Search engine optimization (SEO), is one of the best Internet marketing strategies out there for allowing users to find your resort easily online.
Its many strategies can help your website rank higher in search engine results pages, earn credibility, and increase brand awareness – all earning you more customers.
On this page, we’ll take a look at some top benefits of SEO for resorts and 5 tips to improve your resort’s SEO strategy.
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What is SEO?
SEO is an umbrella term used to describe a number of strategies designed to boost your website’s ranking in search results for keywords and phrases related to your business.
For example, you can include keywords in strategic places on your website like your page titles, meta descriptions, and site content. You can also create custom content that addresses topics that interest potential visitors and streamline your site’s navigation to keep people engaged on your site for longer periods of time.
All of these things, and more, can help your website rank higher in search results and help more people find and contact your resort.
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3 benefits of SEO for resorts
Wondering how SEO can benefit your resort? Here are three of the top benefits of SEO.
1. Improved search rankings
First, SEO boosts your rankings in search results for keywords and phrases related to your resort.
This is extremely important because sites that rank in the top three search results receive more than 50% of clicks. The higher your site ranks in search results, the more people will be able to find and contact your resort. And you’ll also appear more credible the higher you appear.
So if you want to boost your rankings to increase traffic and ultimately revenue, SEO is a great option.
2. More qualified traffic
Because SEO targets people who are already searching for resorts like yours, it ensures that the website traffic you receive is more qualified.
This means that if you have a page on your website that talks about the benefits of staying at a resort rather than a condo, and a customer searches for that phrase – they’ll likely contact your resort since you provide an answer to one of their most detailed questions.
In general, people who find and visit your site will be more likely to contact you and book with your resort, and you’ll avoid wasting money trying to market to people who aren’t interested in what your resort has to offer.
3. Increased awareness
Since SEO helps your website appear higher in search results, it can also increase awareness of your resort.
With SEO, more people will be able to find your resort online, find out about what you offer, and ultimately contact you to schedule a reservation.
People may also be more likely to recommend your resort to friends and family members planning vacations if they like what they about your facility online. The more word of mouth advertising you can get, the better because people are more likely to trust recommendations from friends and family over brand advertisements.
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increase in organic revenue
increase in organic transactions
increase in organic traffic
increase in sessions from SEO
5 SEO tips for resorts
If you’re looking to revamp your resort’s SEO strategy, check out these five tips!
1. Start with keyword research
First, you’ll need to start by conducting keyword research.
Keyword research allows you to discover the keywords and phrases people search online to find resorts like yours. Tools like KeywordsFX, Keyword Tool, and Answer the Public make it easy to find topics that interest searchers.
Then, you can include these keywords on your website and create custom content to address the topics you uncover.
2. Create custom content
Speaking of content, you can create helpful content to address the keywords and phrases you want to target.
For example, people might want to know what’s included when they book at your resort or the different dining options you offer. You can create pages on your site to address these questions, and you may even consider adding a FAQ section with answers to commonly asked questions.
Adding visual content is also a great way to spice up your content strategy, and photos and videos can give people an inside look at your resort and encourage them to book with you.
In addition, custom content positions your resort as a top choice and makes it easier for people to learn more about your facility and offerings.
3. Optimize for local search
When people search for resorts online, they likely want to find a resort in a particular area. This means it’s extremely important for you to optimize your site for local search.
You can do this by adding location keywords in your page titles and site content. And you can also register your resort on Google Maps and claim your local business listings on sites like Google My Business, Bing, and Yelp.
Then, when people search for resorts in your area, your business will be more likely to appear in search results, making it easier for people to learn more and contact you.
4. Optimize for mobile
If your resort’s website isn’t optimized for mobile, you could be missing out on valuable traffic.
Mobile optimization ensures that your website looks great and performs well across a number of platforms including mobile devices and tablets. It also makes it easy for travelers to book on the go, and it can encourage more people to book with your resort.
5. Publish reviews
Did you know that 90% of customers say that online reviews influence buying decisions?
Even though your resort isn’t an ecommerce store, online reviews can have a major impact on whether potential visitors book with you. Online reviews can also impact your rankings in local search engines, so if you want to boost your rankings, consider posting reviews on your website.
Need help managing your online reviews? WebFX can help! Check out our custom online review management services to learn more.
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