On this page, you’ll see how internet marketing can speed up the growth of your business and what you can do to turn it into one of your best business drivers.
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WebFX is a full-service Internet marketing agency, and we can help you implement any of the strategies mentioned on this page.contact us today for a free quote
Why is Internet marketing so much faster than traditional marketing?
The Internet is dynamic and constantly changing. It takes a lot of luck and planning to get a business off the ground in the years following its creation. On the Internet, you can start work to turn a profit much more quickly.
There’s no line for the cash register on the Internet. Whether you link to your website through a search engine ad, an email, or a blog, customers can pick out what they want to buy faster than ever.
If you’re not an ecommerce business, you can still entice site visitors to sign up for newsletters, download software, or contact you for services with a couple clicks and some typing. Business moves at break-neck speeds online, no matter what your specialty.
There are no borders on the Internet. Utilizing Internet marketing means you can reach potential customers everywhere from the other side of town to the other side of the world. All you need to do is implement the right Internet marketing strategies.
More business hours
Some businesses stay open 24 hours a day, but the majority of the commercial world sleeps at night. Sales reps can’t work all the time, and marketers certainly don’t want to write a new ad at 4:00 a.m. Your website, however, stays open all day and night, promoting your business while you and your staff are sleeping while remaining accessible to your audience.
Internet marketing strategies speed up the sales cycle drastically, which you can use to speed the growth of your business. However, this doesn’t happen without a solid internet marketing plan for rapid business growth, which is essential to online success.
How can my business use Internet marketing for rapid growth?
Now that you know some of the advantages of Internet marketing, it's time to start using it. Marketing strategies are more successful when they're based on a solid plan and clear set of goals. One of your goals is to grow quickly, and implementing these tactics can help you succeed.
Though search engine optimization, or SEO, takes some time to show results, it's one of the best ways to grow your business.
SEO is the process of improving your website so that it ranks highly in search engine results pages, or SERPS, and yields more clicks from search engine users. Like we mentioned, the results won't be visible over night, but this strategy was too important to not mention!
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Create a PPC campaign
PPC, or pay-per-click advertising, is one of the best ways for your business to attract website traffic and grow your customer base. It's also extremely cost-efficient because it works on a bid system, in which you only pay for the ad when a user clicks on it.
This means that you decide exactly how much you want to pay for your PPC campaign, and what keywords you want to target - and sit back and watch the results.
Create a dynamic website
The best websites provide information, interaction, and interesting things to do. Create a site that provides details about your business and opportunities to get in touch, such as a contact page or a form where visitors can sign up for emails or premium content. Don’t forget to feature sign-up buttons where they can stay in touch with you via email or social media.
Engage customers via social media
Even with interactive tools on your website, the conversation is still pretty one-sided. By contrast, social media gives current and potential customers a forum to talk to — and about — your business. This not only provides valuable consumer insights, but increases brand loyalty and awareness.
Social media works to your advantage best when you post new content regularly, whether it's a link to a relevant news story, a special offer for followers, or an invitation to discuss your products. If you're stuck for ideas on what to post, consider creating original content that can appeal to your demographic.
Start a blog
At some point, customers are going to want advice and information that relate to the things you sell. Who better to advise on fashion than a clothing store, or to educate on easy home repair than a carpenter? Start a blog and you'll be able to answer your customers’ questions whether they ask you directly or not.
Don’t turn this blog into a sales pitch — focus on what readers want to know, not what you want them to know. End each blog with a call to action to contact you for more information, and include links to other pages of your website such as product pages or other blog entries.
Launch an email newsletter
When people sign up to receive emails from you, it's a sure sign they're interested in your business. Reward that interest by staying in touch through an email newsletter. Include stories about new products, happy customers, and other interesting news about your company. Don’t forget to reward them even more with exclusive sales and other revenue-generating incentives.
Ready to see rapid business growth with Internet marketing?
Every business owner dreams of overnight success. Internet marketing can get you closer to that dream with the right strategies and execution. Whether you do it on your own or work with experienced professionals, Internet marketing can be a rapid driving factor behind growth. But, if you’re too busy running your business, you can always work with an outside agency to achieve your marketing goals.
WebFX is one of the leading Internet marketing firms in the industry. Our experienced team of Internet marketers has earned triple-digit growth for some of our clients, growing their brands and businesses far more quickly than traditional media channels. We’ll create a plan that is specifically made to match your needs and goals so you can get a collection of strategies that deliver the results that you want.
Still not sure if you want to partner with us? Take a look at our portfolio and client testimonials before you make up your mind. If you’re ready to grow your company online — and fast — contact us today.