What is social media marketing (and why does it matter?)
Social media marketing focuses on engaging your target audience on social media platforms like LinkedIn, Facebook, Twitter, Instagram, and more. When you use social media marketing, you can build brand awareness and customer loyalty, as well as earn website traffic, leads, sales, and revenue.
In Richmond (and across the country), social media marketing matters because of social media’s role in the lives of consumers and business buyers. Almost 75% of people, for example, use social media when making a purchase decision.
Use social media marketing, and you can get involved with your target audience at the perfect moment.
Additional reading: Social Media Marketing
Why Social Media Marketing Is Essential
How Much Does Social Media Marketing Cost?
Which Social Media Platforms Should You Use?
What is social media advertising (and why does it matter?)
Social media advertising promotes your business on social media networks via ads. These ads help your company reach users within your target audience, which can lead to more follows, likes, and comments, as well as leads, purchases, and more.
Using social media advertising for your Richmond business matters for a few reasons.
One, many social media algorithms give preference to content from a user’s friend versus a business a user follows. An advertising campaign helps your company increase its visibility in social media news feeds.
Two, ad campaigns can remarket your business to users that interacted with your company previously, like by visiting your website. This type of ad campaign can help your business re-engage these users and remind them about your company’s products, services, and unique advantages.
Three, the average person spends 28% of their Internet time on social media. That makes social media an excellent platform for reaching your audiences, and ads can help amplify your efforts, including your social media marketing ones.
Additional Reading: Social Media Advertising
5 Types of Social Media Advertising Worth Trying
How Much Does Social Media Advertising Cost?
Social Media Ad Examples to Get Your Business Excited