM’s biggest benefits is that it’s easy for you to keep track of your campaigns. With PPC, you can efficiently track your ad campaigns to see what’s working and not working.
With these fast results, you can quickly make changes to your ad campaigns to improve their performance and drive better results.
3. It delivers fast results
With some marketing strategies, like SEO, you must wait to see their effectiveness. But if you want to use strategies that provide immediate results, enter SEM.
With SEM management, you can see how your paid ads perform from the moment you launch them. You can see who’s seeing them, clicking on them, and what keywords drive the best results. SEM makes it easy for you to track your ads from the moment they launch and see their effectiveness.
“SEM management helps increase your visibility in the search results to drive more quality traffic and leads to your site.”
Expert insights from
4. It gives you a competitive advantage
SEM is especially helpful for small businesses competing with larger brands. Targeting specific keywords and audiences with paid ads allows you to stand out among your competitors.
View all deliverables in our SEM management service offerings
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by RevenueCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
