How to Get More HVAC Work: 4 Effective Strategies to Earn HVAC Leads
With the right marketing strategies, you can boost your online visibility to attract more customers and revenue for your HVAC company. Learn more about how to get more HVAC work with our top tips below to start generating more HVAC leads!
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Your ability to find HVAC work relies primarily on your digital marketing, but what makes for a good marketing plan? While there are a variety of potential strategies you could use, four of them stand out from the crowd.
Here are four top-notch tips for how to get more HVAC work!
- 1. Search engine optimization (SEO)
- 2. Pay-per-click (PPC) advertising
- 3. Social media marketing
- 4. Email marketing
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the best strategies available for getting HVAC work.
With 93% of all online experiences beginning with a search engine, SEO allows you to rank highly in Google search results for heating and cooling services where people are most likely to see it.
To boost your rankings, you must optimize the content on your website to rank in Google.
Google’s search algorithms rank pages based on various factors, and you need to optimize your content for all of them. If it’s not, your competitors will outrank you.
One of the primary SEO tactics is integrating relevant keywords — terms people search for, like “HVAC technicians” or “HVAC system installation in Dallas, Texas” — into your content. When done properly, it can help you rank for those keywords — but only if you include them in content that satisfies user search intent.
Other SEO tactics include:
- Earning backlinks from reputable, third-party websites
- Setting up and optimizing your Google Business Profile
- Making your site mobile-friendly
- Optimizing your page load speeds
When your content ranks high in relevant search results, it makes users more likely to click on it, improving your traffic and leading to more conversions.
Did you know that WebFX is an industry-leading SEO agency? That’s right! Our SEO strategies help HVAC companies drive qualified traffic to earn more leads and revenue.
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.Read More Clutch Reviews
2. Pay-per-click (PPC) advertising
Another way to market through Google is to launch a pay-per-click (PPC) advertising campaign.
Most often run through Google Ads, PPC ads display above organic Google search results. They look like organic results, except for the “Ad” label in the top corner.
To launch a PPC campaign, you first must select a list of keywords in Google Ads that you want to target. Then you bid on each of those keywords, inputting the maximum amount that you’re willing to pay to display ads for them.
From there, you’ll create your ads and their corresponding landing pages. Each time someone searches for one of the keywords you target, Google will select ads to display from amongst that keyword’s bidders based on two factors:
- Bid amount (how much the company bid)
- Quality score (Google’s assessment of the ad’s overall quality)
The best part is, you only pay for your ads when users click them, making this a cost-effective answer to the question of how to get more HVAC work.
Need help launching PPC ads? Our PPC specialists can help you with every aspect of your PPC campaign, from bidding on keywords that will provide the best return for your company to crafting engaging ad copy to designing landing pages and more.
Questioning the quality of your SMB’s PPC performance?
Get your FREE PPC audit from WebFX today!
3. Social media marketing
Getting HVAC work often requires meeting people where they are, making social media a prime advertising opportunity. The average user spends 28% of their Internet time on social media, so it’s a great place to find a large audience.
To start, you can create an account for your business on the platforms of your choice. From that account, you can post engaging content to draw interest to your company, from infographics about HVAC repair to videos introducing your technicians.
For a more direct advertising option, though, you can also set up a paid ad campaign on your chosen social media platform. The most effective social media ads are in-feed ads, which appear in users’ social media feeds.
However you choose to manage it, social media is a fantastic tool for generating new leads and getting HVAC work. The bigger an audience you build, the more potential customers you have.
Need help growing your social media presence? Our social media experts can help! From helping you launch engaging ads that reach the people searching for your heating and cooling services to posting regular custom content, we can help you do it all!
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
4. Email marketing
A final strategy for how to get more HVAC jobs is to employ an email marketing campaign. With email marketing, you can send marketing content straight to your audience’s inbox. This makes email one of the most personable, and therefore most effective, digital marketing strategies.
Before you can start sending out emails, you first must know who you’re going to send them to. That means creating an email list, which you can do by setting up email capture forms on your website. These forms allow people to submit their email addresses voluntarily.
Email capture forms can appear in a few different ways. You might create one as a popup, while you insert another into the middle of a blog post. However they appear, they should consist of an email submission box accompanied by a call to action (CTA).
Be sure to give people a reason to submit their email, like signing up for special discounts or blog updates. Providing an incentive to make users more likely to sign up.
Once you start building up an email list, you can begin marketing to your subscriber list with content that encourages them to convert. Before long, you’ll have a much easier time figuring out how to get more HVAC work!
At WebFX, we can help you nurture and engage your audience to build loyalty and encourage more purchases for your company through email. Our email marketing services help you expertly segment your email list for peak performance, launch email drip campaigns, craft newsletters, and much more.
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.