Digital Marketing Strategies For Marketing Managers

Q: What is social media advertising?

Social media advertising is a digital marketing strategy that enables you to run paid advertisements on social media platforms . This strategy involves paying to promote content on social media sites to reach interested leads and get them to check out your business. One of the biggest benefits of a paid advertising campaign on social media is that it lets you reach a much larger audience than the people who currently follow you.

Featured

Numerous coins of various sizes and colors are scattered in mid-air against a blue background with a yellow stripe at the bottom, suggesting motion as if the coins have been tossed or are falling.

PPC

How Much Does Google Ads Cost in 2025?

Let's start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent keywords. But the real question isn’t just what you’re paying...it’s what you’re getting for […]

9 minute read