As the Internet becomes a critical stepping point in the buyers’ journey, contractor marketing becomes an essential investment. You need to develop a digital marketing campaign if you want to reach leads online.
If you’re looking for marketing ideas for contractors to help you get started, keep reading to learn about 16 contractor marketing ideas. Or, contact us online or call us today at 888-601-5359 if you need help creating a marketing campaign for your construction business.
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1. Create a modern and updated website
Your website’s the heart of your digital marketing plan. When you run an online marketing campaign, you drive people to your site. It’s essential that you have a great website so you can keep these leads on your page longer.
This top contractor marketing idea focuses on updating and modernizing your website. People will judge your business based on your website’s appearance. If you want to make a positive first impression with your audience, you must invest in your website’s design.
You want to choose colors that reflect your business. Color choice is important because it helps you build brand recognition with your audience. Your audience will associate your color scheme with your business, which helps generate better brand recognition.
On that note, be consistent with your design choices. Use the same font styles, same style of images, and same colors on your site. Consistency is key for building brand recognition.
Takeaway: By investing in your website’s design, you’ll create a better website for your audience and keep them on your page longer.
2. Drive valuable traffic to your site through search engine optimization (SEO)
Google fields over 1.2 trillion searches every year.
People are constantly conducting searches every day, looking for information, businesses, and products. People are searching for a construction business like yours, so it’s crucial that you optimize your listing to appear in front of these potential buyers.
To start optimizing your site to appear higher in the search results, you must invest in search engine optimization (SEO). SEO is the process of improving your website’s ranking to appear higher in search results, which helps you reach more relevant leads.
If you want to appear in search results related to your industry, products, and services, start by choosing the right keywords. Keyword selection is an important part of SEO because it influences which search results feature your website.
When you conduct keyword research, focus on long-tail keywords. These are keywords like “contractors in Harrisburg, PA,” “commercial flooring contractors,” or “construction companies in Harrisburg, PA.”
Your keywords help your website appear in relevant search results. If you want to display in the right search results, you must choose relevant keywords that help you appear in those results. A flooring contractor, for example, wouldn’t target keywords related to roofing contractors.
There are other optimizations you can do to help improve your site’s ranking. You can improve page speed, user design, and navigation, for example. All these factors contribute to a positive user experience, which helps keep leads on your page longer.
When leads spend more time on your page, it sends a positive signal to Google that your page is relevant. You’ll improve your page’s ranking because Google will believe that your page is relevant to the results and should be seen by more people.
Takeaway: SEO is a crucial part of Internet marketing for contractors. This strategy will help you improve traffic on your website and obtain more valuable leads looking to hire a contractor.
3. Claim your Google My Business listing
When users conduct searches for local businesses, Google compiles a list of local companies that fit that user’s search. These results appear in a box, known as the local SEO 3-pack.
It’s a list of three businesses that fit the user’s search query best, based on their search and proximity to the company’s location.
Once you claim your listing, fill out all the information. This includes your contact information, photos, and address.
By completing your listing, you’ll attract more leads to your page.
People will find all the information they need in your Google My Business profile, which will make them more likely to interact with your listing. They can also visit your website for more information if they want.
Claiming your Google My Business listing is one of the best marketing ideas for contractors, especially when you’re looking to drive local traffic to your construction business. For the best results, make sure to optimize your Google My Business profile for search and users.
Takeaway: If you want to reach local leads for your business, claim and optimize your Google My Business listing to help you appear in more local searches.
4. Obtain new leads through pay-per-click (PPC) ads
If you want to obtain new, high-value construction leads, invest in pay-per-click (PPC) advertising. PPC is an excellent contractor advertising idea because it allows you to reach users that are more likely to convert and become leads.
In fact, users that click on ads are 50 percent more likely to convert than organic users.
To start using PPC, choose the right keywords. Similar to SEO, stay focused on long-tail keywords. Not only will they drive better traffic, but they will help you keep your cost-per-click (CPC) low.
Once you have your keywords selected, bid for your ad’s placement. You’ll set your maximum bid (or CPC), which is the amount you’re willing to pay each time someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement.
It’s better to have a high-quality score than a high maximum bid. Google cares about providing the most relevant search results for searchers. That’s why you can’t buy your way into a good ad position.
Once you have your ad set up, you can start benefiting from this contractor advertising idea. Just launch your campaign to start reaching more construction leads.
When you’re looking for construction marketing ideas, you’ll find that PPC is one of the most effective methods for helping you obtain leads. With PPC ads, you can reach more valuable leads interested in your business.
Takeaway: If you want to reach leads more likely to convert, invest in PPC ads to help you drive those leads to your business.
5. Connect with your leads through social media marketing
Social media is one of the best advertising and marketing methods for contractors. This is one of the few methods that allow you to connect with your audience directly. By investing in social media marketing, you can deliver content to your audience and interact with them.
To start using social media for contractor marketing, choose your social platforms. There are many popular platforms you can use, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll want to use networks that your audience frequents the most to ensure you reach them.
Once you choose your platform, you can start posting content. The platform will determine the type of content you can post. Some platforms allow for a variety of content, while others focus on specific types of content, like photos or videos.
Aside from organic posts, you can also run paid social ads. Each platform has its own paid form of advertisement. You’ll need to investigate the social media network to see what types of advertisements you can run.
Takeaway: By utilizing social media, you’ll be able to reach more valuable leads for your business. You can better connect with your audience and provide them with valuable content that interests them.
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6. Nurture contractor leads to conversion with email marketing
If you’re looking for construction marketing ideas, email marketing is a great option for your business. This strategy helps you nurture leads towards conversion. In fact, for every $1 spent, you have the potential to earn $44 in return!
To start using email marketing, you must obtain a list of subscribers. The best way to do this is through your website. You can create an email sign up bar to help you obtain organic emails, for example, or you can offer an exclusive guide.
You don’t want to buy email addresses.
While it may seem like a quick solution, it won’t generate results for your business. You may only have a few people interested in a contractor, while the rest of the “subscribers” will either block your emails, mark them as spam, or ignore them.
Stick to organically obtaining email subscribers for the best results and highest lead quality with this general contractor marketing idea.
Once you have a list of subscribers, you can start sending them valuable content. You can send them promotions, industry information, and special deals to entice them to engage. It’s a great way to engage with your audience.
You can tailor your emails to specific subscribers, too. By personalizing the email experience, your audience will only see information important to them. They’ll have a better experience with your business, which can move them towards choosing your contract business.
Takeaway: By investing in email marketing, you’ll engage leads interested in your business. It’s a great contractor marketing idea to help grow your company, as well as build brand awareness.
7. Share your contractor knowledge with content marketing
Content marketing is a crucial part of Internet marketing for contractors because it is an integral part of other strategies. It helps improve SEO, provides you with content to post on social media, and gives you something to link to in your emails, for example.
That’s why it’s a crucial strategy for helping your business build its client base.
To start using content marketing, you need to come up with topics. You can use keywords to help you discover topics that matter to your audience, as well as rank in relevant search results.
Next, you’ll want to choose the format. You can create blog posts, videos, infographics, and ebooks to provide your audience with valuable knowledge. You’ll want to use a variety of formats to keep your content interesting and engaging for your audience.
When you create content, focus on the value it provides for your readers. Content is meant to give your audience the answers they need. To ensure you drive valuable traffic, focus on writing about topics related to your industry.
Once people read your content, they’ll get to know your business. They’ll become familiar with your brand as they browse your contractor website. While they may not hire you immediately, they will remember your business when they need you.
By investing in content marketing as a part of your contractor marketing plan, you’ll attract more valuable traffic to your page. It’s a great way to engage your audience and get them to your website.
Content marketing is a valuable marketing idea for contractors because it helps grow your business in more ways than one. If you want to have an effective Internet marketing strategy, you must invest in content marketing.
Takeaway: Content marketing is a valuable method for helping you share your knowledge with your audience, as well as establish your business as an authority in your field.
8. Use marketing tools to manage your digital marketing campaigns better
When you’re running multiple campaigns, it’s challenging to keep track of everything. If you’re looking for marketing ideas for contractors that save time, marketing tools are your company’s answer.
Marketing tools help you keep campaigns organized. There are dozens of tools available to help you with different campaigns. Let’s take a look at a few of them:
- MyEmailFX: MyEmailFX allows you to create, send, and manage all your emails in your marketing campaign.
- Buffer: This social media tool makes it easy for you to schedule and monitor social media posts, plus get alerts when users interact with your content.
- MarketingCloudFX: This all-in-one tool makes it easy for you to handle the different aspects of your campaign, including personalizing campaigns, monitoring results, and learning more about your target audience.
- Canva: Canva is a great tool for helping you build graphics for your site. You can create images for social media and email, as well as infographics for your site.
There are dozens of social media management tools, marketing management tools, and content marketing tools that will help you manage your campaign. It’s a great way to help you stay organized with your campaign to drive the most effective results.
If you don’t want to manage multiple marketing tools, our team of over 200 experts at WebFX can help. We have over 20 years of experience creating digital marketing campaigns that drive results.
Our team will help you manage a cohesive campaign all in one place.
Takeaway: If you want to create campaigns that are more efficient and effective, utilize marketing tools to help you keep your campaigns organized.
9. Manage reviews for your construction business
Review management is a crucial part of being successful online. People constantly turn to reviews to see how others experience a business. It’s important that you manage your reviews to ensure that new leads choose your business.
You’re going to have a mix of positive and negative reviews. Having negative reviews isn’t the end because people expect to see negative reviews. The important part is that you handle negative reviews.
Whenever you get reviews, leave comments. Thank people for their positive comments. Address problems in negative reviews.
People want to know that they are more than another client to your construction business. They want to feel valued. Acknowledging their experience or problems is a strong step towards showing clients that you care.
If you don’t have time to manage reviews, you can invest in review management services. These services will help you better manage reviews so you can keep past and current clients happy while attracting new clients.
Takeaway: If you want to continue building your business in a positive light, invest in review management to help you regulate reviews for your business.
10. Use analytics to monitor your campaigns’ success
As you look at marketing ideas for contractors, you’ll come across many valuable ideas that can help your business grow. When implementing all your new marketing ideas, you’ll want to take ownership of another great contractor marketing idea: monitor your campaigns through analytics.
Each digital marketing method offers its own data that you can monitor to see the effectiveness of your campaign. Depending on the type of campaign, you’ll have a few metrics you can monitor to see the success of your campaign.
You can see metrics such as impressions, clickthrough rate, dwell time, and conversions. You can monitor these different data points to see how your campaign performs.
Tracking your analytics provides you with insight into the success of your campaign. You’ll see which parts of your campaign are working and which ones need improvement. It’s a great opportunity for you to learn about your campaigns and how you can make them better.
By monitoring your campaign data, you’ll spend your money wisely. You’ll create more efficient campaigns, which will help you drive better results for your business. It’s one of the best marketing ideas for contractors because it improves all your digital marketing strategies.
Takeaway: If you want to ensure your company is driving valuable results with your marketing campaign, monitor your analytics to see where your campaign succeeds or falls short.
11. Use account-based marketing to target important leads
If you’re looking for one of the most practical marketing ideas for contractors, account-based marketing is this answer. When you utilize this contractor marketing idea, you focus on targeting specific companies that you want to be conversions for your business. All of your marketing resources go towards helping you develop a campaign to attract specific accounts.
Account-based marketing allows you to stay more focused on certain accounts. Instead of using blanket messages to try and get clients, you focus on creating a personalized marketing campaign to reach specific clients.
This method makes it easy to track your campaign’s performance. Since you’re focusing on a few specific accounts, it’s easier to read and understand your campaign’s performance.
Takeaway: By utilizing account-based marketing services, you tailor your campaign to focus on leads that matter most to your business.
13. Use geofencing advertising to reach leads
Geofencing advertising is a great contractor marketing idea to help you find new leads. When you use geofencing, you set up an invisible “fence.” This fence encompasses a certain area, typically surrounding a building like your business.
Once people enter the fence, they can receive a notification about your contractor business or see a social media ad related to your business. This can get them in the door to your facility or thinking about contacting you.
As a contractor, you’ll want to target areas like trade shows, conferences, and other events where leads attend. It’s a great way to get attendees to think about your business or be exposed to your business for the first time.
Takeaway: Geofencing is a great opportunity for you to target your audience in places where they’re likely to be thinking about contractors.
14. Use video marketing to engage your audience
Video marketing is one of the most powerful methods for engaging your audience and getting them to digest information. These videos are an entertaining way for users to obtain important information. It’s a great opportunity to showcase past work, explain complex topics, and build brand awareness.
When you use general contractor marketing idea, you want to create videos that are informative and helpful for your audience. It’s a great opportunity to share information your audience needs. Your videos can help them digest an abundance of information at one time.
In fact, one minute of video is equal to 8 million words! It’s an efficient way to provide your audience with tons of information while being engaging and interesting.
Takeaway: Video marketing engages your audience and gets them interested in your contracting business.
15. Use website call tracking to help you maximize the impact of your data
When you’re investing in digital marketing, you want to ensure that you’re making the most of your data. If you have many people who call your business to learn more about your services, call tracking is a great way to help you understand where leads come from and log all the data to better understand your audience.
Call tracking allows you to see how your audience finds your business. You can use different phone numbers to track how leads find your business. It allows you to see which pieces of marketing drive your audience to your business.
If you want to make the most of call tracking, use top-notch software that will help you manage it. Software like MarketingCloudFX we allow you to see the lead’s journey to finding your business, call transcripts, and more. You’ll better understand your audience and their journey.
Takeaway: Website call tracking is a valuable way for you to know which pieces of marketing are driving valuable leads for your contractor business.
16. Use recruitment marketing to build a better team
If you’re looking for contractor marketing ideas that help you grow your team, recruitment marketing is a great option. Recruitment marketing is a great way for you to expand your team so you can continue to grow.
When you invest in different marketing tactics, you need the manpower to run your campaigns. You will also need people to help you service all the new clients you’ll obtain through your marketing efforts. Recruitment marketing helps you find the right candidates to grow your business.
Takeaway: If you want to continue to grow your business as you grow your client-base, invest in recruitment marketing to help you find the right candidates.
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Start putting your contractor marketing ideas into action
Marketing your contracting business is crucial for helping you grow online and offline. If you want to reach valuable leads and increase your revenue, you must invest in your digital marketing campaign.
So, go ahead and put your marketing ideas for contractors into action!
If you don’t have the time to dedicate to building a marketing campaign for your construction business, WebFX can help. With over 20 years of experience in digital marketing, we know how to create campaigns that help your business grow. We’ve generated over 4.6 million leads for our clients, so you can count on us to drive valuable results for your business.
Ready to start earning more valuable leads online?
Contact us online to see how we can help your contracting business grow! Or, give us a call at 888-601-5359!
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