2. Pay-per-click (PPC) advertising

Another way to market through Google is to launch a pay-per-click (PPC) advertising campaign.

Most often run through Google Ads, PPC ads display above organic Google search results. They look like organic results, except for the “Ad” label in the top corner.

To launch a PPC campaign, you first must select a list of keywords in Google Ads that you want to target. Then you bid on each of those keywords, inputting the maximum amount that you’re willing to pay to display ads for them.

From there, you’ll create your ads and their corresponding landing pages. Each time someone searches for one of the keywords you target, Google will select ads to display from amongst that keyword’s bidders based on two factors:

• Bid amount (how much the company bid)
• Quality score (Google’s assessment of the ad’s overall quality)

The best part is, you only pay for your ads when users click them, making this a cost-effective answer to the question of how to get more HVAC work.

3. Social media marketing

Getting HVAC work often requires meeting people where they are, making social media a prime advertising opportunity. The average user spends 28% of their Internet time on social media, so it’s a great place to find a large audience.

To start, you can create an account for your business on the platforms of your choice. From that account, you can post engaging content to draw interest to your company, from infographics about HVAC repair to videos introducing your team members.

For a more direct advertising option, though, you can also set up a paid ad campaign on your chosen social media platform. The most effective social media ads are in-feed ads, which appear in users’ social media feeds.

However you choose to manage it, social media is a fantastic tool for generating new leads and getting HVAC work. The bigger an audience you build, the more potential customers you have.

4. Email marketing

A final strategy for how to get more HVAC jobs is to employ an email marketing campaign. With email marketing, you can send marketing content straight to your audience’s inbox. This makes email one of the most personable, and therefore most effective, digital marketing strategies.

Before you can start sending out emails, you first must know who you’re going to send them to. That means creating an email list, which you can do by setting up email capture forms on your website. These forms allow people to submit their email addresses voluntarily.

Email capture forms can appear in a few different ways. You might create one as a popup, while you insert another into the middle of a blog post. However they appear, they should consist of an email submission box accompanied by a call to action (CTA).

Be sure to give people a reason to submit their email, like signing up for special discounts or blog updates. Providing an incentive to make users more likely to sign up.

Once you start building up an email list, you can begin marketing to your subscriber list with content that encourages them to convert. Before long, you’ll have a much easier time figuring out how to get more HVAC work!