8 Tips for Increasing Your Landing Page Conversion Rate

When you market products and services online, you create custom landing pages that correspond to your ad campaigns and contain specific information people need to purchase.

If you want to create landing pages that convert more customers, you came to the right place.

On this page, we’ll provide you with eight tips to help you increase your landing page conversion rate. Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist.

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1. Focus on a goal

Before you create a landing page, you need to set a goal. What do you want people to do on your page once they get there?

It is important to establish a goal, so you can create a page that helps users complete that action. Many companies make the mistake of having landing pages with multiple offers. It confuses your audience and ends up deterring them from making a purchase.

To increase conversions on your page, you need to decide on the overall goal. Do you want people to purchase a certain product or service? If so, make your landing page about that one product or service.

By creating a landing page that focuses on a goal, you will help your audience focus on one product or action. This will increase your landing page conversion rate.

2. Include a call to action (CTA)

To help your audience focus on completing a goal, you need to use a call to action (CTA) on your landing page. CTAs help guide your audience to the next step.

Many companies fail to include a CTA on their landing pages. You lose leads by neglecting to include a CTA because your leads don’t know how to proceed. They may be interested in making a purchase, but if they don’t know how to do it, they won’t.

If you want someone to purchase, you need to include a CTA button on your landing page that directs them to “Buy Now” or something similar.

Adding CTAs to your landing pages can help you earn more conversions and revenue for your business.

3. Use a simple page headline

It may be tempting to create a flashy and eye-catching headline. The reality is that it is better to create a simple headline that outright states the purpose of your page.

You only have seconds to catch your visitors’ attention and get them interested in making a purchase. It is crucial that you don’t deter them away with a headline that is too vague or too long. You need a headline that is simple and straight to the point.

This will help you keep leads on the page. If you have a simple headline, your audience will immediately understand the point of your page and decide if they want to learn more. It is the best way to keep these leads engaged on your page.

By making a simple and engaging headline, you will keep more leads on your page and increase your landing page conversion rate.

4. Create convincing body text

Your landing page is where you will convince your audience to purchase your products or use your services. You need to create compelling content that will drive them to convert.

If you want to have a successful landing page, you need to write body text that will make your leads want to convert. You need to show them why your product or service is the best choice for them. Your landing page should quickly and concisely convince leads to convert.

You need to be careful that you don’t get too wordy. If there is too much text on your landing page, you’ll drive away leads. Make sure you only include pertinent information that will help your leads decide to convert.

When you create convincing body text, you help nudge your leads towards conversion.

5. Emphasize the value

As you create your convincing body text, you’ll also want to emphasize the value of purchasing your products or using your services. This is a crucial part to help your business earn conversions.

At the end of the day, you want your leads to make a purchase. You want them to buy your products or use your services. So, you need to show your audience why your product or service is best for them.

When you create your landing page, you need to make sure that you emphasize the value of your product to your audience. Tell them how it will benefit them. Focus more on how this product is great for them, rather than the greatness of your company.

Many companies choose to focus too much on all the great aspects of their company. While it is important to promote these things, you want to make sure that you are focusing on the value of the product or service for the customers. They want to know how they will benefit from choosing your business.

To create a successful landing page, you need to promote the value of your products or services to your leads. This will help you earn more conversions on your landing page.

6. Include visual elements

When you create your landing page, you don’t want it to be covered in text. It is vital that you add visual elements to your page to make it interesting and engaging.

Visual elements can help you evoke emotions in your audience. You can help them see the value of your product or service. It’s a great way to give visual representation to your products or services.

If you want to create a landing page that is interesting and engaging, you need to add visual elements. It will help you convey your message better and get your point across to your audience.

By including visual elements on your landing page, you will increase engagement on your landing page, which will lead to an increase in your conversion rate.

7. Check your page speed

If you want to have a successful landing page, you need to have a page that runs quickly. Users hate to wait for slow loading pages. They want to access information quickly and efficiently.

When you have a slow loading page, you risk losing leads. They will leave your page and choose a competitor’s page instead. To avoid this, you need to monitor your landing page’s speed.

There are two options you can utilize. You can use Google PageSpeed Insights to check your website’s speed. They will give you recommendations on how to change your site to improve it, but your company will need to implement those changes.

page speed tools test

You can also invest in page speed services from a digital marketing company. If you don’t have experience with coding or know how to implement the changes, this is a great option to ensure that you get your website running in top shape.

8. Conduct A/B testing

A/B testing is one of the best measures you can take to ensure that your landing page will improve your conversion rate. It is important that you test your landing page first to see how your audience will respond to it.

If you want to produce the best landing page, you need to conduct A/B testing. This testing enables you to see how your audience would respond to different versions of your landing page. You may think that one version is more effective, but come to find that a different version speaks more to your audience.

A/B testing will help you produce a better landing page, which will improve your conversion rate. If you want to have the best landing page for your audience, you need to conduct testing to see which type of landing pages garners the most positive responses.

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Land a plan from WebFX that will increase your conversion rates

If you want to increase your conversion rate on your landing pages, you need to invest in building a better page. It is crucial that you take the steps to create an effective landing page that will engage your audience and get them to make a purchase. At WebFX, we know how to design effective landing pages.

We’re a full-service digital marketing company that specializes in creating landing pages that get more people to convert. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team includes web designers that know how to make effective and engaging landing pages.

If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting clients’ success before anything else.

Our clients love the work we do, too. In fact, we have over 1,020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top digital marketing company like WebFX!

Get started today

If you’re ready to start increasing your conversion rate on your landing page, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!