It helps you build brand recognition
Social media is great for building up your brand. Since people are directly connected to your business’s page, you can expose them to your brand by posting different types of content.
Photos and videos are great for building up your brand image. You give your followers an idea of your brand and the message you want to convey to your followers. It’s a great way to build up a positive association with your brand.
Brand recognition is crucial for earning conversions. When your followers see your content, they may not immediately convert from it. They will interact with it through liking, commenting, and sharing, but it doesn’t always result in a sale.
The benefit comes later when leads are ready to convert. When they decide to convert, they will choose your business over the competition because they have a repertoire with your business. Building your brand on social media will help you earn these valuable conversions.