Online Advertising Costs: How Much Does It Cost to Advertise Online?

Google, Bing, and other search engines allow you to create and run ads that show beside or above the regular search results for specific keywords. These ads operate on a pay-per-click (PPC) system, meaning that you pay every time someone clicks on your ad.

They also operate on a bidding system, meaning that in order for your ad to display, you have to be willing to pay more than your competitors for clicks. Depending on the level of competition within your industry, your online advertisement rate, called cost per click (CPC), can be anywhere from a few cents to a few hundred dollars.

That being said, the average CPC is $0.01 – $1 per click. The average business spends between $100 and $100,000 monthly on PPC.

🎥Video: Google Ads cost overview

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram allow you to create free accounts and engage with customers. This can be effective on its own, but the paid advertising options available on each can help you get even more out of your social media strategy.

On average, businesses spend $1000 – $25,000 per year on social media advertising.

Most social media platforms have online advertising models that work similarly to Google Ads by charging per click on your ads. Check out average CPCs by social media platform below:

• Instagram: $0.01 – $0.25
• Facebook: $0.26 – $0.50
• LinkedIn: $2.00 – $3.00
• Pinterest: $0.01 – $0.10
• Twitter: $0.26 – $0.50

🎥Video: Social media marketing cost overview

SEO is the process of improving the pages on your website so that they rank higher in search engine results for relevant terms. The better optimized your site, the more interested visitors and potential customers you’ll attract.

Unless you have prior experience with SEO, a successful strategy requires hiring an experienced agency. The cost is typically a monthly rate, and most often runs between $2500 – $7500 per month.

Although it’s one of the oldest forms of Internet marketing, email still has one of the highest ROIs of any online channel. However, the amount you invest in it depends on the platform you choose, as well as who creates the content for your emails.

Even if you choose to write and send the emails yourself, you’ll most likely need to use an email platform in order to reach all of your customers. Depending on how many subscribers you have, this can cost anywhere from $751 – $1,000 per month.

However, you can also hire an Internet marketing agency to manage your email marketing for you. This service typically includes strategy development, content creation, and sending and tracking emails. Managed email marketing services may cost between $51 – $1,000 per month.

If your company’s website has a regularly updated blog, you’re already engaging in content marketing to a certain extent. This strategy simply refers to the creation and promotion of original content, with the goal of informing readers and reaching new potential customers.

You can create content yourself to reduce your costs. However, working with a professional content marketing agency will save you time and may produce better results due to the expertise of the agency. Content marketing services include strategy development and planning, creating, distributing, tracking, and promoting content. For SMBs, content marketing services typically cost $5,001 – $10,000 per month.