Web Design Company

If you want to make a good first impression with your audience, you’ll want to start with your website’s design. Your audience will judge your Richmond business based on how your site looks, so it is crucial that you invest in making your website look appealing for them.

If you don’t have the time or resources to implement a new web design into your site, you can rely on WebFX to do it for you. We’re a full-service digital marketing company that specializes in customized web design.

On this page, we’ll discuss four important elements for successful web design and why WebFX is the ideal Richmond web design company for your business.

Keep reading to learn more and contact us today at 888-601-5359 to speak with a strategist about creating a customized website for your business.

Ready To Grow? Get Your Free Quote Today:

Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why WebFX is rated as the world's best SEO agency.

How web design impacts your Richmond business

Investing in your website’s design is crucial for making an impact on your audience. Your audience will size up your business based on your design. They want to see sites that are modern, updated, and clean.

If your site looks like it hasn’t been updated in 10 years, you’re not going to drive valuable results for your Richmond business. When your site looks outdated, your audience assumes that the information is outdated too.

Additionally, a modern design keeps your audience interested. They will be more engaged on your site and spend more time on it if your layout is attractive and easy to use. This helps you build brand familiarity with your audience, which leads to more conversions for your Richmond business down the line.

4 important elements for a successful web design

If you want to create an impactful web design for your business, there are three elements you’ll want to include in your design plan. Below, we’ll discuss appearance, visual elements, and navigation.

1. Appearance

Appearance is the number one factor that influences your audience regarding your website’s design. It’s the first thing your audience sees when they enter your site. If they’re finding your business for the first time, it can have a huge impact on how they perceive your Richmond business.

Your website’s design and color choices will influence your audience’s perception of your business. It’s important that the design and colors reflect your business and flow well together.

Aside from visual design elements, there are other things that influence your website’s appearance. One of the most important elements is responsive design.

If you want your audience to have a good experience on your site, you must incorporate a responsive design to ensure they do.

A responsive design helps your website adapt to whatever device a user is using. Whether it’s a mobile phone or desktop computer, your website will adapt to fit that device’s screen.

This is a crucial element for your site because every device provides a different experience. You must design your site to adapt so that you can provide your audience with the best experience for their device.

2. Visual elements

Your website has an abundance of helpful information for your audience. If they enter your site and just see walls of text, it will make them feel overwhelmed. They will be deterred from your site because they won’t want to read through blocks of text.

Adding visual elements changes your audience’s perception. Visual elements break up the text on your site and make it easier to read through your site. They provide relief for your audience and keep them engaged on your page.

Visual elements include photos, infographics, and videos. These are all great elements to add to your web design to keep your site interesting and engaging for your audience.

3. Navigation

Navigation is crucial for keeping your audience engaged on your page. You need to make it easy for your site visitors to find information easily on your website.

A disorganized or confusing navigation setup will discourage your audience from browsing your site. They won’t know where to go to find information. It will cause these leads to leave your site and go to a competitor’s site.

Keeping your navigation organized will keep leads on your site. They will find information easily and remain on your site.

1518 Willow Lawn Drive Suite 300

Richmond, VA 23230


WebFX is a top Richmond web design company

So you’re ready to revamp your website’s design, but how do you find the right Richmond web design company? If you want a web design company that creates custom designs that drive results, look no further than WebFX.

We’re a full-service digital marketing company that specializes in customized websites. We are uniquely qualified to design your business’s website. So, why choose WebFX?

We can make websites fast

If you don’t have a website established or need an immediate overhaul, we’ve got you covered! With our program RainmakerFX, we can design your new website in 30 days.

We’ll help you create a customized website that fits your business. We will incorporate your current brand style into your new website design. With over 20 years of experience, you can count on us to develop a site you’ll love.

We have a team of experts

When you hire a web design company, you want to choose a company that knows how to create impactful websites. Our team at WebFX has designed dozens of awesome websites for our clients.

We have award-winning designers on our team that know how to create an awesome website. You can count on our knowledge and expertise to deliver a website that drives valuable results for your business.

We drive results

Your website is the heart of your digital marketing campaign. Regardless of which methods you use, you will direct leads back to your site. It’s crucial that you have a website that will have a positive impact on your audience and drive valuable results for your business.

At WebFX, we drive real results for our clients. Just ask them! Check out our 550+ client testimonials that attest to the great work we do for them!

We're not your typical
Internet Marketing Agency.

Our team is made up of award-winning designers, developers, and Internet marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.

Learn More

Ready to build your custom website?

If you’re ready to build a custom website that drives results for your Richmond business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Get Your Free Quote Now

Driving digital revenue for our 500+ satisfied customers

Dover Downs
Ocean City
US Botanic Garden
US Fish and Wildlife
VF Outlet
DTE Energy
Commerce Casino
Ten Thousand Villages
Xtrema Ceramic Cookware
Wilson College
Rex Energy
Enterprise Rent-a-Car
Renewal by Andersen
Northrup Grumman
Van Air Systems
York County
Shippensburg University
Anthony Brands
Aperian Global
Arrow Farm
CJ Pony Parts
Coldwell Banker
Shipley Energy
Just Cabinets